Content marketing is now a crucial part of most successful businesses’ marketing campaigns. With the best content marketing tools, you can supercharge your marketing efforts to deliver the best results.
These tools help you create and manage your content marketing funnel, create amazing content, run outreach campaigns, engage leads effectively, and manage your team.
Here’s the truth: to scale your content marketing, you definitely need tools to automate your work. I have used some of these tools personally, and they have helped me in building my brand. They can help you build yours, too.
In this post, I reviewed 43 of the best content marketing tools to help you with your content marketing tasks. In the list, you will find some of the best email marketing tools, landing page tools, scheduling tools, outreach tools, SEO and keyword research tools, heatmap tracking tools, analytics tools, and many more.
You wouldn’t need all the tools listed here. However, an average content marketer uses 3 to 7 content marketing tools, depending on the task.
To save you time, let’s start with the best content marketing tools on the market; there’s a lot to cover.
43 Best Content Marketing Tools to Use in 2026
1. SEMRush
SEMrush is your go-to SEO tool for competitor content analysis, keyword research, and backlink research. It’s one of the best content marketing tools for content research.
Best known for its keyword research tool, SEMrush provides detailed keyword analysis, including difficulty score, monthly search volume, related keywords, and sites already ranking for the keyword.
SEMrush earns the medal as one of the best keyword research tools, with different filtering options available.
An important filtering feature for better and more accurate research is the country filter. Semrush lets you narrow your keyword research to a specific country.
When you narrow your keyword research, Semrush provides unique, accurate results.
For content marketers, the ability to conduct keyword research and understand what your audience is searching for is a plus.
SEMrush’s user base is mostly bloggers and content marketers.
Beyond keyword research, SEMrush is an all-in-one marketing tool for content, SEO, advertising, and social media marketing.
Needless to say, SEMrush offers a backlink research tool that lets you conduct deep research on the sites linking to your site, including their domain authority, spam score, links gained and date, and links lost and date.
However, Semrush lets you run a project website that it analyzes every month and reports on SEO performance and drawbacks.
You also get SEO site audits that show issues on your website that may prevent it from ranking high in search engines. Some plans targeted at SEO agencies offer white-label site audits.
Excellent. The cost?
SEMrush presently has three standard recurring subscription plans: Pro, Guru, and Business Plan.
Pricing
| Pro Plan | $117.33/month billed annually |
| Guru Plan | $208.33/month billed annually |
| Business Plan | $416.66/month billed annually |
For agencies or companies that need a custom plan, Semrush offers an enterprise plan.
2. Constant Contact
Constant Contact is one of the oldest and best email marketing tools, with its tools dating back to 1995.
Just like many of the other automation tools on this list, Constant Contact offers a simplified solution to email marketing automation.
Offering a drag-and-drop builder interface, Constant Contact is easy to use and understand.
The ability to trigger emails based on where contacts click on your site is a great plus for Constant Contact.
And needless to say, their segmentation feature, which helps you send hyper-targeted emails, is priceless.
The built-in marketing CRM tool provides a contact management system that allows you to upload your contact list from Excel or anywhere you store it into the Constant Contact database for easy management.
That’s the tool’s strength: contact management. You don’t have to keep a scattered list of contacts everywhere on the internet. All you need to do is upload your contacts, and Constant Contact takes care of the rest.
The AI recommendation tool can help you create effective content that delivers results. Just enter a few keywords, and the AI system will recommend a few content options.
Social marketing tools are also built in, letting you post your content on Facebook, Instagram, and LinkedIn.
Pricing
| Lite | $12/month |
| Standard | $35/month |
| Premium | $80/month |
3. PRNEWS.IO
PRNEWS.IO is a content marketing and digital PR platform that helps businesses distribute press releases, publish sponsored articles, and increase online visibility. Unlike traditional content creation tools, PRNEWS.IO focuses on content promotion, allowing brands to reach new audiences through established news websites, blogs, and industry-specific publications.
Here’s what PRNEWS.IO does. The platform provides access to an extensive marketplace of media outlets worldwide, where businesses can find relevant publishers and arrange content placements. Users can filter available websites by industry, location, language, audience size, and other metrics to identify suitable opportunities for their marketing campaigns.
One of PRNEWS.IO’s key advantages is its streamlined publishing process. Businesses can select media outlets, submit their content, and manage publications through a single platform, reducing the time spent on manual outreach and negotiations with publishers.
Additionally, PRNEWS.IO supports SEO and brand awareness strategies by helping companies secure editorial exposure and potential referral traffic. Publishing relevant content on established websites can also contribute to a brand’s credibility and strengthen its digital presence.
Ultimately, PRNEWS.IO is a useful addition to a content marketing toolkit for businesses looking to extend their content’s reach beyond their own websites and social media channels. It is particularly suitable for startups, marketing agencies, and established brands seeking to combine content distribution, digital PR, and online visibility in one platform.
