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How Digital Display Advertising Is Changing The Way We Market Businesses

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How Digital Display Advertising Is Changing The Way We Market Businesses
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Aside from product or service quality, marketing is among the crucial factors affecting success in business. Fortunately for modern entrepreneurs, there’s now a wealth of innovative marketing techniques available, aside from the traditional ones.

Specifically, the rise of digital display advertising has opened countless opportunities for business owners, regardless of their industry and type of business.

In a nutshell, the technology and techniques used in digital advertising allows marketers to engage more people, even on a global scale.

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It has even changed the way brands are introduced to the market. Check out the insights below to know how this marketing method changes the way companies promote their brands.

Awesome Storytelling Matters!

Fortunately for customers, gone are the days of direct, pushy, and in-your-face advertising. With digital display ads, companies are now integrating relatable stories and experiences in their campaigns.

Yes, pitching a brand means emphasizing how it’s going to address the concerns of customers. But with digital displays, advertisers are now starting to add a touch of reality into the whole package.

Service and product benefits are outlined through real-life stories of actual customers. The relatability of the stories coupled with the emotional appeal of real experiences hook customers into the display ads and make the brand easier to remember.

Visually appealing and interactive ads gain more engagement

With the use of digital ads, businesses are now taking the new route of engaging customers through interactive ads. Ads on social media, for instance, are now in the form of videos, GIFs, forms, playable ads, and carousel photos viewers can swipe.

There are even ads that include a combination of different multimedia content forms, such as a video with a poll in one campaign. Unlike the traditional static ads, these new marketing method is more engaging.

The Choice of platform makes a huge difference

Display Digital Billboard Advertising

With digital display advertising, profit and customer-base now depend on which platforms the ads are placed. It’s possible to launch a great ad and still not get the target number of customers you want.

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For many marketers, the choice of platform means a huge difference on the results. Based on studies and surveys, Facebook with its billions of users worldwide still remains as the best advertising platform for many marketers. Its sister company, Instagram, is a close second.

The rise of targeted and specific ads

The rise of technology makes it easier for marketers to track digital ads results. Hence, business owners are also becoming more eager to come up with different ad versions for different customers. With digital display ads, companies can launch different versions of an ad simultaneously to customers.

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Relevance, Speed, and efficiency mean High Revenues

Digital display ads also require less time to roll out. Despite this low demand for effort and time, it can still attract the right people. The design, testing, and monitoring are all done online, which makes the entire process a lot faster and more convenient.

This method also speeds up data collection, especially pertaining to customer preference, service quality feedback, and points for improvement. And with the efficiency and speed, entrepreneurs can look into the business numbers and decide either to establish a new brand or increase the profit.

The possibility of achieving more with less

Lastly, the best benefit of marketing today through digital display advertising is the fact that it is low-cost and low-maintenance. This means the company will be able to save a couple of dollars on the marketing cost.

This concept also comes with humanitarian and environment advocacies, which emphasizes wise use of time and resources. And this is also what digital display advertising stands for. As a marketing method, this process doesn’t need marketers to splurge. All they need to do is use the right platform and create the right multimedia content type relevant to their audience.

Digital display advertising is now becoming the top choice of many business owners as it helps them maximize their marketing budget without compromising the quality of ads. All they need to spend on is the creation of content, as well as the LED and LCD technology to use.

Ultimately, this marketing method has been a great help for both new and seasoned entrepreneurs looking for low-cost and low-maintenance ways to promote their business.

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Paschal Okafor is NaijaTechGuide Team Lead. The article How Digital Display Advertising Is Changing The Way We Market Businesses was written by NaijaTechGuide Team. The article was last modified: February 5th, 2020

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