LinkedIn – Social Networking for Professionals

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LinkedIn is the world’s leading social networking platform for professionals. Unlike most other social networking sites that are more or less for all-comers, LinkedIn is targeted on professionals and people who want to network or promote their business, skills, and job experience.

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LinkedIn is a site for building your professional network. On LinkedIn you can follow the career progress of your former classmates in school and catchup with them on a professional level.

The service also enables you search for jobs and research companies you want to work for as well as get endorsements for your skills.


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If you are a graduate or a professional, you need to be on LinkedIn. Create a LinkedIn profile with information about your education, work experience, and skills.

Join groups relevant to your profession or business groups in your city and participate in discussions. Companies also post job listings on LinkedIn.

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You can access LinkedIn via the browser on your PC, tablet, or mobile phone or through native apps for Android phones and tablets, iPhones and iPads.

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Using most of LinkedIn is free, however the service offers a premium subscription that enables you leverage LinkedIn better.

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Subscribing to LinkedIn Premium enables you see people who have viewed your profile over the last 90 days. Knowing who are interested in you can open new opportunities.

Premium subscription also gives you access to LinkedIn Learning Courses with over 10,000 expert-led video courses. Depending on the plan you choose, you get a number of InMail Credits that enable you directly contact anyone on LinkedIn.

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The social network has 4 premium subscription plans targeted at different categories.

The Premium Career plan is the entry level plan. It costs $29.99 per month and targets job seekers. You get job insights and access to expert-approved sample answers to common interview questions to help you with interview preparation. You get 5 InMail credits with this plan.

The LinkedIn Business Plan costs $59.99 per month and is targeted at business owners, business managers, Investors, and entrepreneurs. You get access to exclusive insight growth rates of companies, unlimited people browsing, and 15 InMail Credits.

If you are into sales, it may be worth spending $79.99 on the Sales Navigator plan. This plan comes with a standalone sales platform, lead recommendation, advanced search filter, and 20 InMail credits.

Another plan is the Recruiter Lite, which costs $119.95 per month. This plan is targeted at people in HR. You get 30 InMail credits, advanced search filters, automatic candidate tracking, access smart search suggestion.

So, start building your professional network online, Join LinkedIn.

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Paschal Okafor is NaijaTechGuide Team Lead. The article LinkedIn – Social Networking for Professionals was written by Paschal Okafor. The article was last modified: June 5th, 2020

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