Online Marketing - Page 2

Ensuring excellent customer care for a business is critical. It takes more than good products or services to keep customers happy. You must have systems in place to handle any queries or concerns. Companies end up losing customers if they do not pay enough attention to the process. The following statistics are a good indicator of the importance of customer service. 84% of consumers will buy a product depending on the level of customer service. 95% will remain loyal to a customer that pays attention to them. You will lose up to 92% of your customers if they experience poor...

If you are looking for more information about YouTube marketing in 2023, then you’ve come to the right place. We will give you interesting ideas that are tested, proven and working in 2023. Find out the Best Time to Post When you upload your video, you will see the option to schedule it to be published. This is usually handy, especially if you want some consistency on your channel, such as releasing a video every Tuesday at noon. While scheduling time isn't as important as it is on other platforms, choosing the right time to post to YouTube can still give your...

A good marketing tactic contains several moving parts, and the press release is one of the best marketing strategies. It is used to share company news and announcements. But every writer cannot be perfect in writing a press release. These are a highly important part of your marketing campaign. You can use this content to tell your organization's story, earning media coverage, and building your brand. Most of the press release distribution services do the distribution job to engage more and more clients. In this way, they can make their marketing campaign successful. How to Write a Press Release? It is quite simple and...

GetResponse Black Friday / Cyber Monday deals will run from Monday, November 20 to Thursday, November 30, 2023. The leading email marketing and marketing automation provider is offering up to 40% off all plans. See Offers. You get up to 40% off the two-year plan. This Black Friday deal is available to both new customers and for upgrades. GetResponse Black Friday deals will also feature 15% discount for new accounts and upgrades as well as 30% off the one year plan. However, you need to hurry as there are limited accounts. For example, as at the time of updating this page...

Nonprofits are working hard to modernize how they work with donors and acquire new ones.  One of the most important parts of that strategy? For most nonprofits, it’s the use of powerful tools including customer relationship management software or CRM. EveryAction data software consolidates all of the information you need in one place and helps you streamline donor management.  The following are some things to know about CRMs in general and considerations specific to a nonprofit. What is a CRM? CRM is a customer relationship management tool that helps with developing, acquiring, and retaining customers. In the situation of a nonprofit, a customer...

Creating a landing page for your brand allows you to communicate with your audience in your own terms. However, you want your website to have just the right amount of relevant information, addressing your clients in a captivating way. So, how can you take full advantage of your landings’ possibilities? What is the most engaging medium to show people what your brand and products are all about? You’ve guessed it! The answer is video – spoilers in the title, I know. Right now, landing page videos have become the most effective medium to show (rather than tell) your products or services, and...

Is your business failing? Wondering what you can do to turn things around and save it? Funnel Builder Secret can be the solution to your problem. This article explains what this all-inclusive software and info course package for mastering ClickFunnels can do for your business and save it from failure.  Every business has different needs and goals to achieve to succeed in the market. While some businesses need to increase their brand awareness, others need to increase customer loyalty. However, all businesses, regardless of their size and industry, have the same final goal: to sell (as much as possible). Now, here’s...

A landing page is essential in modern marketing. The internet is a crowded place. Audiences are left there with unlimited adverts that are hard to deal with. Here's the truth, offering numerous choices to your customers can get them stuck in decision-making hereby leaving them with options of not taking any action at all. To prevent this, more than the display of graphics, text, and more, you have to create something that goes beyond looks good to looks great to keep your website visitors. Obviously, all of these are brainstorming, and to be precise, you don't want to miss out on the...

E-commerce businesses are on the rise from the past decade, and now the Covid-19 situation has further contributed to their success. Stepping into the digital market is quite easy, but to make your mark and stand out among others is the real struggle. Digital marketers often hire tech consulting firms to help them in establishing a successful e-commerce business. However, there are some things that you must know even if you have got some professional help. One of the major mistakes we all make as a digital marketer is to think that our content is for everyone. We overlook the fact that targeting...

Taking email marketing seriously is important for all businesses to spread brand awareness and boost revenues. Experts have observed that spending approximately $1 on a certain email campaign can yield up to $32 of return which is quite impressive. Now, email marketing can be complex sometimes which ultimately leads to reduced open and click through rates. Apart from looking into technicalities like SMTP authentication to increase the reliability of your email campaigns, there are certain other factors that we tend to overlook. These factors are essentially the mistakes that we make in email marketing. Do you feel that you are doing everything but...

