Almost ten years ago in California Steve Jobs told a hushed audience of Apple employees that his company Apple, was going to reinvent the phone and boy was he right. He launched the first iPhone and little over a year later the App store was launched, further increasing the power of the iPhone.
Up until the point that the App Store was launched the closest thing you could get to an App was a little colour version of cult classic game ‘Snake’. Apple changed all of this, there were quirky, innovative apps like the touch-screen piano and Doodlejump. 10 years later and it’s not just quirky games available, there’s a whole world of applications at the tip of our fingers. Online shopping, translator apps and even talking assistant Siri.
In 2008 there were only 500 apps available to iPhone users whereas recent estimates suggest that there are around 3 million Android apps available on the Google Play Store. EBay were one of the first pioneering companies to recognise the power of mobile apps and now it’s very rare to find a company that doesn’t have its own app.
Apps represent another way for companies to engage with their customers and to gain a greater share of their customers spends. With online gambling delivering a Gross Gambling Yield (GGY) of £4.5 billion in the UK from April 2015 to March 2016, apps are crucial to savvy bookmakers and online casinos like 888poker, who have recently launched their new Android poker app.
A few weeks ago 888poker released their new Android app which allows them to engage with their customers anytime and anywhere. There’s no need for their users to sit down at a desktop or a laptop to play anymore, they can play a hand on the bus, in the park or on their lunch break.
With the explosion in popularity of apps there’s been a general decrease in the quality of applications as companies hurriedly rush to release their own app, but this isn’t a rushed attempt, it’s a high-quality app.
It’s super slick and user-friendly, making it a success in that it’s immeasurably easy to play poker on the app rather than accessing the site via your phone’s browser. There’s a huge variety of features available to the user too. Texas Hold’em, Omaha Hi-Lo, 7 card stud and snap poker are all available on the app.
Not Just Poker
If you like poker then that’s fine, but it’s not just the classic card game that’s available, there’s a sports betting feature which allows you to bet on the Premier League, Aintree races or the US open with complete ease.
The user-friendly nature of the app makes it incredibly easy to do this too, easy to use drop down menus and toolbars mean you can flip from poker to football betting in a matter of seconds. There’s no issues with crashing or with the app constantly reloading and throwing you out mid-game and the great range of choice gives it a major advantage over its competitors. This makes your online poker experience much easier and that’s pretty much the main point of apps, to make things easier.
888poker’s app development team were quick to pick up on the popularity of online casino games in a market that boasted revenues of £2.6 billion in the last financial year in releasing this app. They’ve managed to improve upon the already reliable PC software in producing a user-friendly, attractive app. You can join the 10 million registered users by downloading the app from the Google Play Store or the Apple App Store.
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