Why You Should Use SMS Marketing in Real Estate

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Too many companies are throwing themselves into lost marketing without vision and strategy while forgetting to put in place the fundamentals as a priority. Too many companies use quantities of marketing tools without worrying about the optimization and the cost of their marketing actions.

It’s important from the start to ask yourself the right questions, set up a marketing plan and a good real estate marketing strategy to generate results. Faced with multiple competitors, it is important to know how to stand out with a refined strategy, which will highlight your services, while offering added value to potential customers.

In a single channel, for “confidential” operations or in addition teasing on a mailing and/or emailing operation, the real estate SMS marketing optimizes the fallout of your actions. The figures prove it: 80% of people say they are interested in the receipt of commercial SMS from the brands they frequent, and it is estimated between 15 to 25% the rate of benefits of these actions.

Because SMS is a written message, which arrives on a very personal tool, a text message that informs about a specific event is considered 100% credible. Used to confirm an appointment, an order, or announce the arrival of an email, the expiry of a subscription. It affirms a will of mutual commitment and improves the value of your brand image.

Real estate agencies are more likely to use the real estate SMS marketing. The goal is to communicate as effectively as possible with potential property sellers, buyers, and tenants.

The agencies must not appear too present and forcing the hand to the customers. Sending SMS is convenient because it is not as intrusive as a phone call and can clearly and directly inform customers about a good. The description of a property can be sent directly by SMS and clears the doubt about the reception of the information that is particularly found with the sending of mail.

It is also essential that the buyer and seller know when and where the appointment takes place. Many SMS marketing companies offers automatic appointment reminder to avoid any inconvenience.

In addition, the detailed SMS proposing a visit to a potential customer allows you to observe the large number of answers received and thus to organize your schedule simply.

The real estate sector has many new features and is constantly changing. Also, remember to warn regulars of seasonal rentals of properties that you offer this year. The goal here is to keep them informed so that they come back to you and sign a rental agreement with YOUR agency!

There are different situations for which sending SMS would be useful in real estate. Here are some examples:

  • Promotional campaigns
  • Reminder of appointments (visits)
  • Reminder of installations/payments
  • Reminder to tenants to pay rent
  • New properties for sale
  • New real estate project
  • Communication/advertising about seasonal rentals or properties for sale
  • Sending newsletter

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Paschal Okafor is NaijaTechGuide Team Lead. The article Why You Should Use SMS Marketing in Real Estate was written by Adebimitan. The article was last modified: March 10th, 2021
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