How to Give Your Business an Online Presence

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If you want to promote your business, an online presence is indispensable. With billions of people visiting the internet daily, the internet is now too big to be ignored by any serious business. Here are three ways to go.

Take your Business Online

Promote on Social Media

Social media is one of the most fundamental platforms that can propel your business to higher heights. Social Media applications like Facebook, Twitter, Instagram as well as YouTube can play a big role in growing your business.

It is evident that social lives today revolve around social media hence these platforms encounter heavy traffics of people trying to access them.

Facebook has a comprehensive marketing system that you can harness to garner a sizable audience. Create a Facebook page for your business, link it to your website, and use Facebook marketing and ads.

You can put up posts on your Facebook page, you can promote those posts or your page through Cost-per-click ads or Cost-per-1000 views ads, and once you have a substantial number of likes on your page, you can provide offers and discounts and rewards and such to keep your customers coming back again and again.

Twitter is also a great place to promote your business and they recently expanded their self-service Ad platform to almost every country in the globe.

Create a Customer-Friendly Website

The reason for this is not just to be trendy a website contains crucial information about your business. Once customers visit your website they are able to access important information and get answers to their questions.

Provide adequate and friendly customer service to cater to every query and problem, and keep your website as user friendly as you can. People should be able to find what they want easily.

If you decide you want to sell via your website, make sure the process is hassle free and customers will be able to buy stuff easily. Provide a secure portal for payments. There are a number of e-commerce solutions to consider.

Go Mobile

Technology is everywhere. Harness it. Make it your own. Although you got a working website it’s also important to have your business accessible via mobile. A lot of people now browse the internet on mobile phones. So, make sure your website is mobile friendly.

If you want to sell online, make sure that the e-commerce platform you choose offers mobile support.

You may also consider investing to make a mobile app that can be accessed on any smartphone or tablet or smart-device. Creating an online presence that can be accessed on the go is a huge impetus for the growth of your business.

Make sure you focus on these 3 points and you will have a strong online presence for your business in no time. Make sure you embrace technology and technology will help you get ahead.

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Paschal Okafor is NaijaTechGuide Team Lead. The article How to Give Your Business an Online Presence was written by Paschal Okafor. The article was last modified: April 14th, 2016
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