4. HubSpot
HubSpot is an all-in-one solution for marketing automation, sales, and Customer Relationship Management (CRM) suite. Founded in 2006, HubSpot has been regarded as the best inbound marketinhttps://www.naijatechguide.com/best-marketing-automation-software.htmlg tool for content marketers.
Referring to its tools as hubs, Hubspot offers a free CRM hub, sales hub, CMS hub, marketing hub, operations hub, and Services hub.
Notably, the forever-free HubSpot CRM lets you manage your customers at no extra cost.
The free CRM includes a reporting dashboard, company insights, deal tracking, pipeline management, email tracking and notifications, prospect tracking, meeting scheduling, and live chat.
HubSpot CMS is a content management system with a drag-and-drop interface, contact attribution reporting, adaptive testing, and SEO recommendations.
Pricing
| Starter | $15/month billed annually |
| Professional | $800/month billed annually |
| Enterprise | $3600/month billed annually |
5. LeadPages
LeadPages is used to create landing pages that help you grow your email subscriber list and increase lead conversion. Not your regular email marketing tool, Leadpages doesn’t support sending regular emails to your list; it focuses on building landing pages and collecting more emails. It is one of the best landing page builders.
Here’s what Leadpages does. Leadpages has a library of templates for building high-converting landing pages, which you then use to collect emails from your audience. Interestingly, Leadpages also offers a website builder that lets you create a custom landing page on a custom domain you own.
Alternatively, you can download the LeadPages WordPress plugin and install your lead page landing page on your WordPress site to make integration with an already-built site easier.
The form builders are one of LeadPages’ greatest weapons. The LeadPages form builder lets you create forms with irresistible offers to draw your audience into your list.
Ultimately, Leadpages tutorials and courses will help you get your Leadpages in order. Their tutorials are in-depth enough to help you get started easily.
Pricing
| Lite | $12/month |
| Standard | $35/month |
| Premium | $80/month |
6. Fiverr
This freelance marketplace serves as a middleman between freelancers and clients. Fiverr is the best place to hire the skills you need to supercharge your content marketing efforts without breaking the bank.
As a content marketer, your task involves managing projects and scaling a business through content. If you are working on a project, you may need to hire other skilled marketing experts to work with you. This is what Fiverr does.
There are loads of services on Fiverr to help you succeed with your content marketing. You might be strong in some areas but face challenges in others. A platform like Fiverr offers a pool of skilled freelancers who deliver value and let you focus on your core expertise.
Fiverr offers the lowest price to get a task done, starting at $5. The interesting point is that Fiverr offers different categories and services to choose from.
You’re not billed monthly, and Fiverr doesn’t offer any services on its platform. Small businesses and individuals provide the services you find on Fiverr.
This makes Fiverr service pricing different and negotiable, depending on the freelancer you hire.
Fiverr holds your payment and only pays the freelancer once you confirm the service is okay.
That said, Fiverr offers a Pro service with premium work from professionals, and it comes at a premium price. It’s not the usual $5 service; it ranges from $100 and up.
With Fiverr Pro, you can be sure you’ll get a quality job done. Plus, Fiverr assesses its freelancers through a test tailored to their niche to determine their skill level.
Fiverr will always find its place as one of the best content marketing platforms, given the strong solution it provides for content marketers.
We added Fiverr to this list of the best content marketing tools because it gives you a platform to hire top talent to help you succeed in content marketing.
On Fiverr, you will find writers for blog posts, sales copy, email copy, and more. You can also find experts for SEO, social media, video editing, and more.
Visit Fiverr to Learn More about how to sell your skills or for opportunities to grow your business.
7. GetResponse
GetResponse is an all-in-one email marketing solution and definitely not your regular email marketing software. It does more than manage your email list; it also provides a webinar solution.
Founded in 1998, GetResponse is regarded as one of the oldest and best email marketing service providers in the industry. GetResponse offers a library of email templates to help you start engaging your subscribers.
The tagging and segmentation tool lets you slice and dice your list based on interests to send highly targeted emails to your subscribers. GetResponse autoresponders automatically send your subscribers emails based on a trigger. Triggers can include replying to your emails, buying your product, and more.
GetResponse also houses a library of landing page templates that lets you build a landing page to collect emails from your audience. The landing page templates are advanced enough to help you include attractive offers like videos and webinars.
However, where GetResponse beats the competition is its webinar hosting platform. It’s rare to see email marketing tools that let you host webinars; GetResponse does.
For eCommerce marketing, GetResponse offers abandoned carts, payment processors, automation, store, reporting, and integrations.
Abandoned cart emails remind customers of items they left behind when they are about to leave your store. The payment processor unlocks different payment gateways for integration with your eCommerce store.
Finally, the pricing plan. GetResponse offers four pricing plans: Basic, Plus, Professional, and Enterprise. The email marketing plan starts at $13.3 per month and includes email marketing, autoresponders, landing pages, and more.
