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How to Write an Argumentative Essay on a Marketing Topic

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Marketing is a broad field that encompasses various strategies, techniques, and tactics used to promote and sell products or services. As a result, there are many different topics that can be explored in a marketing essay. However, not all marketing essays are created equal. To write a compelling and informative marketing essay, one must choose an interesting and relevant topic and present a clear and well-supported argument.

In this article by one of legit essay writing services, we will explore how to write an argumentative essay on a marketing topic. We will begin by discussing the importance of choosing an interesting and relevant topic, followed by a discussion of how to present a clear and well-supported argument.

We will then explore how to address counterarguments, and conclude with tips on how to proofread and edit your essay.

Choosing an Interesting and Relevant Topic

When it comes to writing a marketing essay, choosing an interesting and relevant topic is crucial. A topic that is not interesting or relevant will be difficult to research and write about, and it is unlikely to hold the reader’s attention.

One way to choose an interesting and relevant topic is to think about current trends and issues in the field of marketing.

For example, if you are interested in the impact of digital marketing on traditional marketing, you could research and write about the ways in which social media and other digital platforms are being used to reach consumers, and how these methods compare to more traditional methods such as television and print advertising.

Another way to choose an interesting and relevant topic is to think about your own interests and experiences. For example, if you have worked in a marketing role, you could write about your own experiences and what you have learned from them.

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This can make your essay more personal and relatable, and can also provide you with a unique perspective on the topic.

Presenting a Clear and Well-Supported Argument

Once you have chosen an interesting and relevant topic, the next step is to present a clear and well-supported argument. This means that you must have a clear thesis statement, and that you must use evidence and examples to support your thesis.

Your thesis statement should be a clear and concise statement that outlines the main argument of your essay. For example, if your essay is about the impact of digital marketing on traditional marketing, your thesis statement might be something like, “Digital marketing has had a significant impact on traditional marketing, and it is becoming an increasingly important part of how businesses reach consumers.”

Once you have a clear thesis statement, you must use evidence and examples to support your argument. This means that you should research your topic and gather information from credible sources. You should also include real-world examples to help illustrate your points.

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Addressing Counterarguments

When it comes to writing an argumentative essay, it is important to address counterarguments. This means that you should present opposing viewpoints and then provide evidence and examples to refute them.

This will make your essay more well-rounded and will also show that you have considered multiple perspectives on the topic.

For example, if your essay is about the impact of digital marketing on traditional marketing, you might present the argument that traditional marketing is still effective and that digital marketing is not as important.

You could then provide evidence and examples to refute this argument by showing how digital marketing is reaching a wider audience and how it is becoming increasingly important for businesses to have a strong online presence.

Conclusion

In conclusion, writing a marketing essay is a great way to explore various strategies, techniques, and tactics used to promote and sell products or services. To write a compelling and informative marketing essay, one must choose an interesting and relevant.

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Paschal Okafor is NaijaTechGuide Team Lead. The article How to Write an Argumentative Essay on a Marketing Topic was written by NaijaTechGuide Team. The article was last modified: January 23rd, 2023
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NaijaTechGuide Team
NaijaTechGuide Team
NaijaTechGuide Team is made up of Experienced Tech Enthusiasts and Professionals led my Paschal Okafor, a graduate of Electrical and Electronics Engineering with over 17 years of Experience writing about Technology. Some of us were writing about Mobile Phones before the first Android Phones and iPhones were launched.

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