Video Marketing – Tips, Guides, Benefits

Video Marketing is one of the most popular ways of getting more attention from customers. It is suitable for any type of product or service. There is a false belief that video marketing is not as effective as compared to direct marketing with flyers, brochures, and tele-calling, which is incorrect.

Are you aware that video marketing increases brand awareness and also helps to deliver the message in an impressive way?

With the popularity of video marketing increasing every year, a lot of companies now use videos for fundraising, recruitment, networking, and branding.

Statistics say that 50% of internet users watch videos related to the product before purchasing from a store. It seems that 500 million Facebook users watch Facebook videos every day.

Video Marketing looks interesting, doesn’t it? Also, one should remember that companies prefer video marketing as one of the best marketing tools that creates the best return on investment.

Getting Started

Video marketing adds more attention to the marketing campaign.

- Advertisement -

Read on to get more insights into video marketing….

The following are crucial for beginners to be successful in video marketing

Make a plan and track your progress
Proceed with what you know
Start creating the video
Look for matters from various resources and get clarity

Make a Plan and Track Progress

Have a SMART goal to achieve it

- Advertisement -

Be more Specific:

The detailed information provided has to be sufficient to focus on the issues or opportunities. Is the plan sufficiently detailed to give insights into real-world issues and the opportunities?

Have a Metric:

Look into the feasibility of using realistic quantitative or qualitative statistics as a metric.

Put into Action:

Does the information provided improve the performance of the products or services? If the video marketing doesn’t improve the performance, then the information still has to be properly structured

Is it Relevant:

Is the video marketing campaign addressing the issues that consumers face with the products or services in the market?

Make it Time-bound:

Track the videos for the marketing campaign and review frequently whether the set targets are achieved against the marketed videos.

Whether consistent growth can be achieved with video marketing comes down to two basic criteria:

1. Observing the video and recreating it with additional information in future videos.
2. Identifying the negatives in the video and ensuring removal in future videos.

The above criteria will improve the effectiveness of video marketing.

It is also possible to have video marketing with a minimum budget. Users who follow you on Instagram will not necessarily follow you on Facebook, and vice versa. If one needs to reach every possible user, then the video has to be uploaded on all the possible social media platforms.

In the long run, this will give you an idea, where more followers respond to your videos. This minor information will enable you to choose where to invest money for video marketing.

Proceed with what you know

Video Marketing

To start with, one should be clear on what type of video needs to be created.

Generally, there are three types of video marketing available.

Videos for Education
Videos for Inspiration
Products and Services Videos

Videos for Education:

Videos for education are used to give step-by-step guides on how to use a product or service. It may come as a guide or a review and help the user make the best use of a product or service.

Videos for Inspiration

These videos are related to motivating one’s behavior. This can be used in the tourism industry to inspire people to take a trip to some of the most exotic locations.

Videos for Products and Services

These videos describe the products and services. They may also tell you what you will gain by using the product or service.

Start Creating the Video

Keep in mind that it is not necessary that the first video content comes out great. Expecting the first video to be perfect is really unrealistic. One should not feel stressed when creating the first video.

As time goes on, you will gain experience, which will make your video content more professional in the long run. Note that though the first video of your video marketing does not need to be perfect, the content, however, needs to be relevant.

Find More Resources about Video Marketing to improve yourself

Look into the various tips and tricks available on social media about video marketing. You will probably find a lot of videos about Video Marketing on YouTube. Search Video Marketing on Google for extensive resources about the subject.

You should keep in mind that if the video content is not optimised for search keywords, it will miss out on organic search. For successful Video Marketing, the Video content should have a title that includes relevant keywords, just like an article title would in a blog. Ensure the title and the body are relevant to the content.

Make the Best Use of Ads

Create ads targeting each category of users based on various criteria relevant to the content. If an ad is created on Facebook, one can track the no. of users and target users by interest and location.

Similarly, creating ads on various social platforms will give an idea of which platform the video content is getting the most engagement on.

Benefits

Statistics show that 74% of users who watch a video marketing Ad of a product go ahead to purchase the product
Video marketing gives the best Return on Investment
It can engage and ignite the emotions of users
Since YouTube is part of Google, video content is 53 times more likely to show up in Google search.
YouTube statistics show that users watching videos on mobile increases 100% every year
It is always possible to explain everything in video marketing

Video Marketing – Tips, Guides, Benefits