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How to Create a Digital Marketing Strategy for 2023

Does your business have an online outlet for making sales/ converting customers in place already? Is it active? If you answered no to one or both of the leading questions, it is time for you to create a digital marketing strategy to guide your business this year. After talking about digital marketing itself, and the digital marketing trends to look out for this 2023, it would all be a waste if you didn’t consider creating a template for your business to go on with. Today, that is what we are just going to do. To keep the information actionable, the piece...

Ad Dynamo Adds Paid Content Opportunity for Bloggers

Ad Dynamo, one of Africa's leading online advertising network, has added a new income stream that enables bloggers and online publishers make money by writing paid content for advertisers and brands. The new paid content service adds to Ad Dynamo's existing earning opportunities for online publishers and bloggers like contextual advertising and sponsored tweets, which would result in increased earnings for publishers. It puts your blog in front of brands who may wish to promote their products and services to your readers. How Paid Content Works Making money via Ad Dynamo's Paid Content service is straight forward. Interested brands request you to...

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Find Suppliers & Importers at NaijaTechGuide B2B Marketplace

Are you looking for supplies for your organisation, office or factory? NaijaTechGuide has a B2B Marketplace section where buyers connect with suppliers, importer, and exporters in Nigeria and worldwide. You can also find business services for advertising, Business Travel, Insurance, Leasing, Logistics, etc at the NaijaTechGuide Marketplace. Getting supplies for your business is now easier than ever before. Post a Buy offer at the NaijaTechGuide B2B Marketplace and suppliers and importers of the product you are sourcing will contact you with their offers. Evaluate offers and verify the suppliers and importers and choose the best deal for maximum profit for...

Get Business Leads at NaijaTechGuide B2B Marketplace

Are you an importer, supplier, exporter, or manufacturer looking for business leads and buyers for your products or looking for wholesalers, stores, and retailers to build your supply channel? Or do you offer services for businesses and looking to gain more leads? NaijaTechGuide now has a Marketplace section where buyers can meet sellers and business services can meet businesses. NaijaTechGuide Marketplace accessible at marketplace.naijatechguide.com is an online B2B marketing platform built to facilitate business and trade in Nigeria and between Nigeria and the rest of the world. It will save you time, foreign exchange, and reduce waste. Do you know that...

NaijaTechGuide Consumer Reviews – How to get your Product and Services Reviewed on NaijaTechGuide

Do you have a great tech product that no one seems to be noticing in the marketplace? Are you planning to launch a new product? Well, you are in luck. NaijaTechGuide, the number one source for detailed information about tech products and services in Nigeria and across Africa and the world, now offers product review services. How does it work? Just contact us via our email at [email protected] informing us of the product you want reviewed. We will consider whether your product is within the scope of our website and get back to you within two business days. If your product...

Can Facebook Compete With Google Adsense?

Up until now, Facebook’s monetization efforts have focused solely on its social network platform. Revenue from Facebook.com – largely based on ads – were approximately 3 billion during the 2011 fiscal year. However, Facebook inevitably will need to expand its reach beyond Facebook.com if its ever going to live up to the financial promise of its record setting IPO. The online ad market is a massive multi-billion dollar market dominated by one brand – Google Adsense. In the 4th quarter of 2011 alone, Google’s Adsense product generated 2.8 billion dollars in revenue for the internet search giant. While the strength...

Facebook Marketing & Advertising for Business Series

Facebook is the largest social networking site with over a billion monthly users. So, if you run a business at this time, you cannot completely ignore the phenomenon called Facebook. That is why as part of our going online series, we have added a miniseries on Facebook Marketing and Advertising. This is because marketing on Facebook is important to any modern day business. Every day over 500 million users login to Facebook, millions of which live in the same city, region or the same country as your business. Being there and marketing your brand will give you access to these...

Facebook Ads: CPM, CPC, Sponsored Stories, and Display Ads

Facebook Ads is a must for most businesses. With over 2.8 billion monthly active users, Facebook represents a veritable goldmine for advertisers, but finding your footing might seem daunting. Facebook supports both cost per click (CPC) and cost per thousand impression (CPM) ads. You can advertise on Facebook using normal display Facebook advertising or using a type of Facebook ads displayed on Newsfeeds called Sponsored Stories. In this article, we will be looking at Facebook ads. Facebook Display Ads Facebook display ads appear in the right side bar. These were the first types of ads available on Facebook. With this type of...

Facebook Advertising for your Business

Facebook offers a service that enable businesses and advertisers target its huge user base. Facebook advertising enable businesses build their reputation on the social network by advertising their Facebook business brand pages or advertising their product and services. In this article, we go through the basics of Facebook advertising. The Beauty of Facebook Advertising The beauty of Facebook advertising is that it provides you with tools that enable you target the right kind of audience for your Ads. Facebook has lots of information about its users, and as a Facebook advertiser, marketer, or a business advertising on Facebook, you can access...

Local Business Listing & Reviews for your Business

A Local Business Listing is a type of business directory. In fact, for some people both are one of the same things. But I like differentiating the two. For me a local business listing is a versatile online business directory. Let’s face it the likes of Yelp, Google Places for Business, Yahoo Local, or Bing Business Portal are no ordinary online business directories. How are Local Listings Different A local business listing can be differentiated by an ordinary business directory by the type of business information you can list on it. For example as a minimum a local business listing will...

3 Benefits of Business Directory Submissions

Submitting your business information on online business directories is one of the important steps in going online with your business. Business Directory Submissions will increase the visibility of your business on the internet and could have a positive impact on sales and customer interest. Here are 3 benefits of business directory submissions. Increase your Online Visibility Online business directory listings spread your business information all over the internet increasing your visibility and customer awareness. To take advantage of this benefit, you need to list your business in lots of online business directories not just one or two. The more business directories...