The marketing automation plan starts at $41.3 per month and includes everything in the email marketing plan, plus contact scoring, sales funnels, advanced segmentation, web push notifications, and Webinars.
At $83.99 per month, the ecommerce marketing plan includes everything in the marketing automation plan, plus unlimited web push notifications, abandoned cart recovery, paid and on-demand webinars, and more.
Pricing
| Email Marketing | $15.60/month billed annually |
| Marketing Automation | $48.40/month billed annually |
| Ecommerce Marketing | $97.6/month billed annually |
8. InVideo
InVideo is an AI-powered online video creation and editing tool that helps marketers and publishers make the best of video content to keep their audience engaged. As usual, creating great videos is essential for better engagement.
To start, ready-made video templates can help fast-track your video creation. You can record a voiceover or use the speech-to-text feature.
You can edit your YouTube videos before uploading them to improve quality. With InVideo, you can add an intro and an outro, especially to your videos. Facebook ads and slideshows are just some of the places where InVideo comes in.
InVideo pricing starts at $9 per seat per month and is best for small businesses.
Pricing
| Basic | $9 per seat/month |
| Business | $30 per seat/month |
| Ultra | $72 per seat/month |
Claim up to a 25% discount when you subscribe to the annual plan.
9. ClickFunnels
ClickFunnels is one of the top content marketing tools and is targeted at building highly effective sales funnels and landing pages. It is one of the best funnel builders available in the market. Founded in 2014, ClickFunnels was created to help you build websites, landing pages, and sales funnels to boost your conversion rate.
The founder, Russell Brandson, is one of the best content marketers, with amazing results, and has driven ClickFunnels’ significant sales growth.
Still wondering what ClickFunnels can do for your business?
To start with, as a content marketer, you definitely need a sales funnel to help you target your audience and boost your conversion rate. That is exactly what ClickFunnels solves for you.
You can build websites, create blogs, and create landing pages using this tool. You can also create online courses and build membership sites on the platform.
ClickFunnels has amazing features to help you build an effective sales funnel without having to start from scratch. Templates and beautiful designs are available for your product website. You can easily create a blog or build eye-catching websites with the tools provided on the platform. Websites built by ClickFunnels are well-optimized for Google ranking.
To convert leads, ClickFunnels offers a one-click upsell feature that lets you increase customer value by adding additional products to the cart.
Membership areas let you create membership pages that host premium or subscription content. Definitely, you can sell a membership program for a one-time fee or a subscription fee.
ClickFunnels has grown from its humble beginnings as a sales funnel builder to an all-in-one content marketing solution, including features like email marketing and CRM. This is one of the best b2b content marketing tools on the market today.
ClickFunnels beats the competition with its tutorials and courses for entrepreneurs and marketers. In fact, its free and paid courses are second to none in the industry.
ClickFunnels pricing starts at $81 per month for the startup plan and $248 per month for the pro plan. Learn More
Pricing
| Startup | $81/month billed annually |
| Pro | $248/month billed annually |
10. Grammarly
When creating content for your blog post or Ad copy, you definitely need to double-check your sentences to correct spelling and grammatical errors.
If you are a content writer, you definitely need Grammarly.
Grammarly is one of the best writing tools for bloggers and content marketers. It helps you check for grammatical errors in your writing.
The best part is that you can use Grammarly for free, with only a few restrictions compared to the premium plan.
But as expected, the premium plan is best for content marketers because it offers more direct, well-optimized suggestions.
Grammarly’s premium plan lets you switch between US English and British English. Suitable for both non-native English speakers and native English speakers, Grammarly allows you to check for errors in your document.
Moreover, Grammarly provides a Chrome extension that double-checks your Google Docs while working online. Plus, you can upload your Word document to Grammarly and check if it’s free of errors and mistakes.
As for pricing, the premium plan starts at around $12 per month if you pay for 12 months. It is the best content marketing tool for checking grammar and spelling.
Pricing
| Free | $0 |
| Premium | $12/month billed annually |
| Business | $15/month billed annually |
11. BuzzSumo
Not knowing what content to create is normal for most content marketers.
It’s not a sign of unseriousness, but something every marketer experiences. This is why BuzzSumo was created. It is the best content discovery tool available today.
BuzzSumo is one of the best content marketing tools for carrying out content research. BuzzSumo curates the best-performing posts on every topic you search, giving you a heads-up on top trending topics and the type of content that performs best.
Rather than just doing a keyword search, BuzzSumo lets you plug in a domain name (your competitor’s domain name) and curate their best content, along with ratings for social shares and links.
Absolutely, BuzzSumo is one of the best content curation tools for a content marketer. BuzzSumo helps you discover trending topics, evergreen topics, keywords, and much more.
You can also narrow your search to the top-performing content on YouTube, Facebook, and the Web. You can also discover key influencers interested in your chosen topics, plus many other content-research features.
You can also use the tool to research the types of headlines getting the most engagement. This insight can be invaluable in creating your winning content.
