Tag: videos

Without a doubt, social media videos are among the best tools available to boost user engagement with your content and brand. After all, the great thing about social platforms is precisely that your followers become active participants in your efforts, interacting and sharing your content to help you reach increasingly bigger audiences! That is in theory, at least. In practice, you can’t post a random video, sit back, and just wait for it to “go viral”. If your goal is to establish and nurture a healthy social media presence using videos, you need a strategy and methodology that produces content that...

There's no doubt that videos are an excellent tool for reaching a large audience. Moreover, they are perfect for explaining something in record time and are highly engaging. Last but not least, people LOVE them! So, when it comes to eCommerce businesses, there's no better strategy than showcasing a product through video content. It turns out that product videos are one of the best ways to present a product or service, boost consumer interest, and convert leads into customers. The thing is that there’s not a single “best” approach – there are several avenues at your disposal when it comes to...