WordPress Hosti
HomeInternetSEO Increase Search Engine Traffic and Visitors

SEO Increase Search Engine Traffic and Visitors

Best Jumia Tech Week Deals

Search Engine Optimisation or SEO for short are techniques used to increase search engine traffic to a website or blog. Through several researches, reports, and case studies it has been shown that websites that get large search engine traffic on the internet have certain characteristics.

The job of SEO is to refine a given website or blog’s makeup to conform to those best practices without undermining user experience, so as to attract visitors from search engines like Google, Bing, and Yandex.

By following these SEO best practices a website or blog can improve their search engine performance and increase traffic. It’s like in school some students do well while others get poor results.

However, if a student with poor result indulges in habits of successful students, they will begin to see improvements in their own results. Search Engine Optimisation works in a similar way.

There are tools like SEMRush, MOZ and Ahrefs that help you analyse the structure and performance of other websites. Such information will help you see why they are ranking high. With the data provided by these tools, you can then improve your own ranking by emulating the best websites.

Search engines like Google, Bing, Yahoo, Yandex, and Baidu remain the biggest source of traffic for most websites. However, to get traffic from these search engines, your website needs to rank high on the Search Engine Result Pages SERPs.

Research has shown that websites that make it to page one of the Search Engine Result Page gets most of the traffic for any given keyword.

- Advertisement -Fiverr Business

Following SEO best practices on your website or blog could help it rank higher on search engine SERPs and increase traffic. Search Engine Optimisation will also help you get targeted traffic to your website.

There is no use getting visitors looking for wedding rings on your website if what you sell are shoes. So, through Search Engine Optimisation, you can optimise your website to target keywords that are relevant to your business, leading to higher conversion rate (more sales).

A Website is not enough, SEO is critical

Normally when web designers market their web design services, they tell you that building a website gives you access to billions of people using the internet, this is not entirely accurate. A website does not give you access to internet surfers, SEO does.

Building a website without implementing Search Engine Optimisation is like building a shopping mall inside a bush near a highway. Here the highway is the internet.

- Advertisement -AliExpress Anniversary Sales

Thousands of people may drive through the highway daily but none will be sympathetic enough to swim through bush to patronize you because there is no access road. Implementing Search Engine Optimisation is like building an access road connecting your shopping mall to the highway, making it accessible.

It does not matter how beautiful a website is, without Search Engine Optimisation very few people will visit your site. In fact going overboard with site esthetics can even make your website rank low (like excessive and irresponsible use of JavaScript and Flash).

Hence, Search Engine Optimisation is a very important part in building a website. It is a good idea to consult an SEO expert when building a new website or changing, moving, or upgrading an existing website. They will offer SEO guidelines that will guide the web developer to ensure good search engine results for your website.

Search Engine Optimisation is very important because most internet users use search engines as their doorway to the internet. So, except you are a very popular brand, a very large proportion of your visitors will be coming from search engines. So, make sure you implement SEO on that your website or blog today.

Content is Basic but very important for SEO

There are a lot of processes that constitute SEO, but content is the most important. This is why you hear the expression content is king. Content is important because the purpose of a website is to offer content.

So, writing clear, useful, unique, and keyword targeted text content (not Flash) on a website or blog is the most important part of a good Search Engine Optimisation strategy.

Good content will be linked to by other websites, helping the link building aspect of your Search Engine Optimisation strategy, improving your search engine results, and increasing traffic to your website or blog.

Good content will give visitors a reason to return, and turn visitors into customers. So, continuously adding interesting content on your website is good SEO and will boost your traffic.

Why Pay an SEO Specialist?

Yes, you can implement Search Engine Optimisation on your website by yourself. This is true if you are a micro/small business or a blogger. There are lots of articles and books about the subject.

However, if you lack the technical no how or have the budget, employing an SEO specialist is not an entirely useless investment. An SEO consultant is always a good idea when starting a new website.

An SEO specialist can help you develop Search Engine Optimisation guidelines for your website, which you can circulate with everyone responsible for maintaining your website, ensuring that your website is optimised for search engine on an ongoing process.

