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Choose the Right DAM Systems For Your Business Needs

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No matter if it is a small business or a large corporation, every business constantly looks for innovative methods and technologies that can help them improve the overall efficiency of the business. Fortunately, software like Digital Asset Management systems not only helps improve efficiency, but also increases the value of digital media of the companies.


A Digital Asset Management System (DAM) is an effective software system that helps in managing, organizing and synchronizing the different digital assets of a company. Digital assets are the images, video files, audio files, presentations, animations, and documents that are stored in a computer for later use or reuse and contribute to valuable resources of every business operations. Basically, this system performs the task of storage, search and retrieval, cataloguing, promotion, production and distribution of digital assets.

Digital asset management systems are categorized on the basis of their operational function. There are different types of Digital Asset Management Systems designed to cater the variable needs of business operations in an organization environment. In this article, we will talk about some different types of DAM systems that you should know about before making your mind over it.

Different Types Of Digital Management Systems

Here are the types of Digital Asset Management Systems:

Production Asset Management Systems

This system of DAM consists of workflow and project management features involved in the storing, organizing, and revising the control on ever-changing digital assets. The basic focus of this type of DAM system is to manage the digital assets such as games, animations, 3D films, visual effects etc. in real time keeping in control the frequently changing market trends.

Library Asset Management Systems

The major focus of this type of DAM system is to store and retrieve the media assets quickly and efficiently. The task of LAMS involves storing and retrieving large quantities of digital assets and archives them for reuse purpose as well. It is like a library of all the assets where everything is organized according to the metadata, thereby making the work easy for employees. Archiving video and audio files is one of the example tasks of this DAM system.

Brand Asset Management Systems

The major focus of this type of Digigtal Asset Managment (DAM) System is involves content reuse for marketing strategies and sales purpose. In Brand Management by WebDam the content includes brand logo designs, products images, marketing fonts, slogan, specifications of products, color schemes and font styles etc. The main function of BAMS is to make the task of locating and understanding the brand assets as easy as possible.

Digital Supply Chain System

The focus of this type of DAM system is to bring out the digital content or product from the producing source to the digital retailers. For example: Music or videos are created by professional recording artists in studios. The task of Digital rights management by WebDam in this respect involves bringing the music or videos from the studious to the digital retail stores for sale in the market. The benefit of applying DAM system is that it performs the function quickly and according to the market demand, thereby contributing in the company’s revenue.

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