A landing page is essential in modern marketing. The internet is a crowded place. Audiences are left there with unlimited adverts that are hard to deal with.
Here’s the truth: offering numerous choices to your customers can get them stuck in decision-making, thereby leaving them with the option of not taking any action at all.
To prevent this, more than the display of graphics, text, and more, you have to create something that goes beyond looking good to looking great to keep your website visitors.
Obviously, all of these are brainstorming, and to be precise, you don’t want to miss out on the chances of converting your website visitors into something more.
The question is, how can you get all of your worries solved?
Here’s where the lifeblood of every online marketing comes in.
I mean a good landing page.
Let’s dive in.
What Is A Landing Page?
A Landing Page is a webpage created for driving leads and sales to a product or service. The Page is designed in such a way as to make the Call to Action prominent, removing any distractions that may share the visitor’s attention and increasing the chances of them taking a favorable action.
A landing page is any webpage a website visitor arrives at after clicking a link on your ad campaign, such as emails, ads, or other locations, to start a conversation.
Unlike web pages, which aim at several goals, landing pages are designed with a single goal, known as Call to Action (CTA).
The goal of designing this standalone webpage is to drive traffic from a web campaign and convert it into leads or sales.
Variance in its functionality depends on the aspect of the business you tailored it to.
Some designs focus on the leads data through a lead-capture form containing name, telephone number, email address, and more, and are designed for the purpose of obtaining leads.
Most times, this type of landing page is commonly used by business-to-business (B2B) marketers, high-ticket selling companies, and eCommerce brands.
The landing page with this type of function is otherwise known as lead capture or lead gen pages.
And on the other hand, others are built with the goal of sales features a button as a Call to Action, which redirects visitors to your checkout flow.
This type of landing page is strictly for sales. It is usually used by eCommerce and SaaS (software-as-a-service) marketers.
Such a landing page is otherwise referred to as the click-through landing page.
In essence, it is like a truck that drives your website visitors from the top-end of your sales funnel into the right destination of making action.
That’s why landing pages are otherwise referred to as destination pages.
Why Do You Need A Landing Page?
You might not need all of these reasons, but bet you about 70-80% will clear your doubts to get a landing page for your business.
Since websites provide the resources that are valuable to customers, having a landing page that is more specific in search terms will promote your search engine optimization (SEO) and move you up in ranking.
Aside from that, rather than your visitors staying on your website, it directs them straight to the CTA to complete their action.
This helps you to understand the precise needs of your customers and improve them.
Furthermore, websites that are a cluster of ads can burn out the interest of the customers.
Therefore, having a clear, straightforward landing page with helpful content about what you offer will add value.
Notably, a good landing page allows you to test your guesses on what works best for your audience in order to keep serving them right.
To wrap it up, landing pages are an eyespot of any online business through which audiences view what you offer and convert them into a lead.
Creating an impressive one will make customers stick around your business.
How To Create A Landing Page
As amazing as creating a landing page is, it’s better to be aware of the ho-hum of creating one.
Here are the best collections to help you create a good landing page successfully.
Let’s get started.
1. Carry Out Market Research
Market research is key in the creation of a good landing page.
It leaves you with important information about the market, the needs of your customers, and the strategy that can be used to address them.
Aside from that, your research shows how much people search for or need the posts or topics related to what you are about to go into.
Worthy of emphasis, to create a high-converting landing page, you have to understand the attitude of your prospects.
2. Get The Best Landing Page Builder
The beauty of a house is a result of the good work put together by the architect.
Likewise, to have an attractive landing page design that will easily convert a website visitor into a lead, your choice of builder will determine it.
In the building, you should keep the page’s primary focus in mind, which should be eye-catching to leads.
Note that choosing a landing page builder depends on your business type and motive.
3. Make It Informative And Simple
Creating an informative but easy landing page sets you up on the right track to having more conversions.
A design with a lot of messages distracts and discourages visitors from converting.
As much as giving information is crucial on your landing page, it should be straightforward so that it won’t overwhelm the visitors.
This simply means that the simpler it is, the easier it will be for your visitors to access, and therefore, the result will be a high conversion rate.
On this note, good landing pages practice the use of bullet points to simplify details when appropriate.
Importantly, clear, simple, and purpose-driven information should be used above and below the landing page.
These sides of the page are usually critically looked into for information.
To wrap it up, video landing pages can also be used to add more information without burning out your visitors.
4. Make It Mobile-ready
Since most website activities are done on mobile, designing your landing page so that it is easy to access on mobile will be a great plus.
Features such as fast and easy loading and an easy-to-click landing page will increase your traffic and add to your sales.
5. Proof Your Worth
Beyond mere words of mouth, people are easily compelled by what they see.
Showing your worth of service from other social platforms, like on your landing page, gives customers a sense of mind that they are in safe hands.
Hereby increasing their chances of purchase.
The combo of testimonials and brand logos from people of relevance to your targeted customers will add a plus.
Needless to say, since pictures are building blocks for belief, each of the testimonials used should be followed by a photo that is real.
6. A/B Test Your Landing Page
This is the least, but its role cannot be overlooked. After the big work of creating a landing page, more is still expected.
Among the things to be sure of your progress.
Are you living above or below your set target of conversion?
If not, then investigate where you are not doing it right, or just check out several other designs to see which one works better for you.
The essence of your A/B testing is to be pretty sure of your performance and to put in your best.
