Considering all the websites out there and the sheer size of the internet, you may think that digital marketing is time-consuming and complex. This doesn’t always have to be true; when broken down, there are plenty of digital marketing techniques that can be accomplished in just a few hours that still pack a big punch.
One example of this is search engine optimization (or “SEO”). Here are some quick and simple SEO tips and tricks that will help your marketing strategy come alive.
Invest in Mobile Optimization
Everyone uses their smartphones nowadays, so it is crucial that your website is optimized for mobile phones. Many business owners think that this detail just comes naturally when a website is optimized, but this isn’t true.
If you are not web development savvy, you may have to hire a third party to complete this for you. But once you make your website easier for mobile users, your brand recognition will soar and clients will be knocking on your doors in no time.
Use Smaller Photos
Compress your image files so they’re smaller (lighter), making for a web page that loads faster. And the faster a website loads, the lower your bounce rate will be (your “bounce rate” being the percentage of visitors who leave your website without viewing another page).
Overhaul your Social Media
It is important to view your social media profiles as extensions of your website. Since social media is so popular, potential clients may go to your profiles even before they visit your website or give you a call.
With this in mind, you want to make your social media profiles as descriptive as possible, and use terms that describe your business and match up with popular search query terms.
Always fill out the “about me” sections, post content, engage with users, and include links back to your website to make it easily accessible to users.
Don’t forget your Meta Description
A meta description is a snippet that summarizes a page’s content. This appears under the title of your page on a search engine results page.
It is a best practice to have a meta description for every page on your website, and it is always a good idea to end it with a call to action.
Check for Broken Links
Broken and malfunctioning links can hinder your search engine rankings because Google web crawlers look for a healthy backlink profile when determining your search engine ranking.
There’s free software available online that can go through your entire website and alert you to ones that are broken and/or not working anymore, and get those removed as soon as possible. As a rule of thumb, it’s better for your website’s SEO to have no link instead of a broken one.
Develop an Editorial Calendar
Unique and informative content is key to your website’s success. Creating an editorial calendar can help you determine what to write about, what your clients want to see, and what information will be most helpful for closing conversions.
You can even add in what keywords you want to target with each post to keep things organized. If you need help, companies such as Link Graph are there to help as a content service provider.
When a potential client clicks on your website, they’re looking for information that will inspire them to choose you rather than your competitor.
One of the easiest ways to do this and to create a lasting impression is to simply be yourself. Post pictures or interactive content, and host giveaways to help you get to know your clients better.
Even tell jokes in your blogs if that’s how you best communicate. There is no wrong answer with doing this, just ensure that your unique voice shines through.
These small SEO tips and tricks are proof that a digital marketing strategy doesn’t have to take a long time to develop and create. With consistency, by doing these small tweaks, your website will benefit greatly and you will boost your online visibility.