WordPress Hosti
HomeOffersKonga Gears Up for Yakata - Nigeria’s Black Friday

Konga Gears Up for Yakata – Nigeria’s Black Friday

Best Jumia Tech Week Deals

Konga, Nigeria’s largest online shopping mall, is gearing up for its busiest shopping day of the year, Yakata, the Nigerian equivalent of ‘Black Friday Deals’. The main event will run from November 11 to December 13, when the online marketplace will slash prices on tens of thousands of consumer goods.

Yakata, which literally means ‘when something big falls in a big way’, was started by Konga in 2013, to give Nigerian online shoppers the benefits of huge discounts on leading consumer goods.

Last year, at its peak, the company was processing over 100 laptops an hour from its Lagos-based headquarters, and sold thousands of items in a 24 hour period. This year, the ecommerce giant expects its marketplace to generate N2.5Bn [USD 8M] during Yakata, making it the Konga’s busiest shopping day in the company’s history.

It comes as no surprise that for Yakata 2015, the item most searched for and ordered by Nigerian shoppers in the world’s second most ‘mobilized’ country, was the mobile phone, swiftly followed by home appliances, laptops and fashion. The most popular consumer brands include Samsung, Snookor, Hp, Alcaltel, and Blackberry.

Last year, Yakata took over 79,000 orders, with the in-house team dealing with 1,000 inbound calls per hour, and, at its peak, processing almost 2,700 orders in an hour. Building on the success of Nigeria’s ‘Black Friday’, the Konga team is looking to make Yakata Deals bigger.

Amidst the challenging economic climate in Nigeria, Konga CEO Shola Adekoya, remains optimistic for a blockbuster 2016. He says,

“We are expecting a buoyant Black Friday or, as we like to call it, Yakata, 2016. Just like Black Friday in the West, Yakata kicks off the holiday shopping season for us retailers. As millions of Nigerians are feeling the pinch financially, we know that they will be looking out for the very best value for their money, and will be visiting Konga to source the best deals. Our customer service teams are already receiving hundreds of queries a day concerning what offers we will be offering this year, so we have strong indications as to what our shrewd shoppers are on the lookout for.”

“Our 60,000+ merchants are mobilized and ready to sell their stock at super-heavily discounted prices to our one million+ customers throughout Nigeria. As e-commerce continues to grow at a furious pace in Nigeria, we are prepared for a massive influx of traffic, primarily from mobile, from both existing and new customers, who will benefit from the largest range of consumer goods online, as well as speedy and reliable order fulfilment”.

Konga recently launched ‘Fulfilled by Konga’, whereby its 60,000+ merchants can now store and have all their orders delivered by Konga’s in-house team, reducing processing times from 40 hours to 3 hours, a 90% reduction.

- Advertisement -Fiverr Business

The company’s technical team has also been preparing for the huge increase in traffic during Yakata, and will be relying on its ultra-optimized mobile platform, that is data efficient, to meet the needs of Nigerian online shoppers.

More on Christmas Shopping Deals

AliExpress 11 11 Sales
NaijaTechGuide may receive financial compensation for products/services purchased through affiliate links on this site. See full Affiliate Disclosure Here
Paschal Okafor
Paschal Okafor
Paschal Okafor is the founder of NaijaTechGuide. A Graduate of Electrical and Electronics Engineering, Paschal is passionate about Technology and since 2006 has written over 4000 articles covering Mobile Devices, Consumer Electronics, Digital Marketing, Mobile Apps, and Online Services. Over the past 16 years, he has managed to turn a blog that started life on a Google Blogger subdomain into the Largest Technology Blog in Nigeria and quite possibly the largest in Africa. Paschal has been Building, Analyzing, and Maintaining Websites for over 17 years and also shares his wealth of knowledge and experience about building and managing websites on NaijaTechGuide.

Recommended Read on NaijaTechGuide

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need...

Best VPN Services Providers for 2024

The internet is one of the greatest achievements of humanity, but it is also...

Best Laptops for Students 2024: 11 Top Picks to Choose From

So, you are a student who is looking to get the best laptop they...

Samsung Phones and Prices in Nigeria 2024

Samsung Galaxy Phones are the secret of Samsung's dominance in the smartphone market. Samsung...

Cheap Android Phones 2024 – Price, Specs, and Best Deals

Android phones are the most popular smartphone category. The popularity of Android phones are...

Best Android Phones 2024 – Price, Specs, and Best Deals

New Android Phones are launched into the market every week. This means that if...

Best Web Hosting Services for Building Websites in 2024

A good and reliable web hosting service will make a big difference for your...
Fiverr Business

More like this

Join the AliExpress Summer Carnival: Blackview and OSCAL Launch New Products, Up to 80% Off!

As summer draws near, AliExpress gears up for another round of sales. The upcoming...

Cupid-Approved: A Curated Selection of Valentine’s Day Gifts for 2024

Valentine's Day is the perfect opportunity to show your special someone just how much...

Ready, Set, Shop! Tecno’s Million Naira Spree and Black Friday Raffles brings the Excitement!

Black Friday has arrived, and TECNO is going above and beyond to make this...