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Learn all the latest tips about Online Marketing and Digital Marketing. Here you will find resources on how you use online and digital marketing to build your business. Tips and Resources about promoting you and your business on the internet.

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Creative Branding

Creative Branding ― or How to Grab Customers’ Attention in a...

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Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...
Expand Business Reach

Here’s How you can take Advantage of YouTube to Expand your...

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As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...
Digital Marketing Strategies

Businesses’ Digital Marketing Strategies Have Been Greatly Influenced by The Integration...

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Artificial intelligence, Ai for short, is the rage at the moment, and it will keep leading the way. AI isn't a thing of science fiction any more. It's here, and it's happening all around us. Still, many don't have a clue what it is. Almost half of people who come across AI don't even realize it. Modern-day technology creates exciting opportunities for ambitious enterprises in every industry. Many companies now use AI to handle various applications. Of all a firm's functions, digital marketing has the most to gain from AI, as it helps provide personalized experiences to customers. Digital marketing...
Digital Marketing for Local Business

10 Digital Marketing Strategies That Local Businesses Should Consider

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In today's digital age, local businesses have a remarkable opportunity to connect with their target audience in more personalized and effective ways than ever before. While traditional marketing methods still have their place, integrating digital marketing strategies can significantly boost a local business's visibility, engagement, and growth. Here, we explore ten essential digital marketing strategies that local businesses should consider to thrive in their communities and beyond. Local businesses are the heart and soul of communities, providing essential products and services while contributing to the local economy. However, in a world dominated by online interactions, it's crucial for local businesses...
The Rise of Marketing Technology in Africa

The Rise of Marketing Technology in Africa: A Case Study of...

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Marketing technology has become an essential tool for businesses looking to engage their target audience and drive growth. In Africa, the marketing technology industry is on the rise, driven by increasing internet penetration, mobile adoption, and a growing middle class. This has opened up new opportunities for businesses to reach out to potential customers and engage with them in meaningful ways. With the right marketing technology, African companies can reach a wider audience and increase their customer base. The Growth of Marketing Technology in Africa One of the key drivers of this growth is the increasing internet penetration in the region. According to...
Ways that People-Finder Services are the Key to Successful B2B Marketing

4 Ways that People-Finder Services are the Key to Successful B2B...

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Getting your B2B marketing campaign to work for you can be a struggle, but it’s possible to use people finder services to better connect with your target audience.  Many businesses face multiple marketing challenges such as high-priced CPCs, a low volume of search returns, or leads that don’t end in a qualified lead. The good news is that knowing how to use these people search services can improve conversion and your B2B results.  Check out the 4 best ways that utilizing people search engine services can revolutionize your company’s B2B marketing strategy. 1. Prequalify Your Target Audience Many B2B marketing search campaigns face...
Content Marketing Skills

Building a Reliable Content Marketing Strategy for the Consideration Stage

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In terms of nudging an audience down your sales funnel, the consideration stage can often present a challenge. It is true that some customers jump from the awareness stage right into decision-making, but it is a rare occurrence! Now, if you want to convert potential customers who are still on the fence, then effective content marketing is often the answer. But that doesn’t mean that any type of content will do! We all have dived on the internet looking for information to address a problem or need, and in today’s world, people tend to be spoiled for choice: e-books, webinars, whiteboard...
Boost Email Engagement

15 Ways to Boost Email Engagement and Increase your Open Rates

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The number of global email users is expected to reach 4.6 billion by 2025. The statistic shows the potential that one email has and how the brand should never miss out on this opportunity. Email marketing provided you with a pose to reach people conveniently and 24*7 a day. Irrespective of the size of the business, you can leverage email marketing to connect with your audience and generate more sales. According to Statista, around 306 billion emails were sent and received every day globally in 2020. Additionally, more than 43% of emails were opened via mobiles. If you believe that...
Digital Marketing

How to Write an Argumentative Essay on a Marketing Topic

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Marketing is a broad field that encompasses various strategies, techniques, and tactics used to promote and sell products or services. As a result, there are many different topics that can be explored in a marketing essay. However, not all marketing essays are created equal. To write a compelling and informative marketing essay, one must choose an interesting and relevant topic and present a clear and well-supported argument. In this article by one of legit essay writing services, we will explore how to write an argumentative essay on a marketing topic. We will begin by discussing the importance of choosing an...
Onboarding New Customers

A Step-by-Step Guide to Onboarding New Customers

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You can create an effective and efficient onboarding process for new customers that will help them get up to speed quickly with your company and its services, by following these steps: Introduce Your Company: Provide a brief introduction to your company and explain the value it brings to customers in terms of products and services. Explain How You Work: Give a rundown of your process for working with new customers, including how you interact with them throughout the onboarding experience. Set Expectations: Discuss what customers can expect from you during the onboarding process, so they know exactly what’s happening...