Even after getting the most sought after getting a SERP keyword tracker, your site is not getting the organic traffic it deserves. You have freaked out, and you are almost losing hope.
Please don’t! In the recent past, Google, Bing, and Yahoo, which are the dominant search engines have changed their algorithms which has made it difficult for SEO experts to find the ideal SEO tactics that can help rank sites at the helm of search results.
This means that you might be doing everything right and practicing different SEO strategies, but the reason why you are not getting desirable results is that your site has been affected by the recent updates.
So, what do you need to improve your organic page ranking?
Some websites and blogs that you turn to when faced with an SEO problem will ask you to change your tactics even before they understand your wows. Not this article!
Whether you decide to practice black hat, grey hat, or white hat SEO, below are some tips that will help you improve your organic page ranking.
Make sure your Website is Mobile Responsive
You have approved a website design because it is beautiful, wrong move! You need to remember that there are over 3.2 billion people internet users across the world, and most of them access it via their mobile phones. Therefore, before you launch your website, have it tested for mobile responsiveness.
In fact, Google has continuously emphasized the need for web developers to create mobile-friendly websites. For improved organic search results, you can also configure your site with an application, and Google gives developer guidelines that allow users using mobile devices to access the app directly from search results.
Improve the Loading Speed of your site by Minimizing the Page Size
Have you ever opened a particular website that you believe has information you need, only for it to surprise you with its sluggishness? You doubtlessly left the site and moved on to a more responsive one, right?
This is typically what all internet users do. If they find out that a website is irresponsive, they close it and move to the next one. This is something you do not want to happen to your site.
Therefore, scale your website size to 1MB or less. This will reduce the loading time by allowing the web crawler to crawl and download many pages within a short time; hence improving the organic page ranking of your site.
Develop Valuable Content
When it comes to increasing organic page ranking, content is critical. Internet users love information that is beneficial to them, and that will help them gain something at the end of the day.
In case you have been writing content just for the sake of having something on your site, know you are the stumbling block to the success of your online business.
In your content, demonstrate value to your target audience. Let them know what they will gain by reading your content. For you to incorporate all the keywords necessary to improve your ranking, keep the length of a page to 500-1000 words.
Engage in Strategic Guest Posting
If you want to increase organic traffic to your site, look for a website that accepts guest posting. Ask to publish a particular topic, and if approved, post relevant content and include some links that lead to your website.
Make sure that the content you write is interesting and valuable to your audience. If readers click on the links to your site, you will gain lots of traffic, which means your organic page ranking will increase.
Develop a Keyword List
You might write the best content on the internet, but without the right keyword, the content will certainly go nowhere.
Before you start producing content, think about the keywords. Think about what your readers will type in search engines, and make that your keyword. Do thorough keyword research. You can use a few tools such as SEMRush for this purpose.
These tools will be beneficial to you since they will give you a competitors’ analysis and give you a list of keywords that are doing good in the market. This way, it will be easier for you to choose those that will work best for your website.
Have you finished reading this? Now go back to the top and read again. Retain and practice all the information mentioned above, and you can proceed to other things that matter in your life knowing that the organic page ranking of your site will increase significantly.