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Top Apps using Localisation to connect with Regional Users in India

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More and more applications today are realizing the need for releasing the content in the native language. In fact, it has been assumed that more than 75 percent of the mobile phone users prefer the content in the native language.

This has been one of the reasons that have made the app developers focus on the apps that work with native language support.

The Top Apps that have been able to connect with Regional Users

Local languages have been creating their own presence in a digital scenario. While this is true of the websites that have been creating specialized content in the native language, the same has been observed in the other realms of life as well. One of the best examples from that perspective can be the Mobile apps.

If you really want to connect with the regional audience, the prime requirement would be to present content and the overall experience in their native language. If you are a developer and want to achieve the feat, the following apps should help you as the guiding force thanks to the connectivity they have with the regional audience.

DocsApp

This is an innovative app that helps the patients interact with the doctors in their native language. In fact, the app is now available in Hindi, but this should help you open up to the possibilities in this realm for other regional languages.

If you are targeting the cities with tier II grading or below, English may not be a good choice for your communication. Given the fact that only about 20 percent of the total smartphone users prefer English as their communication language should be something that focuses on the need for the regionalization.

Addachats

The human being is a social animal. The need for communication has been what has prompted the launch and success of the instant messengers like WhatsApp or the social media platforms like Facebook.

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Addachats does it with a different and innovative approach. The app lets you communicate with your friends and colleagues a la the other instant messengers, but in addition – it also lets you communicate with total strangers.

More than just used for chatting, it can also double up as your one-stop solution for most of your needs including a social media network. You can share your favorite videos, images and other content with your acquaintances or anyone on the network. The app is available in ten Indian languages and has been quite successful with the regional audience.

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Roposo

Also known as Roposo TV, this is yet another bright example of regionalization can help you work wonders with your app. It serves as an excellent option for sharing your homemade videos and other digital content and provides you an experience of browsing through user generated channels.

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The app is available in English since the beginning but has recently added the additional Indian languages viz Hindi, Marathi, Gujarati, Punjabi, Bengali, Tamil, Telugu, and Kannada. This move has made it one of the hot favorites in tier II and tier III cities across India. You can find the perfect winning combination of regional content in regional languages and see how it clicks with the audience.

BetterButter

This must be the largest social discovery platform for the best in the local or regional cooking. Hosting over 50000 local recipes, the app promises to provide you the best in terms of Ghar ka Khana. The app is completely community driven, and this is where it makes use of complete regionalization to succeed.

Users across the nation can share their own culinary expertise or learn the newer recipes. In addition to helping out the regional audience by hosting their own food recipes on the site, it also tends to foster the best ever regional union by making people from one region to be aware of the culinary delights of another region.

CreditHealth

This is India’s number 1 medical assistance company and has been successful because of the focus on the regional content. It has signed up with several high end hospitals across India, and the list includes Fortis, Medanta, Columbia Asia, BLK, Paras, and Artemis.

Partnership with over 600 hospitals and over 30000 specialists, it should be one of the best options for the rural population to get the best ever medical assistance. It provides the medical assistance to the needy in their own regional language and offers assistance through the nearest hospitals and specialists.

Those are just a few examples of how regional content can help you get access to the regional audience and get successful. In fact, regional content in a regional language should help the ones who are not proficient in English in ensuring that their information is not misinterpreted or lost due to the incompetence in the language.

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Paschal Okafor is NaijaTechGuide Team Lead. The article Top Apps using Localisation to connect with Regional Users in India was written by NaijaTechGuide Team. The article was last modified: October 10th, 2019
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NaijaTechGuide Team
NaijaTechGuide Team
NaijaTechGuide Team is made up of Experienced Tech Enthusiasts and Professionals led my Paschal Okafor, a graduate of Electrical and Electronics Engineering with over 17 years of Experience writing about Technology. Some of us were writing about Mobile Phones before the first Android Phones and iPhones were launched.

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