Building an app is no longer the only expensive part of launching one. The bigger surprise often comes after the app is ready: people still need to discover it, understand it, trust it, download it, and keep using it.
No single marketing budget works for every app. A banking app, school app, delivery app, health app, and entertainment app will need different messages and channels.
But Nigerian app founders can use a practical starting framework instead of guessing.
Start with the Product and the Audience
Before spending on ads, answer these three questions:
Who is most likely to use this app first?
What...
You watch TikTok evolve as a fast phase, and you wonder how you can remain significant on the platform. You want to ensure that you are continuously growing and becoming relevant regardless of the updates that occur.
When the app is becoming more and more dynamic, you want to concentrate on delivering something that matters and not just the trends of the moment.
Your goal is to understand how you can maintain the consistency of your creator identity. This way of thinking will make you prepare better and motivate yourself to be actively engaged with the TikTok community.
Build Content Around Retention...
Content marketing these days has gained much importance in bringing traffic to websites through its various techniques and methods. The content team aims to develop some of the finest media to attract as many visitors as possible to the website and to achieve high visitor engagement.
To achieve the best rankings on Google, the content team should be well-versed in the tips and methods for promoting content on the website, as well as for describing products and services.
Google is now majorly focusing and ranking up those websites which are free from any duplicity, non-quality links, non-unique content and others.
Many of...
Let me tell you this for free. If you want to stay relevant in the market as a business person or marketer, you have to be willing to change with the trends.
If you are in agreement with that, then you are on your way to a better conversion rate and an even bigger sales potential.
So, when I talk about trends, what do I mean? One of these is the invention of social media marketing, which has changed the way businesses see social media. Another contender, which is often mentioned instead of this, is digital marketing.
If you are one of...
Today brings the last set in a series of posts that you have been reading about social media marketing. We have surely had a lot of fun together, and whether you are a business owner or a prospective one, I believe you would have had something to take home regarding the subject of discussion.
In a week, we have been able to run through what most people don’t in a longer timeframe, and that is something laudable. However, you should keep in mind that the implementation of everything we have talked about takes time and effort on your part.
As a...
So, we have been doing quite an extensive study in social media marketing. If you are still stuck on how to get started with social media marketing, or have not seen our list of common social media marketing mistakes to avoid, you should take time out to go have a look. Once you are well-grounded in those, I can assure you that you are ready for the next step – creating a solid social media marketing strategy.
You can know all about the subject and even start applying it. However, without a solid strategy to back you up, your campaign...
It is an undeniable fact that there is strong competition in the world when it comes to marketing. There are new brands and new companies opening up every day, and all of them struggle hard to create brand awareness. People use all the possible tactics and techniques in order to market their brand to a wider extent. The most common and effective technique they use is the outreach service, like the iNet Ventures. These services really help in marketing a brand, and they are trending at the moment.
The reason that you are reading this article is probably that you...
You can sell more and get to know your customers better. How?
You will collect more leads
A chat saves time!
Get detailed reports
Leave your support active 24 hours a day
You will sell more
5. You will get more Leads
According to several studies, a large percentage of customers do not purchase the product when they visit a sales page for the first time. This purchase is usually made after at least a few more visits to the page.
For this reason, you need to find a way to reach out to your site visitors after they visit the sales...
Technology has completely transformed the process of generating leads in order to sell a product or service. Lead gen can now be done faster than ever, on a larger scale than salespeople of the past could have ever imagined. There are seven main ways that tech has enhanced lead generation, and each enhancement allows for more leads in less time, which ultimately amounts to more profit. That's never a bad thing!
1. Get Leads Effortlessly With Pop-ups
Smart businesses generate leads by offering something of value. A potential client that wants the give-away will be asked to enter their email into...
Search engines are the doors to the web for most internet uses. So, being visible on search engines is key for any business that promotes her products and services online. If you are interested in learning how to get more visitors to your website, PD Training is offering a good deal on Search Engine Optimisation and Search Engine Marketing Training on DealDey. Price 7,500 Naira.
You may also be interested in the Best Back to School Deals and the Best Back to College Deals.
The Training will take place over two days (5 hours per session) in Lagos, Abuja, and Port Harcourt and will...
Are you looking for supplies for your organization, office, or factory? NaijaTechGuide has a B2B Marketplace section where buyers connect with suppliers, importers, and exporters in Nigeria and worldwide. You can also find business services for advertising, Business Travel, Insurance, Leasing, Logistics, etc at the NaijaTechGuide Marketplace.
Getting supplies for your business is now easier than ever before. Post a Buy offer at the NaijaTechGuide B2B Marketplace and suppliers and importers of the product you are sourcing will contact you with their offers. Evaluate offers, verify the suppliers and importers, and choose the best deal for maximum profit for your...
Are you an importer, supplier, exporter, or manufacturer looking for business leads and buyers for your products or looking for wholesalers, stores, and retailers to build your supply channel? Or do you offer services for businesses and looking to gain more leads? NaijaTechGuide now has a Marketplace section where buyers can meet sellers and business services can meet businesses.
NaijaTechGuide Marketplace accessible at marketplace.naijatechguide.com is an online B2B marketing platform built to facilitate business and trade in Nigeria and between Nigeria and the rest of the world. It will save you time, foreign exchange, and reduce waste.
Do you know that...
The world’s largest video-sharing website, YouTube, is also a great source of income for many Internet users worldwide. Here are a few ideas that will help you share unique videos online and be successful, too.
The content and the quality play a big role
It goes without saying that the quality of your video plays a great role in its success. Bear in mind that your online visitors are individuals of different religions, races and sex who come to your site for entertainment.
Although you can make any kind of video that you think is creative, make sure that your work of...
Selling something to a person once is not a very difficult proposition but to sustain it and make the person come back to you regularly is what good business is all about. The best way to beat competition and stand out in the crowd is to build a strong relationship with the customer. Here are some sure winners:
13 Keys to Good Customer Service Online
1. Make sure your product is good, if not excellent. Obviously a product not rated very highly by you cannot make much of an impact on discerning customers either. No ingenuous marketing strategy can work for...
It is no longer news that Facebook is the leading social media site with over 2.95 billion active users. That means Facebook should be an important item in your going online strategy. If you own a business, you should have some kind of presence on Facebook or you could be missing out on the huge marketing opportunity that Facebook offers. In this article, I will be introducing you to Facebook Marketing for Businesses.
Crafting a Winning Facebook Marketing Strategy
After setting up your business page, the next step is to devise a marketing strategy aimed at increasing your page's visibility and...
A business website is a very important part of going online for any business. Your website should be the HQ of your online presence. It is on your website that you tell the world what you do and how they can access your products and services. To do this you must put a lot of thought on the content on your website and make sure it delivers on its purpose.
A website is not Fast-food
A website is not something you get off the shelf like fast food. Sure you can design a website in minutes or maybe days, but a...
Content marketing is now a crucial part of the marketing campaign of most successful businesses. With the best content marketing tools, you can supercharge...
You need the best marketing automation software to scale your business fast and convert more leads to customers in 2026.
Marketing automation software helps you...