Pricing
| Content Creation | $159/month billed annually |
| PR and Comms | $239/month billed annually |
| Suite | $399/month billed annually |
| Enterprise | $999/month billed annually |
12. MailChimp
MailChimp is one of the best email marketing platforms in the industry. It can also be regarded as an all-in-one solution, but email marketing remains its strength. It is one of the best content marketing tools for handling your email marketing.
Although MailChimp offers other services like running Facebook ad campaigns, Twitter ad campaigns, etc., the services aren’t as good as the email marketing service they offer.
Equipped with all you need to collect and manage emails, MailChimp can be regarded as an all-in-one solution when it comes to email automation.
MailChimp allows you to manage your customers by slicing and dicing them into segments based on their interests.
For a start, MailChimp offers prebuilt segments to put your customers in.
With MailChimp software, you can create signup forms to collect information, put them in segments, and then send them targeted mail based on their interest.
And that’s the major use of MailChimp as a content marketer.
MailChimp offers a behavioral targeting feature that enables you to send certain messages to your targets based on set triggers.
The trigger could be purchasing equipment. Immediately after purchase, MailChimp automatically sends transactional emails to the buyer.
Other services that MailChimp offers are landing pages, postcards, shoppable landing pages, custom domains, tags, and report analytics.
As good as it sounds, MailChimp offers a forever-free plan with limited functions and features.
The remaining three plans: essential, standard, and premium plans come at a monthly fee.
Pricing
| Free | $0 |
| Essential | $13/month |
| Standard | $20/month |
| Premium | $350/month |
Claim a 50% discount if you pay for a full year.
13. Ahrefs
Ahrefs is your go-to backlink research tool that is second to Moz (only). It is really an industry leader in SEO and backlink research.
Ahrefs comprises amazing features and tools for effective SEO monitoring. Apart from the tool itself, Ahrefs provides advanced SEO tutorials on its blog and YouTube channel.
And that makes them a resource and a tool for every content marketer.
Ahrefs allows you to track broken links on your site, spam links, anchor texts for links, and many other SEO insights to check.
Perfect for running website SEO audits, Ahrefs gives you insights on how to better optimize your website for search engines.
A look at the Ahrefs dashboard, Ahrefs has a site explorer, keyword explorer, site auditor, rank tracker, content explorer, domain comparison, link intersect, SEO toolbar, and WordPress plugin.
Ahrefs pricing starts from $25 per month, apart from some other features that are added as an add-on to the package.
While Ahrefs is one of the best content marketing tools for backlink research, it offers other features like keyword research, SEO site audit, search rank tracking, and content research.
14. Yoast
If you’re a WordPress user or you’re a blogger, then you must’ve heard of Yoast at least once.
For bloggers, Yoast acts as their SEO assistant on their WordPress blog.
Curious about what Yoast does?
Yoast is the most popular and most downloaded WordPress SEO plugin by WordPress users. A glance at the excellent results Yoast produces will give an answer to the popularity of the plugin.
Not just an SEO plugin, Yoast SEO also helps in formatting your posts properly and improving their readability.
With more than a decade in the industry, Yoast has grown to offer different plugins as a child of its main software.
Currently, Yoast offers Yoast SEO, Video SEO, Local SEO, News SEO, and WooCommerce SEO plugins.
Yoast SEO offers different products and training, each with its own price tag.
The first package, which includes all Yoast SEO WordPress plugins, costs $159 per year. The Yoast SEO plugin plus training courses come at $479 per year.
If you’re interested in their training courses, Yoast SEO training courses come at a standalone price of $399 per year.
The regular and most used product is the standalone Yoast SEO WordPress plugin that costs $71 per year for one site.
In the end, Yoast is a must-have for bloggers interested in ranking high on search engines. For details, click here.
15. AWeber
AWeber is an email marketing tool like GetResponse. Unlike GetResponse, AWeber focuses primarily on providing email marketing services.
To start with, AWeber offers an AI-powered designer that lets you create beautifully branded email templates in a few seconds.
Plus, their drag-and-drop builder for email marketing and landing pages allows you to do more (customize) with your emails without having to write any code at all.
Although designing emails isn’t difficult, thanks to AWeber’s smart designer. AWeber provides Built-in/pre-designed email templates to get you started.
AWeber offers a powerful automation tool. For starters, AWeber lets you attach triggers and flows to your emails that deliver based on actions.
Apart from email automation, AWeber allows you to segment your list based on interests and what brings them into the list. Plus, it provides detailed reports and analytics of your email campaigns.
The ability to integrate AWeber with other popular applications and apps is a plus. Some popular applications AWeber integrated with are: WordPress, PayPal, Etsy, Eventbrite, Shopify, WooCommerce, and Facebook. Learn More.
16. Brevo
Brevo (previously called Brevo) isn’t just an email marketing tool; it’s a communication tool that fosters relationships with your customers.
