Tag: Online Marketing

Have you ever thought about what makes people go through with a purchase decision? While most people would provide a logical explanation for what they bought, there are other factors in play. There are certain emotional triggers and logical devices that had influenced them. Robert Cialdini, a psychologist, had written about the principles of influence in his famous book "Influence: Science & Practice". These principles are used in every aspect of communication. But the use of the principles in online sales is what can change how you market online. Here are the six principles of influence and how it can be...

Competition is brutal in platforms like Google’s Play Store and the Apple’s App Store. Regardless of how excellent your app may be, there are just so many others out there vying for your audience's interest! So, it’s up to your marketing content to do the heavy lifting and help you build a core audience to nurture and grow. Something easier said than done. As your primary target is mostly mobile users, you are not only competing with other apps in your niche. You also have to gain attention from twitter notifications, WhatsApp alerts, and other distractions on your potential downloader’s screens. In this...

OLeads is an online tool that enables Small and Medium Enterprises (SMEs) easily create websites that will help them generate leads and promote their products and services. OLeads was launched in 2019 by Opera, the owners of OPay. Per Wetterdal VP of Global Business Development at Opera at the launch of OLeads explained that, Nigeria was undergoing rapid digitization with an online population of over 110 million people which is estimated to grow to 188 million within the next four years. He further explained that OLeads will provide millions of Nigeria businesses the opportunity to use this digital transformation to reach...

Running a business that thrives in today’s competitive environment can be hectic. Making a profit is the aim of any business owner. Since each company has a plan that guides them to success, there are two primary approaches that they use. First, a business owner can lower the product cost to attract more customers. The second option is marketing. Like any business, law firms depend on marketing to increase their clientele. Over the past few years, the digital space has become an excellent place for companies to advertise themselves. Currently, most people spend most of their time on the...

Building a strong personal brand is all about engaging and attracting the right audience for the products and services you offer. For these reasons, a strong brand is essential for your business to stand out from competitors and attract a solid customer base. However, many companies have no idea how to go about building their brand to strengthen your business. Below are key steps you can take that will prove useful 1. Define Who You Are To unlock the potential of your brand, start by creating a personal brand identity. To do this, you must first define what your business is all...

The online competition to generate leads is fierce, and businesses are continually looking for new and unique ways to attract customers for their service/product. If you run an online store, you obviously will be running a website or perhaps an application too. But, have you thought of publishing an eBook?  If you’re unaware of how an eBook can help you in generating valuable leads, then you must go through this blog to learn all about it.  What are eBooks? An eBook can be understood as a long-form piece of content that highlights and explains a particular topic in detail. It’s framed and...

Are you looking for tips to improve your content marketing skills? Want a well-organized content creation process that will help to take your business to the next level of success? Nowadays, the game has changed when it comes to developing or retaining business relationships with customers. Smart content marketers understand that they need to be quick on their feet, savvy in strategies, and alert in their delivery content. Sometimes business people don’t know they can improve the quality and quantity of their content in order to attract their target audience. As compared to the past few years these days, it is...

Lagos, Nigeria, November 18, 2019 - Opera Ads is a fast-growing online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users. https://www.youtube.com/watch?v=sczCoYhyz88&feature=youtu.be The company has recently announced the addition of new ad units that will help Nigerian advertisers increase engagement with their target audiences and maximize the performance of their online campaigns. In traditional online advertising, marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call-to-action button for what they need, such as contact information, online chats, or just the phone number of...

The new online lead generation platform integrates seamlessly into Opera’s scalable advertising ecosystem in Nigeria. Lagos, Nigeria, 28 of October 2019 - Opera Limited (Nasdaq: OPRA), one of the world’s major browser developers and leader in AI-driven digital content, has announced the launch of OLeads — a new online lead generation platform for Small and Medium Enterprises (SMEs). OLeads offers a unique tools to maximise SMEs’ visibility and online presence, increasing awareness about their business, and helping ramp up sales. Today, SMEs are the backbone of the Nigerian economy. According to the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), there...

Instagram has become the go-to place for everything now, from sharing pictures and videos to keep up with the world along with the promotion of business ventures. With advertising comes the challenge of creating super influential content which can sway your followers into your marketing campaign. As most companies are taking to social media promotions and an invisible competition is gaining ground on the platforms, fans get dazzled by the content that speaks authority. Content creators are always on their toes making sure that their matter is the best, and to make your task a puny bit easier, we’ve compiled...