Tag: event marketing

Leveraging data gathered from an event with the use of modern technology is one way to increase return-on-investment (ROI) in the event industry in Nigeria and to improve event marketing methods to yield higher results. Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. As an event organizer in Nigeria, you will like to ensure that your partners and sponsors are able to maximize your event to get a reasonable return-on-investment (ROI). Technology, in recent times, has proven to be the best go-to for effective,...