Tech Guide

So, you've recently launched a new company, and you're looking to overcome the two main challenges faced by most startups at the outset: generating brand awareness and engaging new consumers. Now, chances are that you know the answer to those challenges lies in top-notch content marketing, but marketing strategies are not all created equal! Fledgling companies need long-lived content that communicates crucial info while also getting people on board and excited about your new venture, and that’s exactly what animated explainer videos are for! The problem, though, is that startups have some specific content needs that should shape the way you develop...

Are DVDs becoming obsolete because the revenues in electronic home video services like streaming and video-on-demand keep growing year by year? I can’t tell you if that’s true or not, but that day has not arrived. DVDs hold some outstanding advantages over streaming and video-on-demand, including ownership, affordability and the ability to access your movies even when no Wi-Fi or Internet connection is available. The real problem with streaming is that the consumers do not actually have any ownership over the movie. They have to repurchase the service if they want to watch the movie again. Some good movies are not listed...