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Creative Branding ― or How to Grab Customers’ Attention in a few Seconds

Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...

Here’s How you can take Advantage of YouTube to Expand your Business Reach

As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...

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The Ultimate Guide To Build A Brand Using Social Media

It’s 2018 already and social media industry has become bigger than ever. With the leading social media platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+, the number of active social media users in 2017 reached 2.46 billion. As per Statista, this number will grow at warp speed and surpass 3 billion by 2021, which is equal to one-third of the total population on Earth. Internet has become accessible to everyone today, and social media is the lovechild of internet. Social media trend won’t end anytime soon, and your business must take advantage of it for several purposes, including social selling,...

The Complete Guide to Influencer Marketing

The world is now way past settling for only traditional means of marketing. If you want to get along today, you need to take part in one or all of affiliate marketing, digital marketing and social media marketing, to mention a few. Whichever one you go for though, you will need to stay on top of your influencer marketing game too. Uh-oh! New word right there, yes? That’s why I am here today with a fresh piece on how you can take advantage of this hot niche to push your business to even more customers and make better conversions. If you are...

5 Technologies That Could Change Digital Marketing Forever

The most significant functions in a company are innovation and marketing. Thinking about these functions helps you improve your business. More specifically, you will make strategic decisions that will position your firm for a great harvest in future. You can start by learning 5 technologies that could change digital marketing forever. 1. Voice Assistants These devices perform specific tasks for you. For example, they can play your favorite music from Spotify. Virtual assistants can purchase products for you as well in addition to setting alarms. Moreover, they can play videos from online streaming sites such as Netflix. Currently, the most famous virtual...

Viral Quiz Types Every Business Needs

Every business wants an email list that grows exponentially! They want customers to hear about their brand over and over again. Experts believe that lengthy email lists correspond to money. It can increase the chances of you selling a product or service. If you are a newbie in the industry, you must offer plenty of opportunities to your subscribers! Email lists are absolutely easy to create. All you need to do is create an effective quiz that goes viral! So, how do you create a quiz? You must invest a considerable amount of time! You should be aware of your...

Recommended Internet Marketing Services to Boost your Online Business

Developing an online business is a tricky activity. For this reason it is usually a good idea to use internet marketing services to support your online business maximally. Now let’s take a look at services you can use to boost your business growth. It is then up to you to choose the best services for your needs. Website Development Service Because you are developing an online business you need to build a website. This will become the official website of your business and the headquarters of your business's online presence. People or visitors are able to know everything about your business through...

How to Boost your Website Conversions via Improving Visitor Engagement

When it comes to online sales one of your biggest challenges is engagement. Since you’re not there to have a face-to-face discussion with the visitor, your website needs to be your salesperson, providing all the information a prospective customer needs that helps them convert. So you’ve set up your website, filled it with content, made sure your products or services have detailed descriptions, and sent it off into the world (wide web). And while you’ve read up on the marketing funnel and conversion and garnered some sales, you’re still not where you want to be. What do you do? Ask yourself these...

Trends and Predictions for PPC Marketing in 2023

PPC campaigns are a great part of online marketing, and as marketing demands continue to evolve, PPC campaigns also get aligned with those requirements. Thus setting new trends every passing year. Over time audience gets acquainted with the already implemented and used PPC campaigns and that’s why it is even essential to let the new PPC marketing trends come in. The new technologies and ever changing market make it more obvious for PPC campaigns to change its trends accordingly. Let’s have a look at the trends and predictions for PPC campaigns in 2023. 1. Video Ads More so than anything else, video ads will...

15 Tools to Boost Your Content Marketing in 2024

Your content marketing journey will not just kickstart itself. You need to get in there, get your hands dirty and make all the good stuff happen. To make the world notice you, there are a number of tools you can use to make things happen faster. Some of such helpful tools for content marketing are as detailed below. To help you better decide on which to focus on at certain times, I have provided you with options in various aspects of content marketing you might be facing. Try them out and thank me later. 1. Web Analytics You will want to keep track...

7 Content Marketing Trends that will Rule in 2024

Content marketing is a powerful tool that companies have been utilizing for years to create meaningful connections with their customers and establish their brand. It is a cost-effective way to reach the right audience and build relationships. As the digital landscape continues to evolve, so do the strategies and tactics for success. content marketing trends continue to evolve and content marketers be up to date with the latest development. 2024 promises to bring a variety of new trends in content marketing. From AI-powered content to interactive and immersive experiences, content marketers need to stay ahead of the curve to ensure...

How to Create a Digital Marketing Strategy for 2023

Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year. After talking about digital marketing itself, and the digital marketing trends to look out for this 2023, it would all be a waste if you didn’t consider creating a template for your business to go on with. Today, that is what we are just going to do. To keep the information actionable, the piece...

How efficient is Content Marketing from Traffic point of view?

