Website development is an art and a science. To create a website that has form and functionality is a very complex task. Balancing the need for visual impact with swift website features is, sometimes, an onerous task. But with the tool of Magento, such a task becomes extremely easy.
It is truly noteworthy how Magento makes website development for ecommerce websites as easy as can be. As open source platforms go, very few come close to the features, content and capabilities of Magento. Small wonder then that it is a top favorite among the website developer community!
In fact, one can easily go to the extent of saying that when it comes to developing an ecommerce presence, the hiring of a Magento developer is mandatory. This may seem like a rather radical statement to make but if one were to cast a glance at the capabilities of this platform, then this statement will ring true.
The features of Magento can be summed up rather easily. It offers a hugely flexible shopping cart structure and a user friendly experience. If one were to look at the shopping cart capability of the Magento software then this too shows up full of splendid features.
One of the extensions that make this shopping cart strength possible is GoMage ProCart. This software comes in the Community, Professional and Enterprise editions and is a Magento AJAX cart extension. This means that the software is capable of delivering many instance of convenient shopping for the customer. And when the customer is happy with the website and the shopping experience, it means he is going to come back for more.
The GoMage ProCart allows shoppers to change the contents of their orders with one click. Addition of products from the category page can be done without the need to reload. One can also remove products and enable or disable the shopping cart with simple steps.
On the technical side, Magento offers great ease of use to the developer. For instance, its code structure is beautiful in its simplicity and ease of handling. Developers can integrate the same very easily and get third party apps to work seamlessly with Magento codes.
Multiple payment portals are also supported easily through the Magento software. Considering that ecommerce addresses the world, potentially, as a marketplace, it makes sense to have support for as many payment gateways as possible and this is what Magento delivers.
The one unique feature of Magento software is its ability to support live currency conversion. This way the user or shopper does not have to struggle with other tools and internet help for converting currency into something that is useful to him. SEO or search engine optimization is something that Magento delivers.
In the world of the internet, search engine results can make or break an ecommerce company and Magento enables aspects like permanent URL and product data delivery from multiple Magento sites to almost all search engines. Its shopping cart also is capable of supporting diverse shopping options and multiple Magento stores as well. Behind all this lies a strong Magento developer community that can deliver almost every need of the business owner.