The business of plumbing is different from most other businesses. So, using the exact same promotion tactics as most businesses will likely lead to failure. It is really important that you adapt. This includes all materials you use for promotion, starting with your website.
When people look for plumbing experts in Melbourne they look for something different than with other businesses. There is a sense of urgency for the search.
Without adhering to this sense of urgency it is practically impossible to create highly-converting websites. Because of this, if you want to increase your leads, here are some things that are absolutely mandatory.
A Truly Professional Logo
The logo serves various different purposes, from legitimizing a company to establishing trust. If the website does not have a logo, it is a certainty that countless potential leads are lost.
When you build any plumbing website, it is vital that the logo is a priority. It needs to be unique and stand out in the crowd.
Many plumbing sites look the same and you want to stand out from the crowd. Every single logo has to be clear and professional design is needed.
An Effective Call To Action
The call to action that you have on your plumbing website will dictate most of the connections you make with potential customers.
This is what will entice users to take action. On a plumbing website you usually have 2 types of CTAs you want to utilize:
- Filling out forms.
- Contact the plumber directly via email or a phone call.
You need to always put a CTA inside the website header. This makes it simple for the visitor to contact the business.
Keep in mind that one of the really important things with designing a plumbing website is to make it as simple as possible for the customers to contact the business after reading the CTA.
Try to offer as many contact options as possible.
A List Of Services
Google is mainly interested in offering the best possible search results for search queries done by users. This is exactly what you want to achieve.
Always be sure that visitors know everything about the services that you offer. After visitors land on the plumbing website, you want to make it as simple as possible for them to find out what you offer, together with more details about services.
These are particularly useful on the plumbing websites. The sticky header is practically a functionality that is going to minimize the website’s header section, turning it into a static area that is always viewable at the top of the page.
A sticky header is going to help you get more leads simply because of the fact that company contact information and CTA will always be visible.
If someone wants to learn more about the services offered, the CTA is there and can be used. Obviously, this is only effective in the event that the website is fully responsive. Never build a plumbing site that is not responsive.