Jumia Goes Mobile - Online Shopping on Phones
Jumia, the number one online store in Nigeria has finally built a mobile website. During our recent overview of leading online stores in Nigeria, one of the weakness we spotted in Jumia was that the website was not mobile optimised. Well, Jumia has now optimised their website for mobile, making it easy to shop online on your mobile phone.Jumiaon your mobile phone and start shopping online on mobile.
Going Mobile makes SenseMajority of Nigerians browse the internet using mobile phones. I will say over 55% based on the traffic we get on our websites. Hence, going mobile is key to success for any type of business. For an online store it makes more sense. It enables consumers easily browse products without having to scroll left and right and zoom in and out.
Overview of Jumia Online StoreThe Jumia Store looks great. The mobile site is smart and automatically detects whether you on mobile and redirects you to the mobile site automatically. The mobile site is simple with just the logo, a search bar for easily searching for products, and a list of the main categories. In the bottom of the site, you will see a link for viewing the desktop version, in case you prefer that. Clicking on any of the main category menus will reveal its subcategories.
Jumia going mobile is really great. Consumers can now easily shop with their mobile phones without having to deal with a battery-sucking desktop website. For Jumia and partners, it means more engagement on mobile and more sales. So, it is win win for all.
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