At the Mobile World Congress in Barcelona, Microsoft is making a big push for low cost Windows Phone smartphones. Microsoft promised to release a reference design that will make building devices running its Windows Phone OS cheaper and faster. Microsoft also showcased some new device makers that will be supporting the Windows Phone platform.
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With the reference design from Microsoft a manufacturer can build Windows Phone smartphone based on the reference design with little customisation. In fact, a manufacturer can simply pick the reference design as is (with no customisation) and simply place their brand on it.
A reference design will make developing Windows Phone smartphones cheaper and faster for partners. The reference designs will be based on Qualcomm’s cheaper chip sets the SnapDragon 200 and SnapDragon 400 series which will allow for Windows Phone smartphones that could cost less than $100 (16,000 Naira).
With this Microsoft is targeting emerging markets like Nigeria which are believed to be the next driving regions for smartphone sales. Microsoft will also optimise the next Windows Phone update to run more efficiently on less expensive processors.
To meet its target, Microsoft has also been able to lineup a healthy list of new partners to make a new push at emerging markets. Some of the new partners that could be building Windows Phone in the near future include LG, Lenovo, ZTE, Foxconn, Xolo, Gionee, and a number of other emerging markets brands.
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