Sales are the lifeblood of any business. You need to keep the sales flowing in to keep the business running. Without sales, protecting the business from running out of service is difficult. And on the other hand, getting those sales you need isn't easy at all. Definitely, you don't want to miss a sale or lose a prospect after spending so much to get them on your landing page. But the question is how do you keep sales rolling in? That's where a sales funnel comes in. What is A Sales Funnel? A sales funnel is a roadmap that shows the buyer's journey toward the purchase...

So you’ve recently started out, your business is becoming stable by the day, and you’re finally exploring ways to reach out to your customers in a bigger and better way. Your strategies and experiences tell you that launching a mobile application is the best way forward. After brainstorming with the smartest app development minds, you come up with supposedly the most efficient mobile app. It brilliantly caters to the needs of your customers, is incredibly user-friendly and smooth, and has an extremely engaging and interactive interface. You’ve invested a generous amount of time, effort, and money in making this app....

If you’re thinking of starting an online business, then you may have heard of all-inclusive marketing software and programs that can scale up your business. One of such high-end marketing tool is Kartra. Kartra is an online marketing platform that you can use and be successful in your business. For instance, if you want to promote your product or service, you will need software like Autoresponder website builder helpdesk software, etc. And you know that this software would cost you a lot of money and technicalities that's where Kartra offers an all in one solution. You don’t need all of those complications at...

You need the best marketing automation software to scale your business fast and convert your prospects to customers. Because, as a marketer, you already have more than enough tasks to keep you busy. And to be precise, you don’t want to miss out on important marketing tasks that needed to be done. And here’s where the marketing automation software comes in. Marketing automation software helps you automate most of your marketing process to make it effective with little support from you. These tools cover designing and creating sales funnels and landing pages as well as email marketing, CRM, and other marketing...

Marketing tech products – including apps and software solutions – is no easy task. Not only do you have to convince potential customers that your product is better than the competition. But you also need to thoroughly convey the key value proposition of things that are often too complex and difficult to cover in a single sales pitch. When you need to communicate a message that’s so complicated, sometimes your audience might feel intimidated. They’re looking at complex tech specs, listening to different software comparisons, and all of this can make them feel overwhelmed when buying online ―especially if they’re not very technologically literate! But...

Bounce rate is a term that, by itself, scares many people who have not yet had close contact with web analytics. Despite much confusion, and many people do not understand what it represents, it is a fundamental metric to evaluate the effectiveness of digital marketing actions. It is also a valuable input to know what to optimize, where to optimize and how to optimize. What Bounce Rate Means A bounce rate is a number expressed as a percentage, and it indicates how many visitors visited a single page of your company website and then left, without continuing to navigate to the next page....

Email marketing for lead generation must be a key part of the marketing strategy of an online business. The use of email marketing campaigns has transformed with trends. Recent email marketing statistics show that: The number of active email users is forecasted to reach 4.3 billion in 2023. 293.6 billion emails were sent and received each day in 2019. The average expected ROI is $42 for every $1 you spend on email marketing. The escalating use of emails makes every business use it carefully. Offering value via email marketing must be a priority with every email. You can adopt two different types...

As a content marketer, you have a lot of tasks to accomplish. You need to create and manage your content marketing funnel, create amazing content, manage your outreach campaign, and as well manage a team. And on most occasions, you have to multitask to get these things done. Here’s the truth - to scale your content marketing, you definitely need tools to automate your work. You cannot do it all by yourself when it comes to content marketing. And to your best interest, there are countless content marketing tools to make your work easier. At this point, I believe you must...

Have you ever thought about what makes people go through with a purchase decision? While most people would provide a logical explanation for what they bought, there are other factors in play. There are certain emotional triggers and logical devices that had influenced them. Robert Cialdini, a psychologist, had written about the principles of influence in his famous book "Influence: Science & Practice". These principles are used in every aspect of communication. But the use of the principles in online sales is what can change how you market online. Here are the six principles of influence and how it can be...

Competition is brutal in platforms like Google’s Play Store and the Apple’s App Store. Regardless of how excellent your app may be, there are just so many others out there vying for your audience's interest! So, it’s up to your marketing content to do the heavy lifting and help you build a core audience to nurture and grow. Something easier said than done. As your primary target is mostly mobile users, you are not only competing with other apps in your niche. You also have to gain attention from twitter notifications, WhatsApp alerts, and other distractions on your potential downloader’s screens. In this...