WordPress Hosti
HomeMobile PhonesBBC StoryWorks Creates Content for TECNO to tell the Story of how...

BBC StoryWorks Creates Content for TECNO to tell the Story of how inclusive Mobile Camera innovations bring People Together

Best Jumia Tech Week Deals

TECNO, a premium smartphone brand focused on emerging markets, is working with BBC Storyworks, BBC Studios’ in-house commercial content studio, who have created a short film The Future Lens: Looking Ahead With TECNO to explore the brand’s mobile camera innovation and its impact on smartphone users’ experiences.

The video showcases TECNO’s inclusive mobile camera technology for each user through its unique ‘glocalization’ strategy, detailing the work that has been done to better reflect different communities.

In the piece, TECNO explains how they spotted and solved gaps between fast-developing mobile camera technologies and consumers’ actual needs in various situations so as to best meet the unique needs of local users, environments, and cultures.

For example, to optimise portrait imaging quality, TECNO has built an enormous database that covers seven skin types and 76 skin categories at its TAVIOS Laboratory. So everyone, regardless of how they look, gets to enjoy cameras that know how to make them look their best. In the photo-taking process, TECNO’s progressive algorithms will automatically gather information from users’ environments, recognizing various opportunities for image enhancement.

Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™ Lab said:

“ It’s a great experience for us to work with BBC Storyworks, to share our insights and to tell the story behind our mobile camera development. The short film explores the meaning behind ‘Future Lens’, TECNO’s key concept on mobile camera innovation – to provide more inclusive technology for everyone, creating a world with more understanding and without limits .”

Richard Pattinson, SVP BBC StoryWorks said:

“We are delighted to be working with TECNO on this piece. TECNO allowed our Content production team access to visit the TECNO mobile phone manufacturing sites and camera labs, and enabling us a superb access for interviews with the frontline staff at TECNO’s mobile camera department, as well as with Photographer Justin Amoafo. This allowed us to build a complete picture for the audience of what TECNO does and how they do it, as well as their goals for a more inclusive future.”

BBC Storyworks

- Advertisement -Fiverr Business

TECNO is optimistic that emerging markets will continue to see the amazing potential of mobile camera technologies designed to meet the real needs of every user, to the benefit of communities everywhere.  TECNO, a rising innovator in the mobile camera field, is committed to advocating for a great variety of beauty standards, and aims to provide opportunities for users in emerging markets to express themselves through this technology.

The commercial series will air from January 4 to February 8, 2022. It will include a thirty-second version airing on the BBC World News South Asia Feed and BBC World News Africa feed, as well as a full version on the branded content hub hosted on BBC.com.

More on Tecno

AliExpress 11 11 Sales
NaijaTechGuide may receive financial compensation for products/services purchased through affiliate links on this site. See full Affiliate Disclosure Here
NaijaTechGuide Team
NaijaTechGuide Team
NaijaTechGuide Team is made up of Experienced Tech Enthusiasts and Professionals led my Paschal Okafor, a graduate of Electrical and Electronics Engineering with over 17 years of Experience writing about Technology. Some of us were writing about Mobile Phones before the first Android Phones and iPhones were launched.

Recommended Read on NaijaTechGuide

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need...

Best VPN Services Providers for 2024

The internet is one of the greatest achievements of humanity, but it is also...

Best 20KVA Generators to Buy in 2024

Generator sets, as an alternate source of power supply, come in their different sizes...

Best Laptops for Students 2024: 11 Top Picks to Choose From

So, you are a student who is looking to get the best laptop they...

Cheap Android Phones 2024 – Price, Specs, and Best Deals

Android phones are the most popular smartphone category. The popularity of Android phones are...

Best Android Phones 2024 – Price, Specs, and Best Deals

New Android Phones are launched into the market every week. This means that if...

Best Web Hosting Services for Building Websites in 2024

A good and reliable web hosting service will make a big difference for your...
Fiverr Business

More like this

Xiaomi Redmi A3 Specs, Price, and Best Deals

The Xiaomi Redmi A3 is an entry-level device with a flagship-level design. It features...

OnePlus 12R Specs, Price, and Best Deals

The OnePlus 12R was launched alongside the OnePlus 12 in 2024 and is packed...

OnePlus 12 Specs, Price, and Best Deals

OnePlus 12 is an upgrade of the last year's released OnePlus 11. Although it...