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Improving your Organizations’ Internal Communications with Optimized Video Content

Effectively communicating with employees is an ongoing, daily effort. They need to be made aware of policy changes, be up to date on changes to processes, and receive any new information about the organization and its goals. Not to mention you need to keep them motivated and up to speed on their role and how it contributes to the company’s larger goal. It certainly can be a daunting task, but one that’s made easier to handle through internal videos! Internal communications videos are company videos meant to get employees excited, informed, and engaged with the brand and its goals. You can...

How to Implement Video Content in Ways that Improve Your eShop’s Conversions

So, you want to boost your eShop's conversions but aren't sure the best way to go about it? With videos, of course!  Online shoppers have remarkably short attention spans, so to increase your eShop's conversion rate, you need to make it easy for them to learn more about you and your products. Video content allows customers to see and hear what they want as they browse your website, online store, or social media profile. When done right, high-quality marketing videos can give you the most effective avenue to engage customers and prompt them into action. But only if you understand how to...
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Create Effective Social Media Videos with this Simple Checklist

Without a doubt, social media videos are among the best tools available to boost user engagement with your content and brand. After all, the great thing about social platforms is precisely that your followers become active participants in your efforts, interacting and sharing your content to help you reach increasingly bigger audiences! That is in theory, at least. In practice, you can’t post a random video, sit back, and just wait for it to “go viral”. If your goal is to establish and nurture a healthy social media presence using videos, you need a strategy and methodology that produces content that...

6 Great Examples of eCommerce Product Videos to Learn From

There's no doubt that videos are an excellent tool for reaching a large audience. Moreover, they are perfect for explaining something in record time and are highly engaging. Last but not least, people LOVE them! So, when it comes to eCommerce businesses, there's no better strategy than showcasing a product through video content. It turns out that product videos are one of the best ways to present a product or service, boost consumer interest, and convert leads into customers. The thing is that there’s not a single “best” approach – there are several avenues at your disposal when it comes to...

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