Websites are built for people. The reason you built a website, I imagine is to promote your business to people. For most business people after spending a few hundred dollars or thousands of Naira designing a business website, getting people to visit it becomes the next worry. However, you should start thinking about how to drive visitors to your website from the day the thought of building a website first came to you.
This article will show you how to ensure you build a website that will get visitors from day one as well show techniques that can be used to increase website traffic. If you have had a website for sometime, but not getting results in terms of visitor count, an SEO site audit will be a great first step.
Write Quality Content
A website built to attract visitors must have quality content. Earlier in this going online series we talked about the phrase content is king. It remains so. And by content, I mean largely text content. A lot of businesses often focus on the aesthetics of a website with little attention to text content.
Each page on your website should have between 250 to 1,000 words. You can add rich content after that. So, when designing a website, make sure you provide quality content for your web designer. It is also good to ensure your website has at least 10 quality pages at launch with plans of continually adding new content.
Know your Keywords
Yes, your website needs quality text content, but that should not be seen as license to fill your website with garbage. For your information, garbage is any content that is written with no consideration on how visitors view your business. It may be written in Queens English with fantastic grammar and logic, but it is still garbage.
To attract visitors to your website, you need to write text content that includes phrases that visitors and potential customers would use when searching for the content on the internet. These phrases used by web searchers are called keywords.
Building your keywords starts from knowing your visitors and customers and brainstorming on the keywords they are likely to use when searching for your content on the internet. The result of the brainstorming should them be refined using keyword tools like Google Adwords Keyword Tool.
Once you know your keywords, use them in creating your content. Add them in important sections of your website like title tag, h1 tag, other head tags, link texts, image alt text, and of course the body of your text content.
To get visitors to your website, they have to find you first. Visitors will only find you if you use similar words as the one they use when searching the web. So, pay more attention to your keywords for more visitors to your website.
Build Links to your content
Link building is very important to your website’s SEO. The links pointing to your website affects how easily visitors will find your website. More links to your site will make your website rank higher on search engines making them easily accessible to visitors.
Link building is an ongoing process. You have to make it your mission to build links to your website. The best link building strategy is writing articles (Guest posts) and placing them on other quality and relevant websites. You add your link on the post with relevant keywords as link text pointing to a relevant page on your website. The worst link building strategy is spamming.
Other link building strategies include blog commenting, blogging, forum posts and commenting, online directory listings, social media and bookmarking sites, link exchange, and building link magnets with interesting content and compelling features.
Blog on your website
Earlier, we met the phrase content is king. Putting content on your website does not end after the initial web design, it an ongoing process. Blogging is a great way of building regular content on your website, which will in turn attract visitors to your website. Blogs are also link magnets.
Do a thorough keyword research of your industry and write interesting articles on your blog covering all relevant areas. Blogging will enable you add content regularly, which means regular crawling from search engines. It will also keep visitors coming as they crave for more fresh and interesting content from you.
Use Search engine webmaster tools
Search engines are one of the top sources of visitors for most websites. To ensure your website gets all the help it needs to rank well on search engines, register with the webmaster tools of leading search engines like Google and Bing. Registering with webmaster tools will enable you add your sitemap that will make it easier for search engine robots to find important contents on your website.
Webmaster tools will also enable you spot errors that could be preventing search engine robots from properly crawling your website. These errors if not spotted and corrected could lead to poor ranking for your website and low number of visitors. In fact, having a website without registering a webmaster account is like being on Facebook without having a personal profile.
Engage in Social Networking Sites
Social media is huge with hundreds of millions of people using these sites every day. So, part of your strategy in increasing your website visitors should be driving visitors to your website from these social media sites. Build your presence on social media sites like Facebook, Twitter, and Google+ and use them to drive visitors to your website.
Online advertising is also another way to increase visitors to your website. But, the point of your online advertising should be to promote your products and services and not just your website. So, you need to build relevant landing pages to be targeted by the advert.