Microsoft is dropping the Nokia brand from its Windows Phone based smartphones. Microsoft confirmed that the re-branding will begin in France to tech site, The Verge. This will future Windows Phone smartphone from the company being named Microsoft Lumia instead of the current Nokia Lumia.
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Future Lumia phones will have the Microsoft brand replacing Nokia in the front and back.
Microsoft bought Nokia’s mobile division in April for $7.2 billion. The deal included a clause that gave Microsoft the right to use the Nokia brand for up to 10 years.
With this re-branding, Nokia Lumia 730 and Lumia 830 will likely be the last Smartphones to bear the Nokia branding. However, Nokia feature phones and basic phones will continue to use the Nokia branding.
Microsoft sold 9.3 million Lumia phones last quarter, a 5.6% increase over same period last year.
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