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Creative Branding ― or How to Grab Customers’ Attention in a few Seconds

Worldwide trends suddenly shifted at the beginning of the 20th century when technology faced considerable development and devices like mobile phones and computers became accessible to the public. This event led to new ways of advertising various products and services since people were bombarded with multiple companies and different products. Hence, the exacerbated competition changed traditional marketing. The four Ps in marketing is the base of today’s strategies since they encapsulate the essential aspect of a company’s marketing of products, prices, places and ways of promotion. Still, using only this method is no longer productive, so modern marketing is a...

Here’s How you can take Advantage of YouTube to Expand your Business Reach

As a business owner, you know that one of the most challenging endeavours is getting your offerings out there and having as many people as possible spread the word about them. Reaching out to more potential customers necessitates an excellent marketing strategy, SEO efforts (whether combined or not with PPC campaigns), a social media presence, and the list goes on. It takes being active and present on more fronts, adding value, and aligning with customers' goals while not breaking the bank. YouTube is a cost-effective method of putting your offerings in front of as many individuals as possible without straining...

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Here’s How ebooks Help You in Generating Valuable Leads

The online competition to generate leads is fierce, and businesses are continually looking for new and unique ways to attract customers for their service/product. If you run an online store, you obviously will be running a website or perhaps an application too. But, have you thought of publishing an eBook?  If you’re unaware of how an eBook can help you in generating valuable leads, then you must go through this blog to learn all about it.  What are eBooks? An eBook can be understood as a long-form piece of content that highlights and explains a particular topic in detail. It’s framed and...

5 Effective Tips to Improve Your Content Marketing Skills

Are you looking for tips to improve your content marketing skills? Want a well-organized content creation process that will help to take your business to the next level of success? Nowadays, the game has changed when it comes to developing or retaining business relationships with customers. Smart content marketers understand that they need to be quick on their feet, savvy in strategies, and alert in their delivery content. Sometimes business people don’t know they can improve the quality and quantity of their content in order to attract their target audience. As compared to the past few years these days, it is...

Opera Ads Releases New Ad Units to Improve How Online Businesses Interact with their Customers in Nigeria

Lagos, Nigeria, November 18, 2019 - Opera Ads is a fast-growing online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users. https://www.youtube.com/watch?v=sczCoYhyz88&feature=youtu.be The company has recently announced the addition of new ad units that will help Nigerian advertisers increase engagement with their target audiences and maximize the performance of their online campaigns. In traditional online advertising, marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call-to-action button for what they need, such as contact information, online chats, or just the phone number of...

Opera Launches OLeads in Nigeria to Enable Growth for more than 40 million Small and Medium Size Enterprises

Lagos, Nigeria, 28 of October 2019 - Opera Limited (Nasdaq: OPRA), one of the world’s major browser developers and leader in AI-driven digital content, has announced the launch of OLeads — a new online lead generation platform for Small and Medium Enterprises (SMEs). OLeads offers a unique tools to maximise SMEs’ visibility and online presence, increasing awareness about their business, and helping ramp up sales. Today, SMEs are the backbone of the Nigerian economy. According to the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), there are more than 40 million SMEs in Nigeria. However, one of their major challenges is...

Don’t Miss Out on these 5 Tools if you’re an Insta Content Creator

Instagram has become the go-to place for everything now, from sharing pictures and videos to keep up with the world along with the promotion of business ventures. With advertising comes the challenge of creating super influential content which can sway your followers into your marketing campaign. As most companies are taking to social media promotions and an invisible competition is gaining ground on the platforms, fans get dazzled by the content that speaks authority. Content creators are always on their toes making sure that their matter is the best, and to make your task a puny bit easier, we’ve compiled 5...

How to Better Connect with your Blog Audience?

Whenever it comes to online earning, the very first thing which strikes our mind is blogging. In fact, nowadays, blogging has become one of the most popular and best ways to make money without a struggle. There are many people who have an excellent command of one or the other languages but still struggling for a source of earning. For such people, blogging is one of the best platforms to create their own identity as well as make good money. This article is all about blogging, its benefits, and, most importantly, how to connect with your blog audience. Let us begin...

14 Best Tools Every Affiliate Marketer Should Have

Affiliate marketing is the best way to make money while you’re asleep. All you need to do is sign-up for affiliate marketing programs from top sellers, create links for products you wish to sell and post on your website or blog. As any affiliate marketer would know, you’ll get between two percent and 24 percent commissions on what you sell through your affiliate links. Some companies even pay you 50% to 100% affiliate commission. This mainly depends on the product and Affiliate program you choose. However, every affiliate marketer loves to get more money through sales. That’s possible if you utilize...

Best Landing Page Builders to use in 2024

A landing page is crucial in marketing. It enables you convert leads by getting their information from the lead-catch structure. It enables you to focus on the potential audience individually and convert a higher number of guests into customers by offering them value products. In addition, you can catch the profile details and know who they are and what their needs are. From this valuable information, a marketer can tap its targeted audience by giving them their required product or service. A landing page is the most important thing to consider when promoting your brand or product. However, most people take this...

Best Tech Influencer of the Year Award goes to NaijaTechGuide

NaijaTechGuide is by far the largest technology blog in Nigeria. For 13 years we have consistently enlightened our readers about the latest gadgets and how to use latest technologies. We don't do this for the awards, but it sure feels good to be recognized. This is why we were ecstatic when we got the news in July, 2019 that we had won the award for the best tech influencer in Nigeria for the year 2018 from Askifa. The beauty of this award is that we did not have to do anything apart from receive it. We were not even aware we...