Content marketing these days have gained much importance in bringing traffic to websites through its possible techniques and methods. Content team aims at developing some of the finest medium through which maximum visitors are invited to the website and large visitor’s engagement is attained. In order to get some of the best ranks on the Google search engine, content team should be well drafted with the tips and methods to promote the content mentioned on the website or any description of products and services. Google is now majorly focusing and ranking up those websites which are free from any duplicity,...

Digital Marketing: Here’s Everything You Need to Know

Let me tell you this for free. If you will stay relevant in the market as a business person or marketer, you have to be willing to change with the trends. If you are in agreement with that, then you are on your way to a better conversion rate and an even bigger sales potential. So, when I talk about trends, what do I mean? One of such is the invent of social media marketing which has changed the way which businesses see social media. Another contender, which is often mentioned instead of this, is digital marketing. If you are one of...

Social Media Marketing: All that has been said thus far

Today brings the last set in a series of posts that you have been reading about social media marketing. We have surely had a lot of fun together, and whether you are a business owner or prospective one, I believe you would have had something to take home as regards the subject of discussion. In a week, we have been able to run through what most people don’t in a longer timeframe, and that is something laudable. However, you should keep in mind that the implementation of everything we have talked about takes time and effort on your part. As a...

How to Build a Solid Social Media Marketing Strategy for 2023

So, we have been doing quite the extensive study in social media marketing. If you are still stuck on how to get started with social media marketing, or have not seen our list of common social media marketing mistakes to avoid, you should take time out to go have a look. Once you are well grounded in those, I can assure you that you are ready for the next step – creating a solid social media marketing strategy. You can know all about the subject and even start applying it. However, without a solid strategy to back you up, your...

4 Effective Ways to Increase Brand Awareness

It is an undeniable fact that there is a strong competition in the world when it comes to marketing. There are new brands and new companies opening up every day and all of them struggle hard to create brand awareness. People use all the possible tactics and techniques in order to market their brand to a wider extent. The most common and effective technique they use is the outreaching service like the iNet Ventures. These services really help in marketing a brand and they are trending at the moment. The reason that you are reading this article is probably because...

5 Reasons to Use a Online Chat like JivoChat

You can sell more and get to know your customers better. How? You will collect more leads A chat saves time! Get detailed reports Leave your support active 24 hours a day You will sell more 5. You will get more Leads According to several studies, a large percentage of customers do not purchase the product when they visit a sales page for the first time. This purchase is usually made after at least a few more visits to the page. For this reason, you need to find a way to reach out to your site visitors after they visit the sales...

7 Ways Technology Has Enhanced Lead Generation

Technology has completely transformed the process of generating leads in order to sell a product or service. Lead gen can now be done faster than ever, on a larger scale than salespeople of the past could have ever imagined. There are seven main ways that tech has enhanced lead generation, and each enhancement allows for more leads in less time, which ultimately amounts to more profit. That's never a bad thing! 1. Get Leads Effortlessly With Pop-ups Smart businesses generate leads by offering something of value. A potential client that wants the give-away will be asked to enter their email into...

SEO and SEM Training For Search Traffic 7500 NGN – DealDey Deals

Search engines are the doors to the web for most internet uses. So, being visible on search engines is key for any business that promotes her products and services online. If you are interested in learning how to get more visitors to your website, PD Training is offering a good deal on Search Engine Optimisation and Search Engine Marketing Training on DealDey. Price 7,500 Naira. You may also be interested in the Best Back to School Deals and the Best Back to College Deals. The Training will take place over two days (5 hours per session) in Lagos, Abuja, and Port Harcourt and will...

Find Suppliers & Importers at NaijaTechGuide B2B Marketplace

Are you looking for supplies for your organisation, office or factory? NaijaTechGuide has a B2B Marketplace section where buyers connect with suppliers, importer, and exporters in Nigeria and worldwide. You can also find business services for advertising, Business Travel, Insurance, Leasing, Logistics, etc at the NaijaTechGuide Marketplace. Getting supplies for your business is now easier than ever before. Post a Buy offer at the NaijaTechGuide B2B Marketplace and suppliers and importers of the product you are sourcing will contact you with their offers. Evaluate offers and verify the suppliers and importers and choose the best deal for maximum profit for...

Get Business Leads at NaijaTechGuide B2B Marketplace

Are you an importer, supplier, exporter, or manufacturer looking for business leads and buyers for your products or looking for wholesalers, stores, and retailers to build your supply channel? Or do you offer services for businesses and looking to gain more leads? NaijaTechGuide now has a Marketplace section where buyers can meet sellers and business services can meet businesses. NaijaTechGuide Marketplace accessible at marketplace.naijatechguide.com is an online B2B marketing platform built to facilitate business and trade in Nigeria and between Nigeria and the rest of the world. It will save you time, foreign exchange, and reduce waste. Do you know that...

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