With the Desire 310, HTC is making a big move towards the emerging markets. HTC Desire 310 is a mid range phone targeted on emerging markets starting with China. It runs on a quad-core MediaTek processor (the first from HTC). Despite its anticipated low cost the HTC Desire 310 still keeps the impressive looks of HTC's recent smartphones.
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The Push for Emerging MarketsWith the Desire 310, HTC seems to be responding to its losses in the smartphone market. Last year (2013), HTC focused a lot on the highend market, which did not yield much result. But this year, HTC is targeting the mid range with the Desire 610 and Desire 816. However, the HTC Desire 310 Dual-SIM is its biggest push yet.
HTC Desire 310 comes with MediaTek processors which is the processor used by low cost Chinese manufacturers like Tecno. It features a 1.2GHz quad-core processor with 512MB RAM and 4GB built-in storage. The device runs on Android 4.2.2 (Jelly Bean).
HTC Desire 310 features a 5 megapixels camera on the rear which can also record 1080p HD video. A 3 megapixels is in front for selfies and video calls. It spots a 4.5-inch touch display.
Pricing & AvailabilityHTC Desire 310 will be available in China from March. We have no information on pricing or availability for Nigeria.
HTC Desire 310 Dual-SIM Specs:Here are a few specs of the HTC Desire 310:
- Platform: Android 4.2.2 (Jelly Bean)
- HTC Sense
- BlinkFeed Homescreen
- Colours: White, Black
- SIM Type: Micro SIM
- SIM Count Dual-SIM
- Processor: 1.2GHz quad-core Processor (MediaTek)
- Mali 400 GPU
- RAM: 512MB
- Storage Capacity: 4GB (built-in memory)
- Memory Card Up to 32GB
- Weight: 140 g
- Dimensions: 131.4 x 68.3 x 11.3 mm
- Display: 4.5-inch TFT Touch Display, 480 x 854 pixels (218ppi)
- Rear Camera: 5MP Camera
- Autofocus, face detection, geo-tagging
- Front Camera: VGA front facing camera
- Accelerometer, Proximity Sensor
- Wi-Fi b/g/n
- Wi-Fi Hotspot
- Bluetooth 4.0 with A2DP
- USB 2.0
- FM Radio
- GSM 850/900/1800/1900MHz (Dual-SIM)
- 3G WCDMA/UTMS 900/2100MHz (Primary SIM)
- HSPA (up to 7.2Mbps)
- HTML5 Browser
- Chat, EMail, & Social Networking
- GPS with A-GPS & GLONASS
- 2000mAH Battery Capacity