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Blogging as an SEO Tool

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Every website, small or big, wants to make it to the top of the search engine results list. To feature in the first page of search results it is important to understand how SEO works. One of the tools that websites use is blogging. Blogging is most definitely an art and science mixed in absolutely the right proportions. Writing a blog post is quite different from other forms of creative writing.


But what is blogging anyway? Blog posts are original and unique articles written with an intention to inform, entertain, or teach others. Blogging is done regularly using topics that the blogger thinks are interesting and entertaining. These days business related blogs are cropping up everywhere on the internet. And finally blogging is a tool for search engine optimization.

How does blogging help you win the SEO war?

Blogs have uncomplicated URL’s

Since most blogs are written using a fairly simple format, search engine spiders find it very easy to work through the content. There is no Java Script that stands in the way. Having an uncomplicated URL makes it easy for your website to figureon the search engine listing.

Blog posts make it easy to generate inbound links

One of the biggest benefits from blogging is getting scores of inbound links that makes it to the top. Search engine spiders’ list out those websites that have the highest inbound links from quality sources. High quality content blogs naturally attract links from other websites and blogs. If you post a blog on an interesting topic the chances that some other blogger may link or even share your blogs are high. This way, you have managed to increase traffic to your site.

Blog posts are original contents

Blog posts have original and unique contents. Information about your product, promotions, new launches, and other relevant information is provided in blog posts. Blogging doesn’t require keywords to be infused into the content as the content will have the necessary keywords appearing as naturally as possible. This makes search engines work all the more easier while indexing your site.

Blog posts have keyword rich content

To survive the SEO war, your website needs quality content rich with keywords. And blog posts are just that. Moreover they are on topics ranging from product releases, news about the company, promotions etc that are relevant to your websites content.

Blog posts keep your website fresh and updated

As blog posts are updated regularly there is an infusion of new and fresh ideas to your website every day. Search engines don’t rank a website that is static and has no activity for a long time. Blog posts have relevant and up to date content that retains and generates traffic, builds inbound links, and increases your websites visibility.

Blogs create an active community

Comments and feedback from blog community members make the blog posts remain as active as possible. As your blog posts are kept active through constant comments; it makes search engine spiders to keep coming back to your website very often making it get indexed easily and instantly. This helps in boosting the blog posts visibility and making it more optimized for search engines. As more and more people share, comment and link to your blog, it creates an authority.

Robin Mckenzie likes writing articles related to Technology News, Gadget Reviews and How To's. He also does guest posting for Buycenturylink.com, a site that offers savings and current information on consumers broadband internet and cable. Access website here or you can visit centurylink.com.

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