Blogging as an SEO Tool

Every website, small or big, wants to make it to the top of the search engine results list. To feature in the first page of search results it is important to understand how SEO works. One of the tools that websites use is blogging. Blogging is most definitely an art and science mixed in absolutely the right proportions. Writing a blog post is quite different from other forms of creative writing.


But what is blogging anyway? Blog posts are original and unique articles written with an intention to inform, entertain, or teach others. Blogging is done regularly using topics that the blogger thinks are interesting and entertaining. These days business related blogs are cropping up everywhere on the internet. And finally blogging is a tool for search engine optimization.

How does blogging help you win the SEO war?

Blogs have uncomplicated URL’s

Since most blogs are written using a fairly simple format, search engine spiders find it very easy to work through the content. There is no Java Script that stands in the way. Having an uncomplicated URL makes it easy for your website to figureon the search engine listing.

Blog posts make it easy to generate inbound links

One of the biggest benefits from blogging is getting scores of inbound links that makes it to the top. Search engine spiders’ list out those websites that have the highest inbound links from quality sources. High quality content blogs naturally attract links from other websites and blogs. If you post a blog on an interesting topic the chances that some other blogger may link or even share your blogs are high. This way, you have managed to increase traffic to your site.

Blog posts are original contents

Blog posts have original and unique contents. Information about your product, promotions, new launches, and other relevant information is provided in blog posts. Blogging doesn’t require keywords to be infused into the content as the content will have the necessary keywords appearing as naturally as possible. This makes search engines work all the more easier while indexing your site.

Blog posts have keyword rich content

To survive the SEO war, your website needs quality content rich with keywords. And blog posts are just that. Moreover they are on topics ranging from product releases, news about the company, promotions etc that are relevant to your websites content.

Blog posts keep your website fresh and updated

As blog posts are updated regularly there is an infusion of new and fresh ideas to your website every day. Search engines don’t rank a website that is static and has no activity for a long time. Blog posts have relevant and up to date content that retains and generates traffic, builds inbound links, and increases your websites visibility.

Blogs create an active community

Comments and feedback from blog community members make the blog posts remain as active as possible. As your blog posts are kept active through constant comments; it makes search engine spiders to keep coming back to your website very often making it get indexed easily and instantly. This helps in boosting the blog posts visibility and making it more optimized for search engines. As more and more people share, comment and link to your blog, it creates an authority.

Robin Mckenzie likes writing articles related to Technology News, Gadget Reviews and How To's. He also does guest posting for Buycenturylink.com, a site that offers savings and current information on consumers broadband internet and cable. Access website here or you can visit centurylink.com.

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9 Comments:

At August 24, 2012 at 1:26 PM, Blogger Allan Williams said...

Your posted article are very nice and beautiful, related to my search, Thanks for good

information , I hope you'll add in future more information related to this topic.

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At September 13, 2012 at 9:54 PM, Blogger Emon said...

Nice SEO strategic guideline.Being a SEO beginner this tips will help me a lot.

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At November 22, 2012 at 1:21 PM, Blogger zealousweb tech said...

Hey great post. Thanks for sharing it. Blooging can be the best tool if we do it properly.

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At December 26, 2012 at 10:54 AM, Blogger M Sherry said...

good guideline.Blogs serve as a great way to increase organic traffic and establish the all-important relationship of knows, like; trust, through the provision of free content. In addition, few other marketing channels allow you to connect so well with prospective (and current) customers as well as giving you a platform to provide readers with a ton of value.
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At December 27, 2012 at 11:52 AM, Blogger Sean Rasmussen said...

The basic foundation of a good blog is listed on this content and this can be treated as a good reference for those who just started blogging. Keep in mind that good content and informative sharing is key to a successful blog. SEO plays a crucial part but skipping the whole "social" stuff may affect your blog in a bad way.

 
At January 1, 2013 at 8:53 AM, Blogger InnomaxMediaLLP said...

Not really an SEO tool I'd call it. But a means!

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At January 18, 2013 at 11:50 AM, Blogger Ryan Ace said...

To survive the SEO war, your website needs quality content rich with keywords. And blog posts are just that. Moreover they are on topics ranging from product releases, news about the company, promotions etc that are relevant to your websites content.
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At February 18, 2013 at 10:55 AM, Blogger Ross Taylor said...

Great post. I was checking continuously this blog and I am impressed! Extremely helpful info specially the last part :) I care for such info much. I was looking for this particular information for a long time. Thank you and best of luck.
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At February 19, 2013 at 8:05 AM, Blogger michael disouza said...

Hi, I agree with you. Really this blog is very informative.
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