Tag: Online Marketing

Bounce rate is a term that, by itself, scares many people who have not yet had close contact with web analytics. Despite much confusion, and many people do not understand what it represents, it is a fundamental metric to evaluate the effectiveness of digital marketing actions. It is also a valuable...

Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends. Recent email marketing statistics show that: The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion...

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing content, manage your outreach campaign, and as well manage a team. And on most occasions, you have to multitask to get these things done. Here’s the...

Have you ever thought about what makes people go through with a purchase decision? While most people would provide a logical explanation for what they bought, there are other factors in play. There are certain emotional triggers and logical devices that had influenced them. Robert Cialdini, a psychologist, had written...

Competition is brutal in platforms like Google’s Play Store and the Apple’s App Store. Regardless of how excellent your app may be, there are just so many others out there vying for your audience's interest! So, it’s up to your marketing content to do the heavy lifting and help you...

OLeads is an online tool that enables Small and Medium Enterprises (SMEs) easily create websites that will help them generate leads and promote their products and services. OLeads was launched in 2019 by Opera, the owners of OPay. Per Wetterdal VP of Global Business Development at Opera at the launch...

Running a business that thrives in today’s competitive environment can be hectic. Making a profit is the aim of any business owner. Since each company has a plan that guides them to success, there are two primary approaches that they use. First, a business owner can lower the product...

Building a strong personal brand is all about engaging and attracting the right audience for the products and services you offer. For these reasons, a strong brand is essential for your business to stand out from competitors and attract a solid customer base. However, many companies have no idea how...

The online competition to generate leads is fierce, and businesses are continually looking for new and unique ways to attract customers for their service/product. If you run an online store, you obviously will be running a website or perhaps an application too. But, have you thought of publishing an...

Are you looking for tips to improve your content marketing skills? Want a well-organized content creation process that will help to take your business to the next level of success? Nowadays, the game has changed when it comes to developing or retaining business relationships with customers. Smart content marketers understand...