Brevo lets you collect, manage, and engage your email list with the information they need.
To start with, Brevo equips you with an editor and templates for signup forms. You have the option of integrating the signup form with your website. The email elements are customizable, like color, images, and text.
Just like Brevo, you get to enjoy email automation, tagging, and segmentation. Brevo allows you to group your list based on their interest.
However, unlike most email marketing tools, Brevo gives you the option of sending SMS to your customers.
While customers may not receive email notifications on their phones, SMS reaches them immediately.
Pricing
| Starter | $9/month |
| Standard | $18/month |
| Professional | $499/month |
You get 10% off when you choose an annual plan.
17. Diib
Diib is an advanced analytics tool that gives you growth insights for your website, analyzing your website to see what you’re doing right and wrong.
For me, understanding the problem Diib solves was high on my priority list. At first, I thought it was an analytics tool that gives insight into speed.
But after using the software myself, I discovered that Diib isn’t just advanced analytics software that compares your site with other sites in your profile and shows you areas to improve.
Diib performs SEO audits to see how you’re faring on Google. Moreover, with Diib, you can monitor your social media accounts and get insights to grow your social media channel.
For content marketers, Diib provides an external tool to analyze your website for a better web presence, giving you instructions and suggestions in simple English so you can understand how you can earn more from your website.
It offers two pricing plans: a free plan and a Pro plan. The free plan only supports one site and does not include SEO and keyword audits or social media channel monitoring.
The Pro plan starts at $14.99 per month and includes all the features in the free plan, plus the growth plan, support for up to 30 websites, social media monitoring, SEO and keyword monitoring, and 24/7 professional help.
18. Contently
Contently is the solution for your content needs. Housing thousands of freelance writers from various niches, Contently makes it easy to hire an expert writer.
As content marketers, we live and breathe content. Without content, we are powerless, as our gospel is good content that brings results.
From blog posts optimized to show up in Google AI Overviews, ChatGPT, and other AI search tools to infographics, poems, press releases, videos, images, ebooks, and more, they’re all the backbone of content marketing.
And here’s where Contently plays in. Contently is a content marketing agency that lets you hire freelance writers for your content marketing projects.
Instead of going through the stress and risks of hiring a skilled and knowledgeable freelance writer, Contently matches you to a suitable writer for your tasks.
Moreover, freelance writers on Contently have a portfolio section that includes all their writing samples and completed projects.
Definitely, as a content marketer (read: client), you have access to the portfolio of freelance writers.
Likewise, as a freelance content marketer, you have access to a pool of high-paying clients. All you have to do is set up a profile and update it with your previous projects. Then, Contently matches you with a suitable project that you can handle.
Definitely, even though Contently isn’t a tool per se, it’s a must-have for content marketers. Learn More
19. WordPress
WordPress is one of the best blogging platforms for bloggers and content marketers looking to build an online business.
Not just one of the best, WordPress powers the largest share of the websites on the internet. It is undoubtedly one of the best content marketing tools if you want to build a website.
What makes WordPress a better option for bloggers, content marketers, and entrepreneurs is the flexibility that WordPress provides.
For a start, you have the option of doing a complete redesign of your website, countless WordPress plugins to install on your website ,and never-ending WordPress themes to choose from.
The number of WordPress plugin creators is ever-increasing, which leads to more and better options for WordPress users to choose from.
However, WordPress isn’t a free solution. It’s a paid solution that comes at a fee depending on your hosting company and the bandwidth you use a month.
Unlike free blogging platforms like Blogger, which offer a forever-free plan with little flexibility, WordPress stands out and is seen as a professional tool for professionals.
Although WordPress also offers a forever-free plan on their other platform, their best service so far is their paid plan, as expected.
To get started with WordPress, you need a custom domain and a web hosting service that you can rely on.
With so many web hosting companies to choose from ( with different price tags), the cost of starting a WordPress blog varies depending on the domain registrar and web hosting company. Learn More.
20. Canva
As content marketers, we are known to create different forms of content. And among the content we create, Infographics and images are among the most common visual content created.
Creating an infographic can be technical if you’re creating it on desktop graphics software like Adobe Photoshop and CorelDRAW. Plus, creating web images is quite different, as you need an image that’s light and fits the resolution.
And that’s exactly what Canva solves. Canva houses a lot of templates to create the different forms of content you need. From social media images, eBook covers, Infographics, Instagram stories, and many more, Canva has a template for nearly everything.
In essence, Canva is online graphic design software that helps you create the visual content your business needs to complement your content marketing strategy.
Multiple businesses use Canva to create infographics and social media images. As a content marketer, you likely don’t know how to use traditional graphic design software (Adobe Photoshop and CorelDRAW), and Canva offers a solution for that.
You definitely don’t need any tutorial or experience in graphic design to get started with the Canva app. Canva is as simple as ABC. Everything is written in simple sentences for you to understand.
