Eutelsat Konnect

Eutelsat’s Konnect: The Silent Force Reshaping Nigeria’s Satellite Internet Landscape

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Nigeria’s satellite Internet space is evolving rapidly, and while SpaceX's Starlink has been making waves, Eutelsat's Konnect, in partnership with Internet service provider, Coollink, has been quietly revolutionizing the Nigerian market. If you've ever tuned in to watch Big Brother or the UEFA champions league on MultiChoice’s DStv, you've likely used Eutelsat's satellite service. But the European behemoth has ambitions beyond broadcasting; it’s challenging Starlink in ways that could redefine the satellite internet landscape in Africa. For context, 864 million of Africans are still unconnected to the Internet. The divide between rural - urban connectivity is growing wider, and the continent...
Creative Branding

Creative Branding ― or How to Grab Customers’ Attention in a...

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Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...
Expand Business Reach

Here’s How you can take Advantage of YouTube to Expand your...

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As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...
Digital Marketing Strategies

Businesses’ Digital Marketing Strategies Have Been Greatly Influenced by The Integration...

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Artificial intelligence, Ai for short, is the rage at the moment, and it will keep leading the way. AI isn't a thing of science fiction any more. It's here, and it's happening all around us. Still, many don't have a clue what it is. Almost half of people who come across AI don't even realize it. Modern-day technology creates exciting opportunities for ambitious enterprises in every industry. Many companies now use AI to handle various applications. Of all a firm's functions, digital marketing has the most to gain from AI, as it helps provide personalized experiences to customers. Digital marketing...
Internal Communications Video

Improving your Organizations’ Internal Communications with Optimized Video Content

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Effectively communicating with employees is an ongoing, daily effort. They need to be made aware of policy changes, be up to date on changes to processes, and receive any new information about the organization and its goals. Not to mention you need to keep them motivated and up to speed on their role and how it contributes to the company’s larger goal. It certainly can be a daunting task, but one that’s made easier to handle through internal videos! Internal communications videos are company videos meant to get employees excited, informed, and engaged with the brand and its goals. You can...
Build Apps without Code

Tools that Help Build Apps without Coding

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Coding runs the world, its programs, machines, apps, devices, and everything affiliated with technology. It is an important medium for programming just about anything. Not just this, it is also a crucial job. But can the world go about it when a large number of people remain unaware of the whereabouts of it? Most importantly, can apps be created without coding? This article looks at some important tools that will show you how to create an app without coding. Top 7 Tools That Will Help You Build Apps Without Coding Not everyone in this world is tech-savvy. However, it does not require...
Hire Remote Developers

How to Identify Skilled and Experienced Remote Developers

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In the current rapidly evolving job market, remote work has gained substantial traction, especially in the technology sector. The adoption of this adaptable method of work has resulted in a high demand for proficient and knowledgeable remote developers, especially from an offshore software company. Nonetheless, finding suitable candidates who can meet your organization's specific needs can be an intimidating challenge. But you need not worry! When you know how to identify skilled remote developers and are clear with your development requirements you can get to work with the best remote developers for hire, and get the best solutions for your...
Capcut for Editing Videos

CapCut’s Time-Saving Features: Editing Videos with Speed and Precision

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In today's fast-paced digital world, efficiency and precision are crucial when it comes to video editing. CapCut, a free online video editor, understands the need for time-saving features that allow users to edit their videos with speed and precision. With a wide range of functionalities and tools designed for efficient editing, CapCut empowers users to streamline their workflow and achieve professional-quality results in less time. In this blog, we will explore some of the time-saving features offered by CapCut, highlighting how they enhance the editing process and enable users to create impressive videos effortlessly. 8 Top CapCut's Time-Saving Features for you CapCut has...
Add Text to Gif

Create Captivating Content: Why Adding Text to GIFs will Pay Off...

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Welcome to the 21st century, when everything and everyone is on social media. It gets harder and harder to capture your audience's attention amidst the sea of content flooding their feeds. Thankfully, there's a powerful tool at your disposal that can help you stand out and create a lasting impact: GIFs. These animated images have taken the online environment by storm, offering a quick and engaging way to express emotions, reactions, and messages. Welcome to the 21st century, when everything and everyone is on social media. It gets harder and harder to capture your audience's attention amidst the sea of content...
The Rise of Marketing Technology in Africa

The Rise of Marketing Technology in Africa: A Case Study of...

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Marketing technology has become an essential tool for businesses looking to engage their target audience and drive growth. In Africa, the marketing technology industry is on the rise, driven by increasing internet penetration, mobile adoption, and a growing middle class. This has opened up new opportunities for businesses to reach out to potential customers and engage with them in meaningful ways. With the right marketing technology, African companies can reach a wider audience and increase their customer base. The Growth of Marketing Technology in Africa One of the key drivers of this growth is the increasing internet penetration in the region. According to...