RIM, the maker of BlackBerry Phones and tablets has officially changed her name to BlackBerry. The announcement was made by RIM CEO, Thorsten Heins, while unveiling the BlackBerry 10, the OS that will be powering next generation BlackBerry Phones and tablets.
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BlackBerry Makes perfect Sense
This move makes perfect sense. Nokia makes Nokia phones and Samsung makes Samsung phones, making it out of place for RIM to be making BlackBerry phones. It makes perfect sense that a company called BlackBerry makes BlackBerry phones. This will probably allow RIM/BlackBerry to properly integrate and leverage its brand.
RIM also showed off some of the features of BlackBerry 10 that has been in public domain for while now. This include the BlackBerry Hub, a unified inbox for messages, the BlackBerry Peak a cool way to keep in touch with updates without missing out on what you are currently doing.
RIM announced two new smartphones the BlackBerry Z10, a full touch smartphone with a 4.2-inch display and BlackBerry Q10 a more traditional BlackBerry phone with BlackBerry’s trademark keyboard.
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