Navigating the platform isn’t hard. Canva also offers free stock images to choose from, along with paid options. In addition, on the free plan, you can choose an image format between JPEG and PNG.
Canva offers a free plan that lets you design almost anything. The main restriction you’ll encounter on the free plan is that you’ll need to pay for royalty-free images. However, you can always upload your own images to Canva.
Absolutely, Canva isn’t without a paid plan. Canva Pro plan costs $12.99 per month, offering over 60 million premium images, 1000+ fonts, a brand kit, unlimited folders, resizing to any format, premium animations, and priority support.
21. Ubersuggest
Ubersuggest is a tool owned by Neil Patel. You’ve probably heard of it before. Ubersuggest is a freemium SEO tool that lets you carry out SEO research on your site. The tool lets you do keyword research, backlink research, SEO audits, and more.
Absolutely one of the best content marketing tools for cost-effective tracking, Ubersuggest started as a free tool and an alternative to popular tools like SEMrush, Ahrefs, and Moz. However, a paid plan has been added to the tool, with restrictions placed on the free plan.
For content marketers, we know how important it is to know what your audience is searching for. And with Ubersuggest, you can diagnose what keywords your audience is searching for.
The keyword research includes the competitive score, the average DR of sites ranking for the keyword, and much more. Learn More.
22. Trello
As a content marketer, we curate and share ideas with our marketing team, client,s and partners.
Whenever you’ve new ideas or content marketing strategies you’d like to implement on a project, jotting them down and sharing them is the next best thing to do.
Trello is your collaboration tool for working and sharing ideas effectively with your team.
Just like CoSchedule and ContentCal, Trello helps you collaborate and plan well with your team beforehand.
And where Trello beats the competition is its easy-to-use interface and amazing collaboration features present in the dashboard.
Trello provides built-in workflow automation with Butler. The automation simplifies some of the tedious tasks that collaboration requires.
For a start, you need to set a deadline when working with a team, in order to show seriousness and also stick to the plan. And sometimes you might need to send a reminder to your team to remind them of the close deadline.
You don’t have to do this yourself. Trello allows setting due date commands for the automatic reminder.
Other automation provided by Butler on Trello is rule-based triggers, custom cards, board buttons, and calendar commands.
As expected, Trello has a library of templates to choose from, and you can get started with managing your collaboration in a few minutes.
Getting started with Trello is free. Not a free trial, but a forever-free plan. The forever-free plan includes unlimited personal boards, unlimited cards, lists, 10 team boards, automation by Butler, and 2-factor authentication. Finally, the free plan does not support more than 10 MB per file.
Definitely, Trello isn’t without a paid plan. Trello offers three different paid pricing plans: the Standard plan, the Premium plan, and the Enterprise plan, going for $5, $10, and $17.50 per month, respectively.
23. Adobe Experience Cloud
Adobe Experience Cloud is Adobe’s marketing web analytics software. Just like Google Analytics and Diib, Adobe Marketing Cloud provides web data and analysis of your digital marketing performance.
The Adobe Experience Cloud makes it easy to manage content, execute campaigns, and personalize.
The marketing analytics provide analytics across all channels. Learn More.
24. Hootsuite
As its name implies, Hootsuite is a suite that allows you to manage and update your social media channels all from one place.
Founded in 2008, HootSuite has moved up the chain to become one of the best social media management tools available in the market.
Equipped with tools to help you track and monitor your social media channels.
Rather than logging into all of your social media channels, all you’ve to do is log in to your HootSuite account.
From your HootSuite account, you can then give HootSuite access to all your login details for the different social media channels you have.
And right from there, you can schedule and post updates, tweets, and pictures to your various social media channels. It also offers AI-powered content creation for texts, images, and captions.
As content marketers, we are already busy with our daily tasks. Adding the task of managing various social media channels can be tiring and overwhelming.
You’d rather set aside a day to schedule a full month or two months of content in HootSuite and let it update automatically.
Sure, that sounds nice. And that’s the solution HootSuite provides for all content marketers.
Other than managing your social media accounts, HootSuite provides a detailed analysis of how well your social media account is thriving in its respective channel.
Plus, the analytics provided are for each social media channel you integrate with HootSuite.
Aside from social media, HootSuite can also serve as a collaboration tool for your team.
As good as the offer sounds, HootSuite is a paid tool. HootSuite offers three paid plans: Standard, Advanced, and Enterprise.
The Standard plan costs $99 per user per month, offering essential tools. The plan supports up to 10 social media accounts and unlimited post scheduling.
The Advanced plan costs $249 per user per month, supporting unlimited social media accounts and unlimited scheduling.
Finally, the Enterprise plan offers custom pricing and custom solutions for large businesses.
For the Standard and Advanced plans, HootSuite offers a free trial. In contrast, the Enterprise plan allows you to request a demo.
25. CoSchedule Headline Analyzer
Absolutely, headlines play an important role in content marketing. The headline is the magnet that attracts readers to click on your content.
