Konga is now the most visited Nigeria owned website in Nigeria according to Alexa’s ranking for today, December 26, 2014. This means that Nairaland have been dethroned from the prestigious position. Overall, Konga is now 7th ahead of Twitter in 8th, while Jumia, Konga’s major competitor in the online retail space maintains its 9th position.
Last week, when I reported on the fact that Konga broke into the top 10 for the first time joining Jumia which did same about two weeks earlier, I predicted that with the fast traffic growth of the two online stores and the near flat growth of Nairaland that it was only a matter of time before Nairaland is overtaken by one or both of the online stores.
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Helped largely by Christmas sales Konga and Jumia have climbed up the Alexa ranking very fast in the last couple of weeks. Konga have moved from 10th last week to 7th displacing Twitter which occupied the position last week. Twitter dropped to 8th, while Nairaland which was in 8th have now dropped to the 10th position. Jumia maintains its 9th position from last week.
Note that Nairaland still gets more traffic than Konga and Jumia when global ranking is considered. Nairaland currently has a global rank of 1189, while Konga and Jumia are ranked 2318 and 2113 respectively.
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