3 Benefits of Business Directory Submissions

Online Business Directory
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Submitting your business information on online business directories is one of the important steps in going online with your business. Business Directory Submissions will increase the visibility of your business on the internet and could have a positive impact on sales and customer interest. Here are 3 benefits of business directory submissions.

Increase your Online Visibility

Online business directory listings spread your business information all over the internet increasing your visibility and customer awareness. To take advantage of this benefit, you need to list your business in lots of online business directories not just one or two. The more business directories you submit your information to the greater your visibility.

Business visibility increases customer awareness and brand recognition. With your information in a business directory, visitors of the directory who never knew of your business could find you through it and may do business with you in future. More visibility could mean more calls from potential customers and more visits to your business offices.

Customers are already looking for your products and services, increase your chances of getting found, list on online business directories.

increase visitors to your website

If a business directory allows you submit your website on your listing, it could draw visitors to your website. Online Business directories drive visitors to your website in two ways: directly and indirectly. Visitors can follow the URL on your listing to your website.

This one level direct traffic from online business directories is usually small compared to say search engine traffic, but could be a significant source of potential customers to your website. You could also get two-level direct traffic from business directories. These are traffic that originally comes to the business directory through search engines and then trickle down to your website.

For example, let’s say the insurance category of an online business directory is ranking high on a search engine like Google for the term auto insurance and the listing of your insurance company is positioned near the top of the insurance category, visitors who click through to the insurance category could also click through to your website, giving you access to valuable search visitors.

Business directory submissions can also positively affect your business website indirectly. Your website URL on business directories could serve as valuable inbound links to your business website. This could improve the ranking of your website in relevant search terms on popular search engines and could increase the number visitors to your business website coming from search engines. For this to be most effective, you need to list your business to the most appropriate category.

Get found by potential Investors and Partners

When investors look for businesses to do business with, one of the places they look are online business directories. Adding your business information on business directories could at least enable them give your business some consideration. Get listed and get found.

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Paschal Okafor is NaijaTechGuide Team Lead. The article 3 Benefits of Business Directory Submissions was written by Paschal Okafor. The article was last modified: November 11th, 2017
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