Influencer Marketing

Right here on this blog, we have looked at a complete guide to influencer marketing and considered what trends to look forward to. What we have not done, however, is justify our position on the overall subject of influencer marketing. Of all the types of marketing out there, why use influencer marketing? Why consider it at all? Here’s the why to every question you must have had on the subject. 1. Maintaining Consumer’s Trust The social media followers of the influencer know them already, either online or offline. If we are to be completely honest with ourselves, nearly all/ all of them would...

If you have not read our guide to influencer marketing, I will advise you to do so before we go on with this series with a few influencer marketing trends. For those of you that have read it, I am sure there would be some thoughts in your mind as to what you should look forward to. As is with any form of marketing, things change. It is also not only the job of the marketer to keep up with the trends in the market. If you go that way, chances are that your marketer might be an old-school person...