Online Business Directories in Nigeria

Submitting business information on online business directories is a fast and affordable way to increase the visibility of a business. A business directory lists information about businesses. If your business is not yet taking advantage of the online exposure offered by online business directories, you should include it as part of your online promotion. To help you get started, this article will list a few online business directories. Business directories allow you submit a wide range of information about your business. The information you can add to your listing may include your business name, address, email, phone number, website, and...

Business Directory Listing for your Website & Business

A Business Directory lists information about businesses. Business Directories use various mediums to list business information, however since this article is about going online our focus will be on online business directories. Listing your business in an online business directory is a good strategy for increasing the online visibility of your business. Increase Visibility with Directory Submission Submitting your business information to business directories will increase the visibility of your business online. Consumers are increasingly looking for information online; business directory listings will populate the internet with reliable information about your business, giving you more exposure online. Although business directory listings are...

Free Online Classified Ads Sites Series

Online classified Ads are important advertising solutions for micro, small, and medium scale businesses. This is because they are a free advertising solution for businesses with a huge user base of people looking for cheap local deals online. We have written a series of interesting articles on free online classified ads. This page is an anchor page for all the classified Ads resources. Classified Ads Series Post and Find Classified Ads on Mobile phone via SMS 3 Ways to Search Classified Ads Sites 9 tips for Posting great Classified Ads Online How to Post Free Classified Ads Post Free Classified...

Google Trader: Post and Find SMS Classified Ads on Phone

Google Trader is a classified site offered by Google in Nigeria, Ghana, Kenya, and Uganda. Google Trader, like other classified Ads sites, enables users to buy or sell products and services online. However, the uniqueness of Google Traders is that users can find and post classified Ads using SMS on their mobile phone. Currently Google Trader SMS service is available on MTN and Airtel in Nigeria. This post is part of a free classified Ads series. How to post Ads with SMS To post classified Ads on Google Trader via SMS, you must register for Google Trader on your mobile phone. To...

3 Ways to Find Classified Ads Online for Cheap Deals

Are you looking for cheap local deals for a product or service? Classified Ads are a good option. You can simply search for local deals online at classified ads sites. However, because online classifieds are free they attract lots of ads, making it hard for you to find what you are looking for. In this post, I will show you 3 ways of finding the product or service you are looking for. This post is part of a free classified Ads series. 1. Use the Category Links Classified Ads are all about classification. This means that each classified Ad is added to...

9 Tips for Posting great Classified Ads Online

Classified Ads are cheap advertising solutions for promoting a product or service. They are very attractive to small businesses and with free classified ads posting now available online, even individuals are now selling directly through classified Ads. This leads to thousands of Ads daily all competing against each other, meaning that each advertiser needs to do more to get noticed. Here are 9 tips to help you post classified Ads that will get noticed by web user as well as bring search engine visitors to your Ad. This post is part of a free classified Ads series. 1. Write an Inviting...

How to Post Ads on Classified Ads Sites

Classified Ads sites enable individuals and businesses to post free ads online. They offer a cheap advertising solution for micro, small, and medium scale businesses, enabling them promote their businesses online with their slim budgets. However, to get good result, you need to know how to post a classified Ad on online Classifieds. This post is part of a free classified Ads series. Classified Ads sites make it easy for buyers to find sellers. Sellers get a cost effective advertising solution, while buyers get easy access to cheap local deals. Guidelines for Posting Classifieds When advertising on Classified Ads sites you need to...

Classifieds: How to Post Free Classified Ads Online

Classifieds are adverts that are displayed in categories (i.e are classified into groups). The groups may have headings such as Jobs, For Sale, For Rent, Automobile, Services, etc. Each Ad in classifieds is placed under a heading that best describes the product or service that is being advertised. Classified Ads used to be printed only in newspapers and magazines, but with the advent of the internet, free classified Ads sites are now available online. This post is part of a free classified Ads series. One of the major attractions of classified Ads is that they offer cheap advertising to micro, small...

Lagos List Business Directory and Online Classifieds Sites

Lagos List is an information portal offering a free online business directory and classified Ads listings. Lagos List also offers information about businesses and services in Lagos. Its focus is to help businesses and organisations in Lagos promote their products and services on the internet. Any business or organisation in Lagos can list their business and services free on the online business directory. Individuals and businesses can also post classified Ads free on the Lagos List Classifieds. There is also a forum for interaction. Lagos List Free Business Directory The Lagos List Business Directory allows anyone to list contact and business information...

Google Adsense Mobile Advertising Adwords Ads in Nigeria

It is no longer news that Google Adsense, a leading advertising network, has launched its ads service targeted at mobile devices to Nigeria based publishers. What is however news is the low adoption of mobile advertising by Nigerian advertisers, going by the mostly foreign and irrelevant ads served by the Google Adsense Mobile so far. Google Adsense Mobile displays Ads when a webpage is accessed via a mobile device. It is optimised for mobile devices and takes advantage of their personal nature. Mobile devices are the leading devices used by Nigerians to access the internet, that is why it is suprising...

Post Free Classified Ads on Enugu List Marketplace

Residents of Enugu, Nigeria will now be able to easily find offers and deals online available within their locality. That is the likely implication of the new classified Ads section added to the Enugu List website. In a press release, Enugu List announced the inclusion of a classified Ads site, called Enugu List Marketplace that will allow members and residents of Enugu to list and find offers, deals, job vacancies, dates, promos, and other classified Ads. Individuals and businesses will be able to list Ads on the Enugu List website free of charge. Existing members can login with their existing...

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