Videos are becoming one of the most important parts of an advertising campaign, and the bad news is that the number of marketing videos is increasing. It means that your audiences have lots of videos to enjoy, and they can disregard a video if it’s not gorgeous or reliable.
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Try to build a story
Therefore, when you want to convince your clients to keep watching, you should have customer testimonials in your videos. This is also important for those who want to promote their products or services.
Recognize the Power of a Customer Testimonial Video
- With positive customer testimonials, you can increase the trustworthiness and plausibility of your brand image.
- Customer testimonials support you in proving a strong portfolio of patrons, and they also show you how potential customers can impact your company.
- This probably boosts your purchasing process to a level that you will be surprised!
- Customer testimonial videos are more appealing, and prospects will draw more attention to a video rather than a word copy.
- Targeted audiences will watch real people who have already used your service or purchased your products. This is called a trust foundation, and it is also an initial gate for connecting your future customers.
- Magnificent testimonial videos are made in a track that focuses attention on some pain points that prospective customers are having. And your videos can prove how to give a solution.
- Mostly, videos are common on social media platforms these days, and testimonial videos can be shared on these platforms easily. Additionally, you are able to catch wider targeted audiences as well.
- In general, website visitors can view a website for around 2 minutes longer than website audiences who do not find any video.
Consider some Factors before making your Marketing Video
Making a testimonial video sounds easy and simple, as you just open your camera and begin with it. However, you should not take everyone and jump on a camera only!
You need to plan for it because your audience does not have time to watch your joke story. Remove all haphazard things and be serious in this task. Here are some criteria you should know in advance.
Select your Customer Testimonial Carefully
Find a customer who has touchable with your product or service. It also includes observed evidence of what it achieved for them.
It is not complicated for your top salesperson to promote your product by using your testimonial video when they have powerful metrics behind the story.
If you want to accelerate to the executive level, you will need to pay attention to the ROI in each of your products.
Think of an Industry Leader
It would be great to have a client with common name recognition, which will offer vast value as your company can capitalize on it by selling your product or service. However, it is not easy to get these prominent people, as you have to build a solid relationship with them.
Acceptance Points
These points could often be forgotten when you make your plan, but you do not want to face some disappointing stories after that. So, you should not take a risk by discussing with your legal teams about the copyright and something like this.
When should you undertake Testimonial Videos?
Exhibitions and conferences are great opportunities to catch some testimonials. This is the time when some experts can participate in and discuss a specific topic.
For your business, it is an amazing chance to do everything in order to introduce your product or service. You could meet your loyal clients and ask for testimonial videos.
How to make an Impressive Testimonial Video
Build a Valuable Story
No matter how great you build the theme for your video, the content does not have a story in the testimonials; people do not continue to pay attention to.
Nonetheless, it does not mean you make a story like a primary pupil does at her or his school. You should make your concept structure and think of something like pain points, customer desire, solutions, and results.
Evade Memorizing Scripts
The entire point of getting a customer testimonial video is to display the human side of the business. Everyone wants to hear about talented people and their experiences.
So, when you implement these, they wish to do business with you, or they will sell your products. Preparing a script is good when you encourage your customers to perform from their hearts.
Do not miss out the Emotional Aspect in your Testimonial Video
Your audiences are not robots, so you should connect to them by emotion. Remember that the goal of getting a testimonial video is to persuade viewers to trust your brand and buy your products at the end.
However, do not just produce tons of videos like a machine. You should add your emotion to the testimonial video. By doing this, your audiences believe that your testimonials are real.
Before shooting your camera, you should prepare a list of all the words that best describe your message. It could be fun, encouraging, or any kind of platform you would like. See these words and attempt to connect them to the theme in a video.
Display benefits to keep your customers’ eyes on your Video
This is always true in every video. Your patrons often raise these questions, like Why should I watch this video? Is it attractive enough for me to take a few minutes to watch?
In the testimonial video, you can have another customer mention how cool your product or service is. These are also outstanding features and other benefits as well. Show them the reasons to maintain your brand instead of using others of rivals.
Customer testimonial video – a new gateway to present your brand
In a nutshell, customer testimonial videos are a marvelous tool to demonstrate how well your product or service is. Nevertheless, do not forget to add some tastes in your videos, like you are enjoying the main course or a dessert only.
Your patrons will also love it pretty much! With a testimonial video, you ought to boost a small campaign to appear on social media.
