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What is Your Website’s Worth?

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Website's Worth
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If you started reserving website names early, then you probably collected a few rare .COM domains that are in high demand. However, a website’s value is tied to more than a .COM now as the market has expanded in the past few years. Nowadays, a site has more worth when it has AdSense and other affiliate marketing programs attached.

There are also sites that use PureLinq link building solution options to generate a higher page rank in Google. However, is it worth enough to sell? Your website’s value will typically fall within in a low to medium payout range, unless you have extremely high traffic and a great ad platform.

How to Evaluate Your Website’s Worth:

A website’s value is based on its current revenue, traffic, and page rank, not about what kind of traffic it can get in the future. However, a name that is short or very high in demand can also garner additional value. Many times, corporations and tech startups will buy names for the right price, even if it has no traffic or revenue.

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However, if you have a typical website with some ads and traffic, then you should multiple by your website’s current monthly revenue by 24 to 34 to get the right range.

For example, if your website is currently making $2,000 per month, then you could potentially sell it for up to 36 times its value or $72,000. However, it may not be worth as much depending on the content and name, which is why you should look at it from a range of $48,000 to $72,000.

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The total value of your website is based on a few factors, including:

  • Monthly revenue
  • MoM or YoY revenue
  • Age of the site
  • Traffic trends
  • Traffic sources

Ways to Add Value to Your Website:

If you currently aren’t bringing in any revenue with your website, then you’re not going to get very much for your domain unless it’s in high demand. You shouldn’t trust website auctions like GoDaddy to give you an accurate number either.

Instead, you should build up your website’s value using AdSense and other ad networks. You can also increase traffic by using social influencers and PureLinq link building solutions. These are ways that organically bring traffic or use sponsored posts to send relevant audiences to your website.

Content is key to winning over an audience. You want to have more unique articles that relate to a certain subject matter that will appeal to a variety of online audiences or at least those with highly engaging numbers. The goal is for you to build traffic using ads and social sharing so that you increase your site’s revenue and rank.

How Do You Sell a Website?:

When you decide to sell your website, you’ll need to go to a website broker. There are some popular websites out there that allow you to put your site up for auction, but you can also sell it through business acquisition sites as well. If you are looking to get the most money for your site, then you should look at marketplaces where websites are receiving the highest bids.

You can google “buy website with ads” or “buy website with revenue” to see what your competitors are selling their sites for, as well as what gets the highest bids.

Read More:

  1. Cost of Building and Designing a Website
  2. How to Design a Website for your Business
  3. A Website Essential for Business
Paschal Okafor is NaijaTechGuide Team Lead. The article What is Your Website’s Worth? was written by Manoar Molla. The article was last modified: March 5th, 2019