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Creative Branding ― or How to Grab Customers’ Attention in a few Seconds

Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...

Here’s How you can take Advantage of YouTube to Expand your Business Reach

As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...
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What is a Landing Page and How to Create One

A landing page is essential in modern marketing. The internet is a crowded place. Audiences are left there with unlimited adverts that are hard to deal with. Here's the truth, offering numerous choices to your customers can get them stuck in decision-making hereby leaving them with options of not taking any action at all. To prevent this, more than the display of graphics, text, and more, you have to create something that goes beyond looks good to looks great to keep your website visitors. Obviously, all of these are brainstorming, and to be precise, you don't want to miss out on the...

6 Tips to Target Specific Audiences for Your eCommerce Business

E-commerce businesses are on the rise from the past decade, and now the Covid-19 situation has further contributed to their success. Stepping into the digital market is quite easy, but to make your mark and stand out among others is the real struggle. Digital marketers often hire tech consulting firms to help them in establishing a successful e-commerce business. However, there are some things that you must know even if you have got some professional help. One of the major mistakes we all make as a digital marketer is to think that our content is for everyone. We overlook the fact that targeting...

Top 5 Mistakes In Email Marketing

Taking email marketing seriously is important for all businesses to spread brand awareness and boost revenues. Experts have observed that spending approximately $1 on a certain email campaign can yield up to $32 of return which is quite impressive. Now, email marketing can be complex sometimes which ultimately leads to reduced open and click through rates. Apart from looking into technicalities like SMTP authentication to increase the reliability of your email campaigns, there are certain other factors that we tend to overlook. These factors are essentially the mistakes that we make in email marketing. Do you feel that you are doing everything but...

What is a Sales Funnel and Why You Need One

Sales are the lifeblood of any business. You need to keep the sales flowing in to keep the business running. Without sales, protecting the business from running out of service is difficult. And on the other hand, getting those sales you need isn't easy at all. Definitely, you don't want to miss a sale or lose a prospect after spending so much to get them on your landing page. But the question is how do you keep sales rolling in? That's where a sales funnel comes in. What is A Sales Funnel? A sales funnel is a roadmap that shows the buyer's journey toward the purchase...

8 of the Best App Marketing Strategies you need to know

So you’ve recently started out, your business is becoming stable by the day, and you’re finally exploring ways to reach out to your customers in a bigger and better way. Your strategies and experiences tell you that launching a mobile application is the best way forward. After brainstorming with the smartest app development minds, you come up with supposedly the most efficient mobile app. It brilliantly caters to the needs of your customers, is incredibly user-friendly and smooth, and has an extremely engaging and interactive interface. You’ve invested a generous amount of time, effort, and money in making this app....

Kartra: Pricing, Features, Is it worth it? An All in one Marketing Solution

If you’re thinking of starting an online business, then you may have heard of all-inclusive marketing software and programs that can scale up your business. One of such high-end marketing tool is Kartra. Kartra is an online marketing platform that you can use and be successful in your business. For instance, if you want to promote your product or service, you will need software like Autoresponder website builder helpdesk software, etc. And you know that this software would cost you a lot of money and technicalities that's where Kartra offers an all in one solution. You don’t need all of those complications at...

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert your prospects to customers. Because, as a marketer, you already have more than enough tasks to keep you busy. And to be precise, you don’t want to miss out on important marketing tasks that needed to be done. And here’s where the marketing automation software comes in. Marketing automation software helps you automate most of your marketing process to make it effective with little support from you. These tools cover designing and creating sales funnels and landing pages as well as email marketing, CRM, and other marketing...

5 Ways to Make Tech Products Approachable Using Explainer Videos

Marketing tech products – including apps and software solutions – is no easy task. Not only do you have to convince potential customers that your product is better than the competition. But you also need to thoroughly convey the key value proposition of things that are often too complex and difficult to cover in a single sales pitch. When you need to communicate a message that’s so complicated, sometimes your audience might feel intimidated. They’re looking at complex tech specs, listening to different software comparisons, and all of this can make them feel overwhelmed when buying online ―especially if they’re not very technologically literate! But...

What is Bounce Rate and Why it Matters to your Company

Bounce rate is a term that, by itself, scares many people who have not yet had close contact with web analytics. Despite much confusion, and many people do not understand what it represents, it is a fundamental metric to evaluate the effectiveness of digital marketing actions. It is also a valuable input to know what to optimize, where to optimize and how to optimize. What Bounce Rate Means A bounce rate is a number expressed as a percentage, and it indicates how many visitors visited a single page of your company website and then left, without continuing to navigate to the next page....

Opt-in Email vs. Opt-out Email Marketing – Which is Better?

Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends. Recent email marketing statistics show that: The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day in 2019. The average expected ROI is $42 for every $1 you spend on email marketing. The escalating use of emails makes every business use it carefully. Offering value via email marketing must be a priority with every email. You can adopt two different types...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing content, manage your outreach campaign, and as well manage a team. And on most occasions, you have to multitask to get these things done. Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. You cannot do it all by yourself when it comes to content marketing. And to your best interest, there are countless content marketing tools to make your work easier. At this point, I believe you must...

How the Principles of Influence Can Skyrocket Your Online Sales

Have you ever thought about what makes people go through with a purchase decision? While most people would provide a logical explanation for what they bought, there are other factors in play. There are certain emotional triggers and logical devices that had influenced them. Robert Cialdini, a psychologist, had written about the principles of influence in his famous book "Influence: Science & Practice". These principles are used in every aspect of communication. But the use of the principles in online sales is what can change how you market online. Here are the six principles of influence and how it can be...

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