You know, I can bet good money that at one point or another, there must have been a time when you heard the phrase “Digital Marketing” and wondered what it is, or wondered where you can learn and become a “Digital Marketer”.
Well, becoming a digital marketer these days seems to be pretty easy, as there are tens and hundreds of Digital Marketers that organize “Digital Marketing workshops” and “training” you can attend.
However, the timing of these workshops or training may not work well for you, perhaps due to your busy schedule, or the location of the training, among other factors.
But you really still would love to learn. And ultimately, become a digital marketer. That’s where online learning comes in.
Thanks to technological innovations, there are online platforms that now offer comprehensive courses on digital marketing.
One of the best sides to learning online is the self-paced nature of learning. You can learn anytime you are chanced, take pre-recorded classes anytime you have time on your hands, have access to mentorship from digital marketing experts, and they are also affordable. Some are quite pricey, though.
We will be looking at some of the platforms you can become a certified Digital Marketing expert at your own pace and without breaking the bank.
1. Udemy
Udemy is one of the most popular and largest online course providers. Talk about diversity and variety, Udemy is also king — there are thousands of courses to learn on the platform.
Udemy has a large catalog of Digital marketing courses. Aside from that, their courses on Digital marketing are super duper affordable.
While the plethora of courses on Digital Marketing might be advantageous, as it gives you options to choose from, it could sometimes be difficult to choose one to study.
You can, however, overcome this by watching video previews of the courses, reading about the course and its content, and checking out reviews.
Udemy has a simplistic platform on the web and mobile. In fact, there is a mobile app that allows you to study courses on the go. Exploring free Udemy courses becomes more accessible and informed through the use of their mobile app and web platform, where one can watch video previews, read detailed course descriptions, and check reviews for a comprehensive learning experience.
Digital Marketing courses on Udemy are cheap — you can become a digital marketer for as low as $10.99. Check out available Digital Marketing courses on Udemy here.
2. eDX
edX is another popular name and platform to study a wide range of courses online…in your own space and pace.
About Digital marketing, eDX also boasts of a couple of courses ranging from the fundamentals of digital marketing to digital branding and engagement, digital strategy, market analytics, and a whole bunch of sub-courses on Digital marketing.
Some of these digital marketing courses are free (YES! absolutely FREE) with an option to pay a token for certification at the end of the course. Some other courses are cheap, and a few of them are quite costly.
3. FutureLearn
Want to learn how to explore the latest trends in the digital marketing world without paying a penny, and most importantly, at your own pace? Then FutureLearn might just be the right platform to get that done.
With a wide range of digital marketing-related topics, courses, and seasoned & experienced lecturers and tutors to learn from.
FutureLearn is perfect for individuals seeking to pursue a more formal study programme in digital marketing or traditional markets seeking to add a modern-day skill set.
Again, learning digital marketing on Futurelearn is free, but there is an option to pay a token for a course upgrade, certification, and transcript — depending on the course you choose to study.
4. Grow with Google
Organized and run by Google, Grow with Google is a perfect starting ground for beginners with an interest in digital marketing.
With about 26 topics, each with its individual comprehensive course materials (articles and videos), this is a great path to climb to digital proficiency.
The Digital Garage is absolutely free, self-paced, and comes with a free certification at the end of the course. Depending on how fast you are or how much time you dedicate to the course, you can complete the courses and be certified in weeks.
Lastly, this Google Challenge on Online Marketing gives you experience solving real-world problems and challenges in digital marketing by working with a non-profit organization. You can also check it out — perhaps after completing one or two of the above courses.
The above are some of the best platforms to learn and kickstart a career in digital marketing at your own time and pace. While some of these courses are free, there are a couple that require a token to be paid for.
Are there any other online platforms you have learned digital or online marketing on? How was your experience? Tell us the name of the platform, the price, and the in-and-after learning experience.