CoSchedule Headline Analyzer provides a tool for you to run your possible headlines and pick the best for your content.
CoSchedule does this by studying successful blog post titles. So, this is one of the best content marketing tools for writing a captivating headline. Learn More.
26. Hemingway Editor
Hemingway Editor is your best partner as a content writer. Writing articles, blog posts, eBooks, and many more works can be interesting.
But unless you run your articles through an editor, you won’t have the error-free article you need.
Hemingway Editor is a free app that corrects your sentences and spelling by highlighting them with different colors.
A yellow highlight shows that a sentence is too lengthy and complex. To solve this, you need to split the sentences.
Your sentence will be highlighted in red if it’s too dense and complex. Adverbs and weakening phrases are shown in blue for quick and easy edits. Check it out here.
27. Feedly
Feedly keeps you up to date with what is trending. Track up to 100 feeds in the free plan and up to 1000 in the entry-level paid plan starting at $6.99.
Feedly is one of the best tools for bookmarking wonderful stories that catch your interest.
As content marketers, we love to read great content that catches our interest and also adds value to us. But at the same time, we are one of the busiest sets of people.
We can be buried in work for a month and not be able to keep up with industry news and information.
However, with the help of Feedly, we can use a tool to curate and filter the information we digest.
For more relevance with Feedly AI, you can upgrade to the Feedly Pro plan starting at $8.93. The Pro plan can handle up to 2,500 feeds.
Instead of being just a web platform, Feedly chooses to be everywhere and compatible with all devices. Feedly has Android and iOS apps for mobile users.
28. Pocket
Similar to Feedly, Pocket allows you to research and save content into its app.
As expected, there are times when you come across amazing content you’d like to read.
But you’re very busy and need to get back to work. All you need to do is save the post to your Pocket app.
In essence, Pocket lets you keep valuable information in your pocket.
29. Google Analytics
Google Analytics is the best free analytics tool in the industry. Although you can use many analytics tools, Google Analytics provides much better, in-depth analysis of your audience.
It includes traffic analytics to analyze your website traffic and visitors. Google Analytics can track the effectiveness of your content marketing.
Beyond web traffic analytics, Google Analytics lets you track your advertising performance.
Google Analytics provides you with a code that you need to add to your site in order to give Google Analytics permission to track your site and monitor your growth.
Its detailed analytics are a plus. Google Analytics allows you to track your customers’ demographics, interests, and behavior.
Google Analytics also reports conversion rates based on your web traffic goals.
As expected, Google Analytics is free. You can access nearly all the features with the free plan. This is probably one of the best content marketing tools for tracking sales, activities, and events on your website.
However, for more advanced, in-depth features, Google Analytics charges a small fee.
30. CoSchedule
CoSchedule is one of the best management tools. It provides built-in templates to plan and schedule your content marketing.
Best for bloggers, CoSchedule has a blog calendar to help bloggers and content marketers maintain their publishing schedule.
Apart from the blog calendar template, CoSchedule provides a marketing calendar to manage all your marketing tasks.
With CoSchedule, you can collaborate well with your clients and also coordinate your team properly. It is one of the best content marketing tools for organizing your marketing plan and schedule. Learn More.
31. VidYard
Vidyard is an online video platform that allows you to create, host, and share videos with your team
Not your regular software for a webinar, Vidyard is best for business purposes that require more communication and involve a smaller number of attendees.
The video platform lets you record your screen, use a webcam, edit videos, and integrate with Gmail, Outlook, and other business tools.
Vidyard finds applications in software demos, marketing videos, customer onboarding, customer support, analyst briefings, employee communications, new hire onboarding, project status updates, and many more business purposes. It is one of the best content marketing tools in this category.
Vidyard offers five pricing plans for businesses. The first plan is their forever-free plan that does not require any payment. The free plan lets you record 15 videos and generate up to 15 videos with AI.
The Starter plan costs $59 per month and lets you record and share unlimited videos, with unlimited AI-powered video creation.
32. Airtable
Airtable works like a spreadsheet and makes it easy for you to organize your tasks and also collaborate with your team. It is an AI-powered workflow management solution that you can use to automate tasks.
The tool simplifies setting up your spreadsheet to suit your needs. Moreover, there are a lot of templates to get you started in a few minutes.
Airtable offers four pricing plans: Free, Team, Business, and Enterprise.
The Forever Free Plan is a good start. The free plan includes unlimited bases, 1000 records per base, 1GB of attachments per base, and 2 weeks of revision and snapshot history.
The Team plan costs $20 per month and offers unlimited bases, 50,000 records per base, 20GB of attachments per base, and 1 year of revision and snapshot.
The Business plan costs $45 per month and includes unlimited bases, 125,000 records per base, 100GB of attachments per base, and a 2-year revision and snapshot. Learn More.
33. Google Marketing Platform
Google Optimize is Google’s conversion rate optimization tool. Built on the noses of Google Analytics, Google Optimize provides a more detailed analysis of your audience’s behavior and helps you make the best of your traffic.