A/B testing is a feature that’s included in most landing page builders. It involves split testing between two designs in order to see which converts best.
You can split your website visitors into two groups: half see the A landing page, and the other half see the B landing page.
Best Landing Page Builders
You have agreed to start up your own landing page, but you don’t know how to go about creating one.
The best solution you need is just right here in this post.
Here are some of the best landing page builders that will take your digital marketing to the next level you aimed at.
1. Leadpages
This is one of the most inventive and complex feature tools.
Leadpages is applauded for the features it offers, like the built-in payment system, which enables you to effectively run your landing page.
On top of that, LeadPages runs complete mobile and tablet-friendly themes which always look nice.
This also makes its SMS capabilities for capturing more leads effective.
Needless to say, Leadpages doesn’t run a free trial without demanding your credit card details.
However, if functionalities are the only thing that matters to you, LeadPages will compel you to settle for it. It is no doubt one of the best content marketing tools you can have in your arsenal.
2. GetResponse
GetResponse started out as an email marketing platform, but it is now evolving into an all-in-one marketing automation platform. You can use it to create a sales funnel and landing pages, among other uses.
For as low as $19/month, you can build unlimited landing pages on the basic plan.
The Plus plan, which costs $59, adds the ability to create sales funnels and unlimited web push notifications.
3. Hubspot
This is a great tool for creating and testing landing pages. HubSpot is an all-in-one marketing automation solution, so it should not come as a surprise that it has a landing page builder baked in.
It is an easy-to-use solution. Just choose one of many beautiful templates, make a few changes, and you are good to go. The templates are mobile-optimized, ensuring your message gets the widest reach with everything going mobile.
With A / B testing, you can test each element of your landing page to see which combinations get you the best results. Learn More.
4. ClickFunnels
As the name implies, ClickFunnels is an all-in-one solution for building sales funnels. It is one of the most popular tools in this space, with a lot of marketing gurus using it. While not as sophisticated as a number of its competitors, the landing page builder provided in ClickFunnel provides an easy-to-use solution for generating leads.
The founder, Russell Brandson, is one of the great content marketers with amazing results, and has been able to position ClickFunnels as the go-to sales funnel solution for lead generation.
He organises training programs like the DotCom Secrets Summit and this 30-day summit, where he teaches entrepreneurs how to use sales funnels to build their business. If you are into coaching, you may be interested in the Perfect Webinar Secrets, which shows you how to create a Webinar that sells. He also has a book, Traffic Secrets, which teaches you how to use sales funnels to build quality traffic to your website.
ClickFunnels starts at $97 per month.
5. Unbounce
Unbounce is one of the landing page builders that is known for its easy characteristics.
The idea behind their existence is to help users make a decision rapidly that is related to the action on the page.
Such actions include the special text-exchanger, which allows SEM campaigns targeted at visitors’ conversion.
As the name connotes, Unbounce, the tool, ensures that visitors don’t have to bounce out by assuring easy and quick advanced options that convert.
Besides that, Unbounce has close-to-unlimited integrations to the top email programs and CRM platforms on the market.
Notably, Unbounce, due to its unique approach, has earned the trust of over 15,000 customers and brands, including New Balance, New York Times, and Vimeo.
The ugly face of using Unbounce is that it requires a steeper learning curve than some of its kind.
Also, some of its packages can be expensive, especially if you are considering enterprise-grade features.
However, as a beginner, you might just be settling for it because of its free trial mode, but the full version requires payment.
6. Landingi
Just like Unbounce, Landingi is another top landing page building tool with several features.
With its easy-to-use feature, Landingi is ranked as one of the easiest tools that can be used even by an amateur.
Aside from that, Landingl permits you to automate processes that are difficult and time-consuming.
It’s one of the reasons why over 4000 companies, including PayPal, Sony Music, and CallPage, use landingl to control their landing page.
Notably, landingi has a feature that you are just searching for, which is the wonderful templates and large icon library.
Apparently, this permits you to customize your landing page to nearly any business, which makes it a huge plus for you.
7. Instapage
This is a landing page builder that acts as its name implies; you can start up a landing page instantly.
Instapage comes in a neat design, which is its strong point in the website builder world.
Needful to stress that with its over 200 customizable templates, you can create an instant landing page by integrating with third-party ads like Facebook ads, Google ads, and more.
On top of this, InstaPage comes with an in-built A/B testing tool, which assists you in monitoring your performance to know which one works best for you.
Finally, InstaPage is limitless to use. Businesses at different levels can use it, from solo-entrepreneurs, agencies, and enterprises.
8. Wishpond
Wishpond, as the name suggests, has a special approach of two options for its users: do it yourself or done-for-you.
The latter plan provides you with a team of experts in areas like designers, copywriters, and more to get your back.
It has an impressive feature that permits you to integrate with over 300 services through a custom field form to enable you to get important messages from your visitors.
The downside of WishPond is that it is limited to a certain number of leads on their lowest-tier plan.
However, WishPond allows you to launch different landing pages that are mobile responsive.
Conclusion
Obviously, overlooking the use of a landing page for your online business is like a car without a garage.
However, creating one can be boring, and having one can be exciting because the tool takes your business to its highest peak.
You don’t have to be bothered about its creation; choosing from the collections above will help you get the best.
Hereby increasing your conversions and revenue through just a single click.
Now it’s over to you.
Which of the landing page builders have you used before?
Which one are you going for first?
I would love to hear from you through the comment box.
