Push notifications are rapidly becoming one of the most increasingly-implemented forms of marketing and promotion for businesses in all industries. A push notification is that little alert that pops up on your phone as part of your app, making its way to the home screen of a device.
Perhaps the notification is on your website after a user has accepted push notifications in their browser, allowing you to send through notifications and updates right to your user’s desktop. But you want to make sure that you’re giving your user’s what they want by making sure your content is perfect.
And here’s everything you need to do just that;
Focus on Your Objective
The first, and most important, aspect you’ll want to consider, even before you start writing, is the purpose of your push notification. You’ll need to have this clear in your mind before every single post that you write so you can make sure that your alert is focused and concise.
There’s nothing worse than a user receiving a pointless notification that’s confusing, misleading, or doesn’t have a goal. This will simply put your users off reading your notifications, and they’ll unfollow, meaning you’ll have missed your promotional opportunity.
Consider Your Timing
Not only is the actual content of your notifications vital, but the timing in which you send them is a crucial consideration. Of course, there are no set timings to abide by since it will be different for every industry and business for a tonne of variables. However, the best way to figure it out is through trial and error.
Consider when people are going to be on their devices in relation to the type of product or business that you work for. If you want to get really creative, try and tie your notifications into the time of day that you’ll be posting.
For example, if you market for a phone game, you could try sending a wake-up push notifications in the mornings for your users to start their day. Don’t forget to professionally proofread your notification content using tools like Academadvisor or Paperfellows.
Write Perfectly Formed Content
When it comes to writing and finalising your notification content, it’s essential that you remember that quality matters, even if you’re only sending a little bit of text content. Due to the fact that push notifications will be under 100-odd words (which you can monitor using tools like Essayroo), any mistakes in your content will stand out like a sore thumb.
Make sure that you’re checking and proofreading your notifications before sending them out. This means checking for spelling mistakes, typos, poor grammar, and misplaced punctuation. You can make this proofreading process easily by using tools like Boomessays or State of writing.
When it comes to notifications, you only typically have a small amount of room to work with, so you’ll need to make it count. As you should already know, you need to include emotion into your content, so your readers connect with it in the most effective and successful way possible.
You can do this in a variety of ways. Most importantly, you need to make sure that you’re honest. Customers respect honesty and transparency, so this is the best approach. However, on top of this, there are many methods you could consider.
You could try being funny, informative, helpful, memorable, inspirational, or however, you best think matches the branding and personality of your business or organisation. Tools like Assignment help or Citeitin are great ways to help you employ emotion and choose what tone of voice you’re going to use.
The best way to tackle this is to research your customers before you start a notification campaign, so you can give them what they want.
Always Put the Reader First
At the end of the day, your reader’s experience is the most important consideration that you need to take into account. This relates to the content of the notification itself, the times you’re posting and everything in between.
Every time you plan on sending out a post, read it through and get a second opinion, make sure that you’re communicating the message that you want to communicate in an easily digestible format that won’t annoy or confuse your readers.
As we’ve mentioned above, it’s critical that you remain consistent when you choose the style and tone of voice of your push notifications. Not only should they align with each other, so the user isn’t confused when they receive a notification from you, they should also align with your business branding.
“This can be difficult to pull off, since you may have little space to play with, but there’s a couple of things you can remember. Firstly, check elements like your emoji usage. If you don’t use them, don’t start throwing loads in to grab their attention. Whatever tone of voice you’ve chosen, make sure that always stays the same, or slowly change and alter it over time” – explains Marianne Thompson, a Digital Marketer at Ukwritings and Huffingtonpost writer.
As you can see, there are several things you’ll need to remember and focus on when it comes to writing and posting your push notifications. When used effectively, push notifications are a highly effective method of increasing the traffic to your website, engaging your customers and providing an even better experience to your users.