With Google Marketing Platform, you can increase your customers’ conversion rate and definitely increase the value of your visitors.
Unlike other conversion rate tools, Google Optimize is a free tool that doesn’t charge you anything to use.
34. Unsplash
Unsplash is a platform that houses several free stock images under a common creative license. With Unsplash, you can obtain high-quality images at no extra cost to you.
With over 1 million stock images, there are a lot of free images to choose from. Unsplash lets you search for images by keyword.
35. Evernote
As content marketers, we value ideas. And note-taking is an essential part of our work. We keep notes for various reasons. Evernote is your tool for taking and organizing your notes.
Evernote makes taking notes easy and effective. Also, Evernote makes it easy to share your notes with others, making it one of the must-have content marketing tools.
As a content marketer, you can use Evernote to jot down your marketing ideas and business meetings, and also share them with your team. Learn More.
36. Adobe Photoshop
Having discussed Unsplash as the platform for getting free stock images, nothing beats designing your own imagery.
If your content marketing strategy revolves around visual content, then you cannot miss out on Adobe Photoshop as a tool for creating visuals.
Adobe Photoshop is a graphics design tool for creating fliers, online ads, infographics, images, and any other visual content you can think of, apart from Videos.
Unlike most of the tools listed here, Adobe Photoshop isn’t an online tool but software that requires installation on your computer. It is one of the best content marketing tools for imaging and graphic design.
37. GIMP
GIMP is an acronym for GNU Image Manipulation Program. Serving as a free and open-source image editor, GIMP provides tools and an interface for retouching your images.
Plus, you can make free-form drawings with GIMP.
Unlike Adobe Photoshop, GIMP is a simpler and free design solution. Where Adobe Photoshop has four healing brushes, GIMP has just one. Learn More
38. Easel.ly
Easel.ly is a powerful web-based tool for making visuals like infographics.
While content marketing is about creating both written and visual content, you need tools to create that content.
For visual content and infographics, Easel.ly is a good alternative and solution for infographics.
Very affordable for everyone, Easel.ly pricing starts from $200/month. Learn More
39. SimilarWeb
As a content marketer, metrics are essential for us. Metrics help us know the results of our content marketing campaign and how our website is performing.
While I use Google Analytics to track my site traffic and Google Optimize to optimize my site for a higher conversion rate, there are many other metrics we keep up with as content marketers.
One of the metrics is checking how our site ranks against our competitors. SimilarWeb provides web analytics for businesses. SimilarWeb ranks your website and shows you the keywords you’re ranking for, alongside how you rank against your competitors. Learn More.
40. Frame.io
If videos are a churn part of your work, then you need Frame.io. Frame.io makes it easy to work on video projects and also collaborate with others on them.
As expected, collaborating on a video project requires sharing videos with your team and getting their feedback on them.
Before Frame.io, you’d need to save your videos in a platform like Dropbox, and then email your team with the link to the Dropbox. And to be frank, this sucks. Communication will be very slow because you would need to send emails, and they would need to download the file and then upload it once again.
Now with Frame.io, you can collaborate on video projects easily. Frame.io allows you to upload your video to the platform, and your team or clients can view it and give their opinion right away on the platform.
In essence, if you’re a content marketer and work with video projects quite well, Frame.io is a must-have content marketing tool for you. Learn More.
41. Zoho
Like Microsoft Office, Zoho is a web-based office suite with word processing, spreadsheets, databases, and many other tools.
However, Zoho offers many more tools for a better office experience for business owners. To start with, Zoho offers a customer management tool, a webinar conferencing tool, etc
As expected, an office is always equipped with the necessary equipment and tools needed to do your regular work. For Zoho, this is true. The Zoho Suite includes different tools for essential office tasks.
In addition, Zoho integrates well with a lot of apps, both mobile and desktop apps. Zoho integrates well with sales and marketing apps, email and collaboration tools, business, finance, IT, and the Help Desk app. Learn More.
42. Systeme.io
Systeme is an all-in-one business solution that allows you to manage your email marketing campaigns and also launch your membership sites, all from Systeme.
Rather than being just an email marketing tool, Systeme also serves as a sales funnel builder. Systeme provides templates for building effective sales funnels, making it one of the best content marketing tools.
The email marketing features autoresponders that make it easy to engage with your audience. That said, Systeme allows you to build paid membership sites for your online products.
Remarkably, Systeme equips you with a shopping cart solution. That said, Systeme offers order bumps, payment integration, coupon codes, A/B testing, and a webinar platform. Learn More
43. UberFlip
Uberflip isn’t your regular content marketing tool; it gives your content a lift by providing a better content experience.
Instead of giving your audience a poor experience, Uberflip packages your content and services in an attractive way.
Above are some of the best content marketing tools. You will not need them all, but a few of them in your content marketing arsenal will lead to great results.
