WordPress Hosti
HomeeCommerceWebsite is Crucial for Business - Going Online

Website is Crucial for Business – Going Online

Best Jumia Tech Week Deals

A website is a crucial part of going online for businesses. In fact, for some businesses having a website is what it means to be online. A website allows a business to promote its products and services to the increasing number of consumers online.

A website is a good way to grow your business beyond its brick and mortar location. So, if you do not have a business website already, you should seriously be considering building one.

Your Customers are already Online

History has shown several times that businesses that succeed and survive in the long run are those that follow consumer trends and respond to them promptly.

Internet accessibility is increasing by the day with the proliferation of internet capable devices like feature phones, smartphones, especially Cheap Android Phones, modems and tablets.

The cost of accessing internet has also been reducing in Nigeria. For example, in 2009 when I bought my first modem, the cost of 24/7 internet for 30 days in Nigeria was 5,000 Naira for just 500MB data limit.

Today, you can get more than twice that for as low 1,000 Naira. This means that more and more consumers are now online. Some of these online consumers are your potential customers and your website will drive them to your business.

According to the Nigerian Communications Commission, NCC there are 98.3 million internet users in Nigeria as at February this year (2018). Building a website for your business will put you in a position to target this growing number of online consumers. And with more devices and cheaper internet this number will only increase.

- Advertisement -Fiverr Business

The increase in internet accessibility has also changed consumer behaviour. Some consumers now do their research online while looking for products and services so a lack of a website or some other form of online presence will make your business invisible to modern day consumers.

So ignoring the internet by avoiding a business website means you are already sowing the seeds of failure. Remember the good book says that whatever a business sows that it shall reap.

A website with proper SEO and social media strategy will make it easier for consumers to discover your business and products and services online. A website will also give some form of consumer friendliness to your business as users can easily get information about your business and the products and services you sell.

Your customers are already online, it is time you join them. Build a business website.

- Advertisement -AliExpress Anniversary Sales

Your Website is the HQ of your Online Presence

Your website should be the headquarters of your online presence. All your engagements and promotions online should end in one thing: driving traffic to your website.

Your blog engagements, social media engagements, online advertising, email marketing, directory listings, etc should all be for the benefit of your website, which should be designed to convert visitors into customers.

So, your business website should be the beginning of all your online campaigns. For example, before running online ads or even offline ads, you should prepare good landing pages on your website with relevant information about the product or service being advertised, so that interested visitors will be satisfied and converted into customers or at least fans.

Platforms like Facebook, Instagram, and WhatsApp are great, but you do not own them, which means you do not have full control of your online presence if you depend solely on these platform.

An algorithm change or even a ban by any of these platforms can completely kill your business if you do not have a website.

So, in order words your website should be the coordinating point for your online presence.

Internet & Business Articles

Paschal Okafor is NaijaTechGuide Team Lead. The article Website is Crucial for Business – Going Online was written by Paschal Okafor. The article was last modified: September 30th, 2018
AliExpress 11 11 Sales
NaijaTechGuide may receive financial compensation for products/services purchased through affiliate links on this site. See full Affiliate Disclosure Here
Paschal Okafor
Paschal Okafor
Paschal Okafor is the founder of NaijaTechGuide. A Graduate of Electrical and Electronics Engineering, Paschal is passionate about Technology and since 2006 has written over 4000 articles covering Mobile Devices, Consumer Electronics, Digital Marketing, Mobile Apps, and Online Services. Over the past 16 years, he has managed to turn a blog that started life on a Google Blogger subdomain into the Largest Technology Blog in Nigeria and quite possibly the largest in Africa. Paschal has been Building, Analyzing, and Maintaining Websites for over 17 years and also shares his wealth of knowledge and experience about building and managing websites on NaijaTechGuide.

Recommended Read on NaijaTechGuide

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need...

Best VPN Services Providers for 2024

The internet is one of the greatest achievements of humanity, but it is also...

Best 20KVA Generators to Buy in 2024

Generator sets, as an alternate source of power supply, come in their different sizes...

Best Laptops for Students 2024: 11 Top Picks to Choose From

So, you are a student who is looking to get the best laptop they...

Cheap Android Phones 2024 – Price, Specs, and Best Deals

Android phones are the most popular smartphone category. The popularity of Android phones are...

Best Android Phones 2024 – Price, Specs, and Best Deals

New Android Phones are launched into the market every week. This means that if...

Best Web Hosting Services for Building Websites in 2024

A good and reliable web hosting service will make a big difference for your...
Fiverr Business

More like this

SEO Strategies for Agribusiness: Increasing Organic Reach for Fruit Sellers

Are you a fruit seller looking to expand your market reach and increase sales? In...

Crypto Tax Levels: How it Works in Dubai

The UAE is one of the most prestigious jurisdictions for crypto activities. This state...

Best 3 Sites To Sell Gift Card In Nigeria

Gift card trading has become a norm that many Nigerians use to earn extra...