Stats and Facts About Video Marketing

Video marketing, as the name implies, is the use of videos in marketing campaigns and strategies. It can be used in several ways, but this term generally covers anything involved in the use of video content to reach an audience. The thing is: The use of video can come with several benefits which include increased SEO ranking for websites and a closer connection with the audience. What’s more, it helps consumers to retain the information seen. The market that can be reached through video already exists. Video marketing statistics show that up to about 94% of video marketers say that it...

The 3 Most Important Email Marketing Trends for 2023

In the digital era, everything changes, even things that are and have been a staple for a long time, like email marketing. And how could it not? Email marketing with tools like GetResponse  and Constant Contact has managed to remain alive and relative because it’s a chameleon, amongst other things. If you really think about it, there is nothing it cannot do and this fact is what has kept it alive all this time, despite all the predictions about its death and demise-which most people have received through email. Since it’s a shapeshifter, there would’ve been no way for email marketing...

How you can make your Email Marketing Campaign Fly in 2023

The main aim of a company’s marketing division is to ensure that customers are aware of what they have to offer. In such cases, they tend to advertise on any possible platform possible. The conventional methods of marketing which include advertising on television, displaying ads on billboards, pamphlets, and broadcasting screens are efficient and get companies a good response. However, there is another platform which many companies have ignored and this has caused them to face losses. The online email campaigns are the platform we are talking about. In the modern era communication along with advertising of products and services, is openly...

Basic Tips How to Get Real Instagram Followers Fast

Initially, Instagram was a very popular social media platform with fun-loving kids. However, that has changed in recent times. Today, it has become a massive marketing tool. You will find celebrities holding sway here. All sorts of brands have also embraced the tremendous opportunities that Instagram offers. For his reason, the desire by users to increase their list of followers is quite understandable. Here, we look at the basic tips for getting real Instagram followers fast. Learn more about it here. Cross-Promoting Dedicated Hashtags Instagram is a world of hashtags. In fact, it’s almost impossible to make any headway by ignoring hashtags. Because...

Must-Avoid Mistakes When Marketing on Pinterest

Every business must have a strong online marketing strategy. Several tactics have been proven to be effective in helping companies improve their performance. These strategies include utilizing affiliate and associate programs, partnering with digital advertising platforms and marketplaces like Click2sell.co, Taboola, etc., using email marketing, paid pay per click ads (PPC), and others. Many companies are always on the lookout for the best digital marketing channels to promote their brands. If you are looking for new channels to market your business or brand, Pinterest is a great option. A solid Pinterest marketing strategy can increase brand awareness and sales significantly. Research...

Image Moderation Is Key to Brand Advertising That Truly Works

Creating a community that loves your brand requires a lot of work. While there are many different outlets that your brand can utilize for advertising, images seem to be the most effective method. Images tend to create an emotional response from the viewer that allows them to link what's in the image to your brand. However, you must employ image moderation to ensure that viewers are connecting the right concepts to your brand. Images You Should Be Using Your company should be using multiple different types of images to connect with your end-users. Each image outlet will allow you to reach different...

Understanding the Value of Email in Marketing

So much has been said about email marketing that one might argue if there is anything left to discuss. Everyone knows that email remains the single most popular service in terms of instant communication, and everyone can conclude the potentials the audience holds in terms of increasing the number of customers. Curiously enough, an astonishingly high percentage of businesses don’t seem to fully comprehend the value of email in marketing. Albeit mostly all of them send newsletters, the potential hidden behind sending other types of messages remains untapped. Start your email marketing with GetResponse, you get a 30-day free trial. Is There...

How can Explainer Videos help Boost Conversions and Customer Base?

As digital communications evolve, pictures are no longer enough as we seem to be moving towards era of the explainer videos. It is said that the videos have the potential to convey numerous information that mere illustrations will not. That is one of the significant reasons why visual impact is being used to a great extent improve customer retention. The attention span of online readers is dropping and online marketers and publishers need something to keep them engaged. If you are ardent enough to engage your customers and keep their attention, you will be able to bring out the value of...

Best Content Marketing Strategies that Can Boost Audience Engagement

The main reason for you to put content out there is to inform and create awareness about your brand. You like it when you know that people have noticed your content but it becomes even great news for you when you are engaged with your readers. You know that your audience is engaged with you when they comment, like or share your content. This way you know that your content (brand) is providing value amidst the competition. It is no easy task to earn customer engagement but with a little more creativity, consistency, and a concerted effort you get what...

Top 20 Digital Marketing and SEO Blogs You Should Follow

Today, when the attention span of every human is decreasing, a proper application of SEO and good content can boost the rank of a website. SEO consists of all the methods applied to get your site, and its contents rank higher on platforms like Google. Lots of things contribute to being on the first page of the search result. Methods can range from technical practices to promotional content. Building a website needs the perfect use of search optimizer. Keywords also play a vital role in defining the visibility in the search results. Short or long tail keywords have their purposes based on...

8 Lead Generation Tactics That Can Give Startups a Vast Boost

Sales funnel management is quite a challenging task for startups. Why? Because it depends on how the lead generation techniques were initially set up. If they were built with scalability in mind, startups won't experience any problems. On the other hand, they can hit the wall and not have enough resources to come out of the tight spot. Fortunately, there are plenty of scalable lead generation methods which are light on resources that startups can implement from day one. All the following lead generation tactics and pieces of advice, e.g. creating online quiz to optimizing your CTAs, will give startups a vast...

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