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Creative Branding ― or How to Grab Customers’ Attention in a few Seconds

Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...

Here’s How you can take Advantage of YouTube to Expand your Business Reach

As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...
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B2B Content Marketing Trends and Statistics

Many B2B business owners and marketers will agree that content marketing is as yet the primary main force of the digital marketing landscape. Its unmatched considerable returns and effectiveness on investment. It conveys the motivation behind why it is still a go-to marketing technique for most organizations, including those that work in the B2B sector. For forward-thinking marketers and those that need to improve their content marketing efforts further, the best way to use these changes is to recognize which of these apply to their business and to revive their method to ensure that what the best players in the market...

Reasons why CRM is Popular in Sales (Infographic)

Did you know that the CRM software industry is one of the biggest in the world? And the trend is said to continue in the future as well.  By 2025, revenues generated due to CRM is expected to exceed 80 billion dollars! What is a CRM? CRM refers to a wide array of tools and strategies that help manage customer interaction with your brand. It enables you to identify and analyze various customer metrics throughout a customer’s lifecycle with your organization. Regardless of whether you are a B2B organization or a B2C firm, managing customer relationship is crucial for the success...

Don’t Underestimate What Data Science Can Do For Your Marketing

Don’t Underestimate What Data Science Can Do For Your Marketing It’s an art. It’s a science. No, it’s data science.   Fuse the disciplines of computer science, mathematics, and business and you get data science. Data science allows Walmart executives to discover special trends no one would have ever predicted, reveals to you what you should watch next on Netflix, and customizes product resources for Target customers. Use it as a powerful method to uncover elements for what drives people to download or uninstall an app. This leads us to mobile marketing and how it can help you. With data science, you...

5 Ways to Leverage your Mobile POS to Improve your Marketing Strategy

If you’ve invested in a mobile point of sale (POS) system, you know all about the benefits that this tool brings to your business. Using a mobile POS system you’re able to automate and streamline inventory management, have access to real-time sales data and other analytics, along with more efficient employee management. But did you know that a mobile POS system can also improve your marketing strategy? If you’re looking to create more personalized, targeted, and successful marketing strategies, you’ve got just the tool you need. Here are 5 ways that you can leverage your mobile POS system for improved marketing. 1....

7 B2B Tech Companies Killing It on Instagram

Instagram has grown into the second most used social networking platform after Facebook. With nearly a billion active monthly users, there are plenty of reasons to take this app seriously. For one thing, it has proven to be the most visually stimulating App. Your client base can get an excellent idea of your product or service from looking at your content. It has also resonated well with the current tech-savvy generation. If you get more likes, it may well translate to greater brand loyalty. As a result, you can engage with your clients as they age and bring to rise...

Is ORM important for Small Businesses?

There’s a lot that you can tell about a person from the first impression you develop about him. This is why the old maxim, ‘the first impression is the last impression’ rings true. Because, if you or someone you are interacting with doesn’t leave a positive first impression on you, then you may not take your relationship with that person any further. This process of judging and understanding someone is the same when it comes to customers searching for a business. If their first impression of your work is not positive, then they wouldn’t bother purchasing your products or services. Most...

The Marketer’s Guide to Search Engine Optimizing Non-Written Content

We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something? Oh right. SEO. Even with the new glasses, Google still can’t read and index images, video, and audio content without a little help. Luckily, we have everything you need to know about SEO for non-written content, from images, to video, to audio content. Let's dive in, shall we? Best Practices for...

Digital Marketing for your Business

These days you need to tap into Digital Marketing to grow your business. With the world going digital, you cannot afford to be left behind. Businesses of all sizes from the small home-based businesses to large global enterprises now use digital marketing to grow their market share and profit. As a small business owner there are three approaches you can use to run digital marketing for your business. You can do it yourself, employ someone to manage your digital marketing, or engage the services of a digital marketing service provider like DevilzSEO. Each approach has its pros and cons, you just...

The Tech Trends Changing Modern Digital Marketing

As the world of technology evolves, marketing — particularly digital marketing — continues to evolve with it. Just recently Microsoft announced plans to make artificial intelligence available to everyone in Africa through its 4Africa initiative. And once AI is widely available in Africa, it’ll transform the digital marketing landscape just like it already is elsewhere in the world. Let’s take a closer look at AI and other tech trends set to change the world of marketing. Artificial intelligence Artificial intelligence makes data analysis more efficient for marketers so they can better understand customer behaviour and patterns. Rather than having to manually create various buyer...

Should I Buy Fake Followers for my Instagram?

Everyone these days wants a quick following on Instagram and many people are even willing to pay for the same. But should you? Well, don’t be tempted by those ads offering to sell you Instagram followers; they might give you little long-term benefit and will harm you eventually. People who sell Instagram followers typically use bots, fake or empty accounts and most of them are closed sooner or later by Instagram. Some of these bought followers are real but they are not of much use as they don’t really engage with your posts in a relevant manner. Building a following on Instagram...

How To Scale Up Your Digital Campaigns With Automation Software

With millions of businesses striving to get their share of the internet goodies today, it’s become increasingly difficult to run effective digital campaigns due to the high competition for customer attention. Indeed, for your business to stand out and drive significant sales online today, you need a sound marketing strategy that gives you the much-needed edge over the existing competition. One easy and proven way to achieve success online is by automating key processes and functions in your business. This not only helps to reduces errors and needless losses but also frees up your time and resources to allow you focus...

5 Email Marketing Tips that will Help you Grow your E-commerce Business in 2023

No matter, how cliché it sounds “Email marketing is the King” for online entrepreneurs. There is a huge focus on it and is considered as a heavy hitter in the online shopping world. To clear the air “ Email marketing is not dead”. Instead, it is one of the strongest drivers of ROI. An email should be a one piece of strategy that will increase your chances to stand out among the competition. It helps in creating a productive experience-irrespective of the purchase. Let’s have a more clear idea by understanding the below scenario: A few days back, I bumped into an old...

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