Being active in social media pages, creating informative, educational or entertaining content, and finding the right keywords for your brand are just three foolproof techniques that facilitate exposing a website to a wider audience. If done correctly, those strategies work wonders and bring you closer to increasing the number of netizens who visit your page daily.
Yet, there is one crucial issue that some online business owners aren’t fully aware of. Ignoring its potential, they reduce the possibility of growing bigger and reaching wider. What is this mysterious element that you should consider adding to your website-growth strategy?
What’s Link Building?
In plain English, link building consists of placing links to your website on other people’s webpages, blogs, forums, social posts… basically everywhere your possible prospects may be.
Those links that send readers/watchers back to your website are called backlinks. As you can see, the name is pretty self-explanatory, and is used mostly in the realm of SEO.
Why Does Your Website Need a Link Building Strategy?
Getting your website visible and easy to find by those who may like your service but don’t know you exist is rather thorny.
Naturally, it is generally less troublesome to remarket those who have already bought from you or interacted with a call to action button you left for them on your site. But, in both cases, you need to stay visible. And this is one of the key reasons why you should develop a linkbuilding strategy.
Are there more reasons? You bet, there are! And here comes another issue that shouldn’t be ignored, and that is – building credibility. Let us use a TV show reference to help you understand how powerful link building strategy really is.
How Link Building Raises Brand Awareness & Wins Google Trust
When was the last time some of your friends recommended to you a movie or TV show? Maybe you weren’t super excited about watching it at first, but the more friends kept talking about this particular TV series, your appetite for checking it out was gradually growing.
So, one evening, you grabbed the remote control and played the first episode. Then another one, and another one… They were right, and you’re glad they told you to watch it.
This is exactly how link building works. You visit your favorite websites and profiles on social media (these are your “friends”). What you see is that they talk about something (“TV series”), and give a link where you can check out and learn more about it. And the more frequently you notice the “friends” talking about the “TV show”, the more credible and interesting this topic becomes to you. Besides, you trust your favorite websites (the “friends”), so when they tell you that something is cool, it’s highly possible you will see eye to eye with them.
What we wanted to say is that the more often people come across a link or reference to your website, the higher the chance of them trusting you – that’s one thing.
The other thing is that the more hyperlinks from top-ranked websites lead to yours, the more trustworthy your website gets for Google. And this automatically increases domain ranking, which is what makes launching the linkbuilding process worth-doing.
The tricky part, however, is that this link building process is often time-consuming. Getting featured on top-ranked websites isn’t easy either. How to overcome these obstacles? Asking help from SEO-savvy guys working in a reputable link building agency may speed up the process significantly.
Why Is It Worth Getting in Touch with a Linkbuilding Agency?
Simply because people working in a link building agency know their trade. Moreover, they have tools that allow them to draw up and implement the most effective link building strategy for a particular business. Sure, you can get those tools too, but you will need time to master using them. Plus, such tools aren’t free, especially the ones that give the best results.
Additionally, experienced link building agencies already built up a net of valuable and reputable contacts they can turn to. And having such a large base and access to trusted resources speeds up and simplifies the process of linkbuilding.
In short, getting in touch with a link building agency saves you a huge amount of time and energy that you can use on other pressing issues that need your attention and expertise.