Tag: Video Marketing

Video marketing, as the name implies, is the use of videos in marketing campaigns and strategies. It can be used in several ways, but this term generally covers anything involved in the use of video content to reach an audience. The thing is: The use of video can come with several benefits which include increased SEO ranking for websites and a closer connection with the audience. What’s more, it helps consumers to retain the information seen. The market that can be reached through video already exists. Video marketing statistics show that up to about 94% of video marketers say that it...

As digital communications evolve, pictures are no longer enough as we seem to be moving towards era of the explainer videos. It is said that the videos have the potential to convey numerous information that mere illustrations will not. That is one of the significant reasons why visual impact is being used to a great extent improve customer retention. The attention span of online readers is dropping and online marketers and publishers need something to keep them engaged. If you are ardent enough to engage your customers and keep their attention, you will be able to bring out the value of...

Google has officially stated, "Provide high-quality content. This is the single most important thing to do." And it stands true for all forms of content on the internet, be it text, video or anything else. Search engines are evolving to filter out quality content from the pile and deliver rich results to users. When it comes to videos, the ones with good content eventually surface above the average baseline content. So, even before you begin optimization for search engines, first ensure that your content is top-notch. The quality aspect can be handled during the video production process, and once your video...

Trust is the cornerstone of every successful business arrangement. From simple retail sales all the way up to big company mergers, none of it happens if the people involved don’t have trust between one another. Only when both parties believe – and feel confident – that their counterpart is being forthcoming and holding up their end, negotiations end and deals are struck. Why would it be any different online? If anything, trust is an even bigger issue when it comes to doing business over the internet. When you are standing across from someone, you can convey your ideas quickly, and get a good...

There are some tricks to create an attractive business promotion. One of them is by using a promotional video. Promotional videos are considered an effective way to promote products or services because it looks real and people get involve emotionally while watching the video. Indeed, you have to make sure that the promotional video is interesting enough to watch. The tips below will show you how to create an effective and attractive promotional video so people will see it and win the competition. Remember! You are not the only one who is promoting products and services with promotional videos. Set the Goal you...

Video Marketing is one of the most popular ways of getting more attention of the customers. It is suited to any type of products and services. There is a false belief that video marketing is not that effective as compared to direct marketing with flyers, brochures and tele-calling which is incorrect. Are you aware that video marketing increases brand awareness and also helps to deliver the message in an impressive way? With the popularity of video marketing increasing every year, a lot of the companies now use videos for fundraising, recruitment, networking and branding? Statistics say that 50% of the...

Forward Nigeria, a body focused on showcasing the President’s achievements and engaging Nigerians is now delivering rich media experiences through its ground breaking App. The App uses cutting edge augmented reality which literally makes Forward Nigeria posters come to life before users’ eyes. All you need to do is download the App from the links below and whenever you see a Forward Nigeria poster, launch the App, select augmented reality and point your phone at the poster. Where to Download the Forward Nigeria AppThe Forward Nigeria app is available for Android, iOS, and BlackBerry. Here are the download links: Download Forward Nigeria App...