Tag: Business

There is a huge strength of young and energetic people in emerging economies like Nigeria and India. They are the entrepreneurs of the future. Today’s youth want to grow in life and become independent but most don’t want to go for jobs that give them a hectic life. Therefore, they are always in search of business ideas with low investment. But before starting a new venture or startup, it is necessary for you to do a proper market research. You should be passionate and must have all the business tactics to compete with your respective competitors in the market. Best Business Ideas...

Sales and marketing can make or break any startup. Without a great marketing strategy to bring in leads, and effective sales techniques to convert those leads into actual revenue, a new business may not ever get off the ground. Here are the top 15 sales and marketing tips every startup should know. 1. Have a Clear, Formal Strategy In the hectic early stages of starting and building your business, you may be tempted to “wing it” when it comes to sales and marketing. The importance of a formalised sales and marketing strategy should not be underestimated. This will define your audience, clarify your message, help...

The freelancing industry continues to grow at record rates in the last couple of years. In fact, the freelancer industry reportedly grew by over 12 percent as noted by the Financial Times. Freelancing in Nigeria has grown as more graduates look for modern ways of earning a living. The jobs posted on notable freelance sites increased from 200,000 to 300,000 engagements over a 1 year period. I believe that this growth rides on the need individuals have for independence and flexibility in pursuing careers, with technology and concepts such as working from anywhere (think to work from home) gaining of a...

Every year, over 200 Nigerian universities churn out thousands of graduates, no one of each are sure of securing paid employment. In the past few years, the unemployment numbers have continued to rise and no sustainable action has been taken to avert the disaster that awaits. Most qualified people have a very hard time finding employment and most of the few who do are grossly underemployed and the truth is no one is to blame but the system. With how run down the various sectors of the economy are, running a company is becoming increasingly expensive and there’s only so much...

In the present day, the global market is quite competitive. As a result, businesses dedicate much of their resources and time in looking for new clients. Without focusing on getting clients, it’s obvious that a business will be pushed out of the market. In equal measure, it’s also important to retain your new customers. The best way to retain your customer is by making sure that they are satisfied with your goods and services. By retaining existing clients, you will save much more. It’s estimated that getting new customers will cost you six times of what it will cost to retain...

The times when the only way to make it career-wise in America was by attending college have long passed. Economic trends have changed and white-collar jobs are gradually being replaced by the traditional blue-collar jobs. Subsequently, vocational education has gained popularity because the majority of the people are looking for job-related skills. People have realized that it is easy to get a decent job when they have technical skills because that is what is highly demanded in various industries in the country. Recent studies show that vocational education is a key pillar in the American Economy. The country needs critical thinkers,...

Becoming a successful startup is not an easy job. On the contrary, it’s a difficult road filled with a lot of challenges, trials and errors. In the words of Elon Musk, a member of the PayPal mafia, billionaire and founder of Tesla and SpaceX: "When something is important enough, you do it even if the odds are not in your favour." Having an excellent business plan is how you can tip the odds in your favour. Going through each of the phases of the plan can give you a chance to set your priorities and, at the same time, evaluate the...

Every business owner works hard to grow their business as fast as possible. Often, the process is a little complicated if you are comfortable with where you are. However, in this competitive world, you can never be contented with your present circumstance. Even if there is so much to admire when you look at your current business status and compare to how you began, you have to continue making things better. The customer community is always looking for new and greater products and services. So, you have to meet their expectations by coming up with fresh ideas that make your business...

Good businesses are built on sales. Great businesses are made of relationships. This is an untold tenet of any successful business. Every business strives to generate profits. But, those businesses which go beyond the notion of profits and make their customers feel valued are the ones that truly make a dent in the Universe. We are living in a time where customer-centricity has become the mantra of every business imaginable. Unlike the early days of Industrial Revolution, today customer is the epicentre of every major business decision. From timing the release of a product to structuring the after sales process,...

There are millions of companies in the world, both small startups and global industries that have a reach all over the globe. Although still kept as separate entities, it is not unusual for larger companies to buy the smaller ones, which can be hugely advantageous for both parties involved. Google is an example of one of these business giants. On average, they buy a company every 2 weeks, and these decisions are not always financial. The world looks a lot smaller when you start looking at it like this, with many industries linked together under the large umbrella of the...