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create a digital marketing strategy

How to Create a Digital Marketing Strategy for 2023

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Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year. After talking about digital marketing itself, and the digital marketing trends to look out for this 2023, it would all be a waste if you didn’t consider creating a template for your business to go on with. Today, that is what we are just going to do. To keep the information actionable, the piece...

Ad Dynamo Adds Paid Content Opportunity for Bloggers

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Ad Dynamo, one of Africa's leading online advertising network, has added a new income stream that enables bloggers and online publishers make money by writing paid content for advertisers and brands. The new paid content service adds to Ad Dynamo's existing earning opportunities for online publishers and bloggers like contextual advertising and sponsored tweets, which would result in increased earnings for publishers. It puts your blog in front of brands who may wish to promote their products and services to your readers. How Paid Content Works Making money via Ad Dynamo's Paid Content service is straight forward. Interested brands request you to...
Online Marketplace

Find Suppliers & Importers at NaijaTechGuide B2B Marketplace

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Are you looking for supplies for your organisation, office or factory? NaijaTechGuide has a B2B Marketplace section where buyers connect with suppliers, importer, and exporters in Nigeria and worldwide. You can also find business services for advertising, Business Travel, Insurance, Leasing, Logistics, etc at the NaijaTechGuide Marketplace. Getting supplies for your business is now easier than ever before. Post a Buy offer at the NaijaTechGuide B2B Marketplace and suppliers and importers of the product you are sourcing will contact you with their offers. Evaluate offers and verify the suppliers and importers and choose the best deal for maximum profit for...
Online Marketplace

Get Business Leads at NaijaTechGuide B2B Marketplace

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Are you an importer, supplier, exporter, or manufacturer looking for business leads and buyers for your products or looking for wholesalers, stores, and retailers to build your supply channel? Or do you offer services for businesses and looking to gain more leads? NaijaTechGuide now has a Marketplace section where buyers can meet sellers and business services can meet businesses. NaijaTechGuide Marketplace accessible at marketplace.naijatechguide.com is an online B2B marketing platform built to facilitate business and trade in Nigeria and between Nigeria and the rest of the world. It will save you time, foreign exchange, and reduce waste. Do you know that...
NaijaTechGuide Consumer Reviews

NaijaTechGuide Consumer Reviews – How to get your Product and Services...

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Do you have a great tech product that no one seems to be noticing in the marketplace? Are you planning to launch a new product? Well, you are in luck. NaijaTechGuide, the number one source for detailed information about tech products and services in Nigeria and across Africa and the world, now offers product review services. How does it work? Just contact us via our email at [email protected] informing us of the product you want reviewed. We will consider whether your product is within the scope of our website and get back to you within two business days. If your product...

Can Facebook Compete With Google Adsense?

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Up until now, Facebook’s monetization efforts have focused solely on its social network platform. Revenue from Facebook.com – largely based on ads – were approximately 3 billion during the 2011 fiscal year. However, Facebook inevitably will need to expand its reach beyond Facebook.com if its ever going to live up to the financial promise of its record setting IPO. The online ad market is a massive multi-billion dollar market dominated by one brand – Google Adsense. In the 4th quarter of 2011 alone, Google’s Adsense product generated 2.8 billion dollars in revenue for the internet search giant....

Facebook Marketing & Advertising for Business Series

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Facebook is the largest social networking site with over a billion monthly users. So, if you run a business at this time, you cannot completely ignore the phenomenon called Facebook. That is why as part of our going online series, we have added a miniseries on Facebook Marketing and Advertising. This is because marketing on Facebook is important to any modern day business. Every day over 500 million users login to Facebook, millions of which live in the same city, region or the same country as your business. Being there and marketing your brand will give you access to these...
Facebook Ads

Facebook Ads: CPM, CPC, Sponsored Stories, and Display Ads

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Facebook Ads is a must for most businesses. With over 2.8 billion monthly active users, Facebook represents a veritable goldmine for advertisers, but finding your footing might seem daunting. Facebook supports both cost per click (CPC) and cost per thousand impression (CPM) ads. You can advertise on Facebook using normal display Facebook advertising or using a type of Facebook ads displayed on Newsfeeds called Sponsored Stories. In this article, we will be looking at Facebook ads. Facebook Display Ads Facebook display ads appear in the right side bar. These were the first types of ads available on Facebook. With this type of...
Facebook Advertising

Facebook Advertising for your Business

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Facebook offers a service that enable businesses and advertisers target its huge user base. Facebook advertising enable businesses build their reputation on the social network by advertising their Facebook business brand pages or advertising their product and services. In this article, we go through the basics of Facebook advertising. The Beauty of Facebook Advertising The beauty of Facebook advertising is that it provides you with tools that enable you target the right kind of audience for your Ads. Facebook has lots of information about its users, and as a Facebook advertiser, marketer, or a business advertising on Facebook, you can access...
Local Business Listing

Local Business Listing & Reviews for your Business

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A Local Business Listing is a type of business directory. In fact, for some people both are one of the same things. But I like differentiating the two. For me a local business listing is a versatile online business directory. Let’s face it the likes of Yelp, Google Places for Business, Yahoo Local, or Bing Business Portal are no ordinary online business directories. How are Local Listings Different A local business listing can be differentiated by an ordinary business directory by the type of business information you can list on it. For example as a minimum a local business listing will...