It is also a good idea to consult an SEO expert when changing domain name, changing site design, changing site structure, changing your Content Management System (CMS), etc.

The SEO expert working with your web developer will ensure that the changes will cause a minimum harm to your website’s search engine performance. This will ensure that you do not start from square one each time you make a big change on your website.

Outsourcing Search Engine Optimisation services to an SEO will enable you focus on your core business. An SEO focuses on search optimisation, so they subscribe to magazines/blogs, attend seminars, read books about SEO, has been exposed to lots of SEO scenarios, and keeps tab on latest Search Engine Optimisation best practices. Hence, they are in a better position to offer cutting-edge Search Engine Optimisation services.

Blackhat vs Whitehat SEO Strategies

Blackhat Search Engine Optimisation strategy does everything possible (good, but mostly bad), to rank high on search engines. They sculpt websites in such a way as to deceive search engine robots into thinking that they are quality websites, leading to higher ranking.

Search engines frown on blackhat SEO because they result in low quality pages ranking high on search engine results reducing the quality of the SERPs.

Blackhat SEO can lead to spikes in traffic from search engines in a very short time, but if caught (which will eventually happen) can lead to a ban or penalty from search engines.

So, blackhat Search Engine Optimisation is not a long-term strategy. In fact, you should avoid blackhat SEO as much as possible as the consequences of getting caught can completely destroy your business.

Whitehat SEO follows guidelines recommended by search engines. They do not attempt to deceive search engine robots. Whitehat Search Engine Optimisation leads to gradual, but steady increase in search engine traffic.

It is the recommended long term SEO strategy. Implementing whitehat SEO will lead to free steady search engine traffic for many years to come.

More about Search Engine Optimisation

Paschal Okafor is NaijaTechGuide Team Lead. The article SEO Increase Search Engine Traffic and Visitors was written by Paschal Okafor. The article was last modified: February 19th, 2023
AliExpress 11 11 Sales
NaijaTechGuide may receive financial compensation for products/services purchased through affiliate links on this site. See full Affiliate Disclosure Here
Paschal Okafor
Paschal Okafor
Paschal Okafor is the founder of NaijaTechGuide. A Graduate of Electrical and Electronics Engineering, Paschal is passionate about Technology and since 2006 has written over 4000 articles covering Mobile Devices, Consumer Electronics, Digital Marketing, Mobile Apps, and Online Services. Over the past 16 years, he has managed to turn a blog that started life on a Google Blogger subdomain into the Largest Technology Blog in Nigeria and quite possibly the largest in Africa. Paschal has been Building, Analyzing, and Maintaining Websites for over 17 years and also shares his wealth of knowledge and experience about building and managing websites on NaijaTechGuide.

Recommended Read on NaijaTechGuide

Best Marketing Automation Software 2024

You need the best marketing automation software to scale your business fast and convert...

Best Content Marketing Tools for 2024

As a content marketer, you have a lot of tasks to accomplish. You need...

Best VPN Services Providers for 2024

The internet is one of the greatest achievements of humanity, but it is also...

Best 20KVA Generators to Buy in 2024

Generator sets, as an alternate source of power supply, come in their different sizes...

Best Laptops for Students 2024: 11 Top Picks to Choose From

So, you are a student who is looking to get the best laptop they...

Cheap Android Phones 2024 – Price, Specs, and Best Deals

Android phones are the most popular smartphone category. The popularity of Android phones are...

Best Android Phones 2024 – Price, Specs, and Best Deals

New Android Phones are launched into the market every week. This means that if...

Best Web Hosting Services for Building Websites in 2024

A good and reliable web hosting service will make a big difference for your...
Fiverr Business

More like this

SEO Strategies for Agribusiness: Increasing Organic Reach for Fruit Sellers

Are you a fruit seller looking to expand your market reach and increase sales? In...

The Significance of Affiliate Marketing in the Online Gambling Industry and its Operational Mechanism

The online gambling industry, a dynamic and rapidly evolving sector, has witnessed exponential growth...

Building a Resilient Database System for Financial Applications

In  general  terms,  resilience  is  the  ability  to  withstand  adversity  and  bounce  back  from ...