Tag: Online Marketing

We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting...

These days you need to tap into Digital Marketing to grow your business. With the world going digital, you cannot afford to be left behind. Businesses of all sizes from the small home-based businesses to large global enterprises now use digital marketing to grow their market share and profit. As...

As the world of technology evolves, marketing — particularly digital marketing — continues to evolve with it. Just recently Microsoft announced plans to make artificial intelligence available to everyone in Africa through its 4Africa initiative. And once AI is widely available in Africa, it’ll transform the digital marketing landscape...

Everyone these days wants a quick following on Instagram and many people are even willing to pay for the same. But should you? Well, don’t be tempted by those ads offering to sell you Instagram followers; they might give you little long-term benefit and will harm you eventually. People who...

With millions of businesses striving to get their share of the internet goodies today, it’s become increasingly difficult to run effective digital campaigns due to the high competition for customer attention. Indeed, for your business to stand out and drive significant sales online today, you need a sound marketing strategy...

No matter, how cliché it sounds “Email marketing is the King” for online entrepreneurs. There is a huge focus on it and is considered as a heavy hitter in the online shopping world. To clear the air “ Email marketing is not dead”. Instead, it is one of the strongest...

When it comes to running the business, we could see that millions of people are seeking for various best niches that work well with the target audience. One should keep it in mind that the business people should be aware of strategies that they need to follow and utilize...

In a world where online marketing takes so many evolving forms, there is one thing that has never changed: the effectiveness of a well-crafted marketing email. The problem is that so few marketers ever learn how to differentiate between the various kinds of marketing emails. Your approach must match...

Online marketing is widely accepted as the most affordable way to reach one's target market, no matter the size of your business. How exactly does it relate to today’s context? Also called online marketing, web marketing is the process of marketing products or services over the internet utilising tools that assist...

It is well proven that blogging is an essential part of business promotion these days. The process may appear critical, but once you start working in this direction, it is possible to achieve desired results in lesser time. No matter what kind of business you are running online, blogs can...