HomeBlogOnline Marketing

Online Marketing

Creative Branding ― or How to Grab Customers’ Attention in a few Seconds

Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...

Here’s How you can take Advantage of YouTube to Expand your Business Reach

As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...
- Advertisement -
Best Jumia Tech Week Deals

Viral Content Marketing – How To Make Your Content Go Viral With GIFs

Converting social media images into a GIF or graphics interface format can be the best way out for expressing emotion, adding a clever reference or showcasing a memorable moment from your favourite TV shows or movies. These short yet sweet and dynamic contents are rarely considered spammy as they come jam packed with meaningful information. Coupled with such stellar characteristics, GIFs have evolved into a charismatic yet not-so-new gadget of social media. Since their very inception these animated images have been taking over the internet for gaining acceptance as a mode of communication in their own right. Thus, digital marketers are harbouring...

Use Your Customer Testimonials on Your Marketing Videos

Videos are becoming one of the most important parts of an advertising campaign and the bad news is that the number of marketing video is increasing. It means that your audiences have lots of videos to enjoy and they can disregard if a video is not gorgeous or reliable. If you want find software about video marketing , you can read Easy Sketch Pro 3.0 Try to build a story Therefore, when you want to convince your clients to keep watching, you should have customer testimonials in your videos. This is also important for those who want to promote their products...

Inside the Business of Buying Instagram Followers

With Instagram leading people by the hand into the world of Social Media, do followers validate how successful you are or how good your content is if you run a business on Social Media? If we’re being honest, yes. The perception that the more followers you have, the better your account thrives is somehow an injurious one. But the reality is that people do judge Instagram accounts by their numbers. This compels most Instagrammers to give into the business of buying followers to catch up with the other brands, celebrities and influencers who do the same. Let’s take a look at...

How to Promote eCommerce Website

One of the most profitable moves you can make in this environment that is highly competitive is to create an ecommerce website. However, like most of the already existing ecommerce websites, you may have a big issue with how to effectively market your site. There is no way you will get new customers unless you market your online platform. This means that your site may end up failing. This article will give you some tips on how you can effectively market your ecommerce site. The method that we are going to put forward in this article have actually stood the test...

5 Best Online Platforms to Learn Digital Marketing at your own Pace

You know, I can bet good money that at one point or the other, there must have been a time when you have heard the phrase “Digital Marketing” and wondered what it is, or wondered where you can learn and become a “Digital Marketer”. Well, becoming a digital marketer these days seem to be pretty easy as there are tens and hundreds of Digital Marketers that organize “Digital Marketing workshops” and “training” you can attend. However, the timing of these workshops or training may not work well for you, perhaps due to your busy schedule, or the location of the training...

Tips on Choosing the Best Online Marketing Company

In today’s digital market world, if you are not visible online, then you have no presence anywhere. That being said, online marketing or digital marketing is one of the effective ways for businesses to survive in this competitive market. Currently, having an online presence for your business is a must if you want to achieve success. However, being only visible online cannot mean you will succeed. So, you need to be seen online to the whole world and this is the time you need the services of an online marketing company such as the Vancouver SEO Agency Industry Army Marketing and...

Video Marketing – Tips, Guides, Benefits

Video Marketing is one of the most popular ways of getting more attention of the customers. It is suited to any type of products and services. There is a false belief that video marketing is not that effective as compared to direct marketing with flyers, brochures and tele-calling which is incorrect. Are you aware that video marketing increases brand awareness and also helps to deliver the message in an impressive way? With the popularity of video marketing increasing every year, a lot of the companies now use videos for fundraising, recruitment, networking and branding? Statistics say that 50% of the...

Competitor Research Tips for Better Digital Marketing Service

It is a given that your business development Digital Marketing Service somewhat depends on your capacity to rule your competitor and claim the best seat in your industry’s online space. To conquer your industry, you must have the understanding of the workflow of competitors present in the field. Whether your digital marketing service is new to the industry or has been working for a long time, these five tips will help you analyze your competition's online presence. Look Out for Your SEO Competitors An competitor in SEO is someone (or a business) who naturally ranks for key search queries that are related...

Analyzing and Optimizing Your Email Marketing Campaign

Email marketing is a very effective channel through which you can take your business to the next level. In fact, you should know that many businesses have reported higher customer turnover, acquisition, engagement and ultimately, improved sales from Email marketing than other methods of digital communication. To back this up, I have some stats here from Marketo, a leading marketing (automation) firm: 7 in 10 people use coupon, discounts, and information from a marketing Email in a week A huge chunk of customers (74% of them) actually prefer Email as a means of commercial communications than any other channel ...

Growth Hacking Tips for eCommerce Business

The term "Growth Hacking" has just recently come to limelight and has shot to fame exponentially seeing how it was coined in the year 2010 by Sean Ellis. Many perceive growth hacking to be some sort of shortcut to online marketing success whereas it is simply a concept that stands on principles such as designing an astute strategy, employing intelligent marketing tactics and bringing to light some out of the box promotional tactics focused entirely on business growth. As a matter of fact, growth hacking is not simply for small budget, small scale and on the rise businesses or products. The...

Reasons Why Your Email Marketing Campaign Fail

Communicating with clients, customers, and targets have proven to be an effective way of growing your business size, customer base, increase sales and profit – even more than social media. In fact, you can use Email marketing to achieve almost anything you set out to use it for in your business. However, marketing via Email will yield the right result only if done the right way. Start your email marketing with GetResponse, you get a 30-day free trial. There are many components that make email marketing successful: choice of strategy; choice of service provider; subject line and a couple of other factors....

Location-Based Marketing : Here’s everything you need to know

There are so many different kinds of marketing these days, one can barely keep up. After considering the popular ones such as digital marketing and social media marketing, as well as content marketing, location-based marketing (or Geolocation Marketing) is yet another important option to look at. I have seen a lot of marketers do location-based marketing and not know that’s what they are involved in. Other times, marketers don’t know what they are missing out by not leveraging this approach. Being one genre of marketing that can be extended to location-based digital marketing and even location-based social media marketing, here’s a...

Recommended Read on NaijaTechGuide

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert your prospects to customers. Because, as a marketer, you already have...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing...

Best VPN Services Providers for 2024

The internet is one of the greatest achievements of humanity, but it is also a place with many risks and opportunities. A Virtual Private...

Best 20KVA Generators to Buy in 2024

Generator sets, as an alternate source of power supply, come in their different sizes — which grows proportionally and in accordance with their output...

Best Laptops for Students 2024: 11 Top Picks to Choose From

So, you are a student who is looking to get the best laptop they could for their money, right? Because, why else would you...

Cheap Android Phones 2024 – Price, Specs, and Best Deals

Android phones are the most popular smartphone category. The popularity of Android phones are largely due to their adoption by most mobile phone manufacturers...

Best Android Phones 2024 – Price, Specs, and Best Deals

New Android Phones are launched into the market every week. This means that if you are in the market for a smartphone you have...

Best Web Hosting Services for Building Websites in 2024

A good and reliable web hosting service will make a big difference for your business website or blog. This is why great care must...
- Advertisement -